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kidsRgreen

Communication Strategies: 

kidsRgreen is an interactive website for children who love exploring and enquiring about the world around them. The internet is used here as a platform to engage children while educating them about environmental issues. CEE encourages a hands-on approach in order not only to inform children, but to encourage them to become passionate about environmental issues and action.

Specifically, Spaceship Earth is a regular feature in every issue of the monthly e-magazine. Each one examines an interesting aspect of our planet earth, supporting key points with colourful illustrations designed to help young readers explore different environments, plant and animal life, and systems that support the rich life on earth. In the Green Games section, children can play games that are designed not just to challenge skills and abilities but get one thinking, at the end conveying an environmental message. The Let's Do It! section offers do-it-yourself activity ideas that children can implement on their own, or with friends. For example, in light of the fact that the year 2008 has been declared the Year of the Frog (to raise awareness about this threatened species), children can learn how to make an origami frog in order to draw attention to these endangered creatures and spread the word about climate change. The Celebrate a Day section has a calendar of environmentally significant days, giving a brief history or background of why the day is observed, including some ideas for activities designed to help children observe these days - in school or with family and friends. The Krg Club is a forum where children can share poems, paintings, and thoughts on the environment. It is a chance to let other children in the world know more about oneself and what one does to improve the environment. The Green Gifts section gives children a chance to select designs for personalised stationery like letterheads, visiting cards, and bookmarks.

Development Issues: 

Environment, Education, Children.

Key Points: 

kidsRgreen was named a finalist in the 2008 Stockholm Challenge.

Contact Information: 
Source: 

Email from Pankaj Gorana to The Communication Initiative on September 17 2007; and
kidsRgreen website.

Tales of Resettlement

This initiative, created by Panos London and its partners, uses the internet as a platform for sharing the voices of people around the world who have been displaced by large-scale development projects

Communication Strategies: 

Interpersonal communication forms the centrepiece of this oral history initiative. Each project, to date, involved a training workshop for interviewers, followed by testimony collection in the field, transcription of the tape-recorded interviews in the language of interview and, later, translation into English as well. Most of the interviewers were members of the displaced communities; a few were fieldworkers working with the resettled. A range of community and national activities, in local and national languages, were developed to expose people to the testimonies. These activities included policy roundtable meetings, community debates, press conferences, and local language publications.

Ulimately, Panos London hopes to develop an online archive of these life stories, which is similar to Mountain Voices, as a way to share the full collection of testimonies and accompanying material with an international audience of policymakers, non-governmental organisations (NGOs), students, and academics working on related issues.

In the meantime, Panos London has created PDF versions of their partners' publications, which are available together with an introduction from Panos London on their website: click here. Many of the partners produced an English version of their publication or Panos London translated the local/national publication into English.

As of July 2008, Panos London is exploring approaches and funding to more widely communicate these testimonies to international audiences - for example, through an online archive similar to the Mountain Voices one referenced above and/or through a radio docudrama. They welcome suggestions from interested parties.

Development Issues: 

Rights, Displacement.

Partner Text: 

Panos London, SUNGI Development Foundation (Pakistan), Panos India, Panos Eastern Africa, Panos Southern Africa, Kuru Development Organisation (Botswana).

See video
Source: 

Emails from Panos London to The Communication Initiative on May 2 2007, July 10 2008, and December 7 2009; and Panos London website.

The Access Road

February 1, 2008
2008
February
Affiliation: 

United Villages, Inc.

Contact Information: 
Source: 

ICT Update website Issue 41: February 2008, accessed on May 5 2008.

http://ictupdate.cta.int/var/ictupdate/storage/images/media/images/issue_41_ict_the_access_road_en/57456-1-eng-GB/issue_41_ict_the_access_road_en_reference.jpg

THINK WISE: The Global Cricket AIDS Partnership

In advance of the February 2011 International Cricket Council (ICC) World Cup, players and squads from the 14 competing countries teamed up to help combat the AIDS epidemic.

