The "Revela2 in Campoalto" project is part of the  entertainment-education (EE) strategy of "Revela2, from all positions," a multimedia communication platform that is being implemented in Colombia, beginning in 2010, with the aim of: "Contributing to critical reflection and transformation of practices, relating to the individual, family, culture, and policies, for the effective exercise of human, sexual and reproductive rights (SRHR) of adolescents and youth."

Communication Strategies: 

After being used as a strategy for local mobilisation in several municipalities: via Friendly Health Services for Adolescents and Youth (SSAAJ), through television broadcast, and through training processes for youth initiatives and educational institutions, in 2015, "Revela2, from all positions" is being implemented in Campoalto, a work training institution that trains more than 7,000 youth and adults in health-related programmes and other areas.The objective of the pilot project is to achieve full-circle educational training at Campoalto, under a training plan that includes mobilisation and social media.


The intervention in Campoalto is based on the Revela2 paedagogical content that was designed from a specific and researched approach to participatory communication for social change. It is the result of rigorous research and monitoring, developed with a specific set of standards in conducting television and social media. It is underpinned by an education pack [Spanish] with printed guides intended for educational spaces and change agents.


Revela2 was developed using the EE methodology, through the management of the Fundación Imaginario and a partnership between state and cooperative entities (led by resources and technical support from the Ministry of Health and United Nations Population Fund (UNFPA) - Colombia), academia, supported by civil society organisations (CSOs) and non-governmental organisations (NGOs), youth networks and municipal governments, and technical transfer of international experts.


This initiative of the Crown Foundation, in partnership with the UNFPA, the Imaginary Foundation, and the Universidad del Norte, implements a methodology for training in SRHR in the programmes of work education at Campoalto, in addition to a mobilisation strategy aimed at making the project permanently part of the institutional curriculum. It is intended that the issue of SRHR becomes a stamp of the institution that results not only in the protection of the personal welfare of students, but also in safe completion of their working year.


From a planning workshop held in December 2014 and awareness workshops with teachers and facilitators in January 2015, the methodological aspects were defined, a review of Revela2 materials was conducted, and the training methodology was validated as designed by the Group of Family and Sexuality at the University of the Andes.


The training began in February 2015 as part of the subject of ethics with students in the second semester of the Nursing Assistant programme. Training in SRHR is taught in five venues in Campoalto, with accompanying / teaching area managers. It is intended that in addition to supporting the development of classes, teachers participate in training, replicating the methodology in their designated cohorts.


As in the design of the training plan, development of classes is supported by the education pack "Revelados", the TV series season two, and other materials produced within the framework of the strategy. Also as sources of reference for students, leaflets were distributed in libraries of the participating venues.


The project includes an evaluation component, to be carried out by the Universidad del Norte, which will allow for a model to be generated for replication in institutions of work training education. Using this instrument, which is applied both at the beginning and end of the training in order to establish the changes generated both in the classroom as well as in other areas of intervention, baseline data was taken.


Regarding institutionalising the SRHR programme, the process of knowledge management by the students, principals, and teachers is advanced through dissemination of Revela2 via social media and their participation in events serving the welfare of the institution, among other activities.

Development Issues: 

Sexual and Reproductive Health, Youth, Rights

Key Points: 

The "Revela2 from all positions" strategy has been implemented through two seasons of television. Since 2010, the TV series was broadcast on national, regional, and local public TV channels, accompanied by the use of the first education pack in processes of social mobilization in municipalities and schools - based on the first season oriented towards adolescents 13-15 years old.


Since mid-2013, the edu-tainment platform was supplemented with a new series of TV (Revela2 - oriented for youth aged 18 and older), a second education pack, the platform hosted on the website La Iniciativa de Comunicación (CILA),  and associated content based on the social media strategy provided to Generation Plus, the Ministry of Health campaign focused on young people.


Thus far in its dissemination, Revela2 has been utilised in various areas, in most cases in concordance with the UNFPA:

  • Local mobilisation in several municipalities with SSAAJ and National Directors and Regional Youth to Prevent Teen Pregnancy.
  • Through the television broadcast and its implementation in partner schools.
  • As part of the Suitcase Pedagogical Education Program for Sexuality and Citizenship (PESCC), by the Ministry of Education and UNFPA.
  • In SSAAJ, promoted by the Ministry of Health at the local level throughout the country (in 192 municipalities, prioritised by Article 147 of the document Conpes on Adolescent Pregnancy Prevention).
  • In training processes of the 580 Youth Initiatives MSPS / IOM Project, through its Regional Managers.


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