Founded in 2004 by three United States (US) children with a common vision of helping youth around the globe work together toward the Millennium Development Goals (MDGs), Lil' MDGs uses information and communication technologies (ICTs) and face-to-face interactions in an effort to provide youth with opportunities to get involved and have a direct impact on achieving development goals.

Communication Strategies: 

The Lil' MDGs website provides various tools, such as a sample MDG press release and sample letter to a parliamentarian ("Writing a letter to tell your government representative that you care about the Millennium Development Goals being achieved in your country is a good way of getting your voice heard.")

 

Amongst Lil' MDG projects described on the website is this one: Lil' MDGs members participated in USA Weekend magazine and HandsOn Network's 21st annual Make a Difference Day, a national volunteer day on Oct. 22 2011. Lil' MDGs chapters in 30 states organised a variety of events to mobilise youth to take action to help others. Events included a "Go Without Shoes" challenge asking participants to shed their footwear and also bring in a new pair of shoes to donate to those in need.

Development Issues: 

Children, Youth.

Key Points: 

Lil' MDGs has engaged over 3 million children in 41 countries to make a tangible difference in the lives of over one million children worldwide. Lil' MDGs has a volunteer base of 24,000-plus members.

See video
Source: 

Lil' MDGs website, June 21 2012.