Communication Strategies: 

The campaign, running throughout the ICC Cricket World Cup, is using television, online media, and in-stadium messaging in the 3 countries hosting the tournament (Bangladesh, India, and Sri Lanka). The concept is that sport can help bring people together to address key issues and encourage social change. The partnership has 2 major components:

  1. THINK WISE awareness: The advocacy work carried out by the partnership and leading international cricketers is designed to deliver key information about HIV at the international, regional, and national levels through public service announcements (PSAs) - such as the one visible below - event publications, and the THINK WISE website. This information focuses on awareness, inclusion, and informed decision-making for young people and volunteers, coaches, and commentators and broadcasters about the AIDS epidemic.
  2. THINK WISE projects: The partnership is piloting community-based cricket for development projects, aimed at using the power and popularity of cricket to help young people develop the appropriate knowledge, attitudes, and skills to reduce their risk and vulnerability to HIV. For example, the campaign is being rolled out in schools and communities in match-playing cities to engage young people in HIV/AIDS education. The participating schools are building on the popularity of cricket, and excitement about the ICC Cricket World Cup, to engage young people in interactive HIV-prevention learning opportunities. Even the session on stigma and discrimination is delivered in a participatory style - e.g., games and group activities - designed to engage students in games and lively conversations.
Development Issues: 

HIV/AIDS, Children.

Contact Information: 
See video
Source: 

"UNICEF and World-class Cricketers Team up to Battle HIV and AIDS: ICC Cricket World Cup 2011", by Amy Farkas, UNICEF website, January 25 2011; and THINK WISE website, February 10 2011. Image credit: International Cricket Council/2010.

Saving Newborn Lives by Increasing Use of Skilled Care in Rural India

Communication Strategies: 

Interpersonal communication and capacity building are central to these efforts to support the Government of India's Ministry of Health and Family Welfare initiative to increase skilled attendance at birth. Observing that ANMs are the health care providers closest to communities and thus best-positioned to assist women during delivery, to refer them for emergency care, and even perform life-saving skills.

 

Specifically, ACCESS provided 37 ANMs with 12 weeks of refresher training on pregnancy, childbirth, and newborn care. The goal was to teach ANMs about active management of the third stage of labor (AMTSL), immediate postpartum care, postnatal and newborn danger signs, the importance of early breastfeeding, maintenance of newborn body temperature, newborn assessment, newborn resuscitation, newborn immunisation, etc. To facilitate this, two local ANM schools were equipped with clinical training materials, models, and skills labs; in addition, faculty and future trainers learned effective teaching skills. Clinical practice in communities was designed to help trainees translate skills they had learned within the lab - e.g., listening to a fetal heartbeat (using an anatomic model) - into a real-world scenario.

 

To increase demand for maternal and newborn care, ACCESS trained and mobilised community members in more than 200 villages. These villagers then raised awareness and advocated for local action. Community workers from a local non-governmental organisation (NGO) work with the villages - e.g., giving friendly advice whenever they cross paths with local pregnant women - and counsel women in their homes on birth preparedness and complications readiness (BP/CR), skilled care during childbirth, and postpartum and newborn care. By reaching out to other family members as well, the workers hoped to alert those in a position to help - e.g., husbands - as to the danger signs for mother and baby, and to prepare them for what to do when they observe these signs. Both community workers and ANMs are instructed to visit the new mother at home to engage in such communication as counselling on exclusive breastfeeding and family planning.

Development Issues: 

Children, Health.

Key Points: 

According to organisers, at the community level, knowledge about birth preparedness and complications readiness (BP/CR) was very low. For example, only about 7% of almost 800 recent mothers surveyed in August 2007 could name three or more newborn danger signs. In these rural areas, beyond the limited numbers of locally available, skilled health care providers, there are also other barriers to accessing skilled care: distance, transportation, cost, and unsatisfactory past experiences with the public health care system.

 

ACCESS claims that the project demonstrated the "numerous opportunities to save lives with skilled birth attendants and community mobilisation. ANMs, once trained, have been able to provide community-based maternal and newborn care competently and increase access to and use of these services. Moreover, women, families and communities in Dumka have quickly learned about maternal and newborn care, and have been willing and able to seek services, plan for childbirth and be prepared for complications." ACCESS interventions reportedly led to the following results, by August 2008:

  • 100% of mobilised villages have a functional emergency transport system for BP/CR during pregnancy and childbirth;
  • 69% were actively using the services provided by the ACCESS-trained ANM in their area;
  • over 270 community savings groups now have BP/CR savings plans; and
  • 100% of deliveries attended by ACCESS-trained ANMs in the past month received AMTSL, and the three key essentials of newborn care.
Partner Text: 

USAID, CEDPA, Jhpiego, Save the Children, Constella Futures, the Academy for Educational Development, the American College of Nurse-Midwives, and Interchurch Medical Assistance (IMA) World Health.

Contact Information: 

Samvidha

Communication Strategies: 

This information and communication technology (ICT) for Development (ICT4D) initiative is designed to address the fact that most schools in rural India cannot afford to connect to the internet, but need access to relevant content in answer to their queries on subjects related to their curriculum. Students are provided with a few terminals with an offline browser to enter their queries, which are then transmitted via email to a central server with a high bandwidth connection. The central server is responsible for query processing, content retrieval, and analysis. The web-based information is then filtered to ensure that the user gets relevant teaching and learning material. Specifically, the system stores domain knowledge for the subjects of interest in the form of an ontology of the concepts, the relationships between the concepts, and the list of words indicative of the various concepts. The user requirements are stored as a set of topics. Each topic is a collection of concepts and their associated importance with respect to the topic. The common requirements of a group can be taken as their curriculum content. Individual variations among the different students can be captured by their user profile, which includes each student's individual interests and capabilities. Domain knowledge and user profile may also be used to help students formulate better and more focused queries.

This idea of offering personalised content access and presentation is also reflected in the fact that navigation interfaces are offered in Bengali, Hindi, and English. Content which is appropriate for the user's needs is then emailed to the user in the school; information located on the internet is provided to the user in English or, where available, in a given Indian language.

Development Issues: 

Technology, Education, Children, Youth.

Partner Text: 

Media Lab Asia, IIT Kharagpur.

Source: 

"Samvidha: Making Internet Content Available to Rural Schools in India", the United Nations Educational, Scientific and Cultural Organization (UNESCO) Bangkok website - featured in News on ICT in Education, emailed to The Communication Initiative on January 2 2008; and Media Lab Asia website.

Condom Bindaas Bol Campaign

Communication Strategies: 

The campaign employed a 360-degree approach, seeking to reach both consumers and vendors through a mix of traditional and non-traditional media vehicles, public relations initiatives, and activities meant to address the stigma surrounding condom use by reducing the embarrassment associated with buying condoms. Research conducted by PSP-One revealed that: 1) condoms are a taboo subject in India; 2) discussion about the issue is almost always uncomfortable; and 3) this attitude could hinder use of the product. A strategy was developed to "normalise" the condom, positioning it as a product like any other for normal people, which meant that people shouldn't feel discomfort when simply saying the word 'condom'.

To promote the campaign, a series of TV advertisements (designed to be high-energy and engaging) were produced and provided to media partners, who then aired numerous stories about the campaign and condoms on key television channels and in print media such as: NDTV, Brunch, Brand Reporter, Pitch, and Hindustan Times. These mass media efforts were supported by town-level contests that invited people to reenact the television advertisement - be it by retailers, consumers, or celebrities- to create more impact and "buzz". Contest winners were given prizes by celebrities supporting the "Bindaas Bol" campaign. Additionally, the campaign partnered with male TV celebrities to do pro bono advertisements of them reenacting the advertisements, and gave media interviews to talk about the campaign and why they chose to endorse it.

To supplement the mass media activities, "Bindaas Bol" reached out to retailers and providers to actively engage them in the campaign. The project partnered with condom marketers to enhance retail visibility and access, informed over 40,000 health care providers (chemists, retailers stocking condoms, and indigenous medical practitioners) through project field representatives on sensitisation and the importance of correct and consistent use of condoms, and developed a contest exclusively for retailers. The winner of the contest was the retailer that had the best display of "Condom, Bindaas Bol" point of sale materials, prominently displayed their condom selection, and openly discussed condoms with their customers. According to campaign organisers, retailers responded enthusiastically to the contest, essentially "wallpapering" their shops with "Bindaas Bol" and other condom promotion materials.

Development Issues: 

Safe Sex, Family Planning.

Key Points: 

"Condom bindaas bol" was designed to address a decline in condom use and sales across 8 northern Indian states that account for 45% of the condom market in India. These states - Delhi, Rajasthan, Uttar Pradesh, Uttaranchal, Madhya Pradesh, Chattisgarh, Bihar and Jharkhand - make up 40% of India's population of more than 1 billion.

PSP-One contends that the programme proved to be an effective way of increasing the total condom market in North India and of changing attitudes towards use and users of condoms. During the project implementation period (2003 – 2006), the sales volume of commercial condom brands increased 6.4% (the compounded growth rate), and the value of commercial condom brands sold through retail outlets increased by 10.3% (also the compounded annual growth rate). In addition, organisers cite evidence indicating that the campaign was also successful in improving attitudes: consistent use of condoms with non-spousal partners amongst sexually active men increased from 75% to 80%; current condom use with spouses among married men increased from 38% to 60%; and there was a 16% increase amongst those reporting the belief that condoms are not only for commercial sex.

PSP-One points to the numerous partnerships developed with the private and commercial sectors and celebrities over the course of the campaign as crucial in leveraging cash and in-kind contributions. These contributions were in the form of product samples and merchandise from partner manufacturers, celebrity endorsements of the campaign, coverage in electronic media channels and dailies, and programme partners' contributions towards contests. The campaign continues to be supported by the National AIDS Control Organisation (NACO), which is airing the Bindaas Bol adverts. Most importantly, in organisers' assessment, "Bindaas Bol" led the way and helped a number of other condom category campaigns focus on openly talking about condoms as the starting point for "normalisation".

"Bindaas Bol" has received accolades including: the United Nations Grand Award for Communications Excellence, the IPRA 2007 Golden World Awards for Excellence in public relations in the non-profit category, Silver Awards for Innovative Media Strategy at Advertising Agencies Association of India (AAAI) GoaFest, the Special Award by Population First, and The Grand Effie Award for the most effective advertising campaign in 2007, which organisers claim represented the first time a social communication campaign received this award.

Partner Text: 

USAID, ICICI Bank, Private Sector Partnerships-One, the Indian Government's Ministry of Health & Family Welfare, National AIDS Control Organisation (NACO), LOWE-India, Corporate Voice Weber Shandwick (CVWS), JK Ansell, TTK-LIG, and Hindustan Latex Ltd.

Source: 

Emails from Angela Milton and Ashleigh Hodge to The Communication Initiative on January 21 2008 and September 3 2008, respectively; "PSP-One India's 'Condom Bindaas Bol' Campaign Wins UN Award"; "Growing the Condom Market in India: Bindaas Bol Campaign", by Anand Sinha, April 2008; and "When Being 'Bindaas' Matters", by Sravanthi Challapalli, The Hindu Business Line, September 13 2007.

Saathiya Youth Campaign

Communication Strategies: 

Partnership is the key strategy inspiring this initiative; Saathiya leverages the expertise of the private sector to achieve broad public health goals. Specifically, 150 pharmacists and 150 Indian System of Medicine providers (ISMP's) took part in a training programme to strengthen their family planning (FP) knowledge and counselling skills, with more of these programmes still to be conducted. As of this writing, approximately 50 gynaecologists and family doctors have voluntarily participated in orientation sessions, and many doctors have lent their expertise to the provider training workshops. Organisations partnering for this programme include the Retail Chemists' Association, Lucknow (LCRA); the National Integrated Medical Association (NIMA); the Lucknow Obstetrics and Gynecology Society (LOGS); and the Lucknow Branch of the Indian Medical Association (IMA). In addition, organisers have partnered with a variety of contraceptive manufacturers to offer condoms (JK Ansell Limited), emergency contraception (Win-Medicare Private Limited), low-dose oral contraceptive pills (GlaxoSmithKline Pharmaceuticals Limited), and CycleBeads (Ross Life Cycle Products) to young married couples through the trained chemists and ISMP providers. Each manufacturer is contributing inputs such as product samples, promotional material for doctors, and consumer advertising support.

Mass media and information and communication technologies (ICTs) are central tools in an accompanying promotional campaign, which uses local media (such as radio, print materials, billboards, and provider signage) and in-store/in-clinic materials, to create awareness of the programme. A toll-free Saathiya telephone helpline - which organisers describe as a private, friendly, and confidential service provided by trained counsellors who refer callers to Saathiya pharmacists or doctors for products and services. Separate toll-free helpline numbers for men and women are accessible from land lines and mobile phones in Lucknow, making information available from 12 noon to 12 midnight, 7 days a week.

Development Issues: 

Youth, Reproductive Health.

Key Points: 

A household survey conducted by organisers revealed that a majority of women in the area the project is meant to reach get married by age 18, and that most men are married by 21 years of age. By 19 years of age, 66% of the women have had at least one pregnancy. Spouses and friends are the primary sources of FP information for young married couples, and only 58% of respondents reported they had ever used contraceptives, most of which are purchased by men from pharmacies. (For additional baseline data, please click here to access the full report.)

Partner Text: 

United States Agency for International Development (USAID).

Contact Information: 
Source: 

Email from Angela Milton to The Communication Initiative on January 28 2008; and PSP-One website.

Alcohol Consumption and HIV Risk: A Peer Education Strategy for Bar Patrons

Author: 
Reshma Trasi
October 1, 2010

This case study explores the process and impact of the Collaborative HIV/STD [sexually transmitted disease] Prevention Trial, a 5-year research intervention that sought to study alcohol consumption and risky sex among male patrons of wine shops in the city of Chennai, in South India. Launched in 2002 by the nonprofit organisation Y.R. Gaitonde Center for AIDS Research and Education (Y.R.G.

The Communication Initiative Network and Partnership

All major development issues addressed. Convenes the communication/media development, social/behavioural change community. Social network - 85,000 please join. Knowledge sharing - 35,000 summaries, 1 million users pa. Critical peer review - ratings, comments, dialogue. Advocacy for this field. Strategic direction/funding by 20 Partners. To discuss partnership please contact Warren

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Training

Date Posted Event Location
2014-03-31 Gender and Human Rights (Foundation Course) - May 7 2014 - June 17 2014 - Online

Online

2014-03-31 Gender and Human Rights (Foundation Course) - May 7 2014 - June 17 2014 - Online

Online

2014-02-12 Global Health Practitioner Conference - May 5-9 2014 - CORE Group - Silver Spring, MD, United States

8727 Colesville Rd
Silver Spring, Maryland 20910
United States

2014-02-12 Global Health Practitioner Conference - May 5-9 2014 - CORE Group - Silver Spring, MD, United States

8727 Colesville Rd
Silver Spring, Maryland 20910
United States

2014-02-07 eLearning Series on Evidence-based Malaria Social & Behavior Change Communication: From Theory to Program Evaluation - Ongoing online training series
2014-02-07 eLearning Series on Evidence-based Malaria Social & Behavior Change Communication: From Theory to Program Evaluation - Ongoing online training series
2013-11-26 Broadcast Management Course September 29 - October 10 2014 - The Netherlands

The Netherlands

2013-11-26 Broadcast Management Course September 29 - October 10 2014 - The Netherlands

The Netherlands

2013-11-21 System Dynamics-based Development Planning Course April 28 - June 6 2014 - Bergen, Norway

Bergen, Norway

2013-11-21 System Dynamics-based Development Planning Course April 28 - June 6 2014 - Bergen, Norway

Bergen, Norway

2013-09-12 Integrated Marketing Communication for Behavioral Impact (IMC/COMBI) Summer Institute - July 7-25 2014 - New York, NY, United States

New York City, NY, United States

2013-09-12 Integrated Marketing Communication for Behavioral Impact (IMC/COMBI) Summer Institute - July 7-25 2014 - New York, NY, United States

New York City, NY, United States

2013-08-15 Leadership in Strategic Health Communication Workshop, June 1-20 2014 - Baltimore, Maryland, United States

Baltimore, Maryland, USA

2013-08-15 Leadership in Strategic Health Communication Workshop, June 1-20 2014 - Baltimore, Maryland, United States

Baltimore, Maryland, USA

2013-02-27 From Counting Women to Making Women Count - Internews - Washington, DC, United States

Washington, DC, United States

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Digital

Everybody knows something about social media. But for journalists working in broadcast, print, or online, that’s not enough. They need to know how to use social media to source information, to reach more people, to encourage interaction and build networks and communities, to distinguish social media gossip from social media news. It explains...

onlinecourse.jpg

International Center for Journalists (ICFJ) is inviting African Journalists to participate in a six-week online course under the theme "Covering Development in Africa". The course will be led by two media consultants with extensive experience working in Africa.

Among the topics to be covered during the course:

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United Nations

African School Health and Nutrition (SHN) Course

The Partnership for Child Development (PCD) and partners are co-organising the 9th African SHN Course, June 10-20 2013, focusing on Nutrition in the School-Age Child and Adolescents. For ten days, attendees will engage in both classroom and field-based learning in which the exchange of best practice, regional knowledge, and experience will be...

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Africa

africomnet.jpg

The African Network for Strategic Communication in Health and Development (AfriComNet) is hosting a Practicum on Monitoring and Evaluation of Health Communication Programs. The purpose of the Practicum is to:

  • gain understanding of social and behaviour change communication monitoring and evaluation practