Publication Date
Publication Date: 
January 25, 2017

...continuous SBCC quality improvement can only be achieved when programmers continually investigate the current SBCC process and commit to improving it."

From the Health Communication Capacity Collaborative (HC3), SBCC Check-In is a performance improvement tool and tracker designed specifically for the strategic communication process. It provides performance standards that quality improvement teams and committees can use for routine QA and social and behaviour change communication (SBCC) improvement action planning repeatedly throughout the planning, implementation, and evaluation phases of a strategic communication programme.

The tool includes a set of quality standards based on a review process that identified common elements of the most effective SBCC programmes. The standards are organised into 3 sections according to the general phases of programming: planning, implementation, and evaluation. SBCC Check-In users choose a particular SBCC programme or programme component to assess and a section of the tool to use, depending on their stage in the programme cycle. After scoring the programme against each quality standard, users receive an overall section score with colour-coded score interpretations, which can be used to help focus attention on critical areas for improvement in their programme. Users are then guided through the creation of a simple quality improvement action plan.

SBCC Check-In is available both online (recommended) and as a PDF download. The online version comes with a few additional features including automatic score calculation, emailed results, and a list of resources that may be useful for creating the improvement action plan. Each SBCC Check-In takes about 30 to 60 minutes to complete.

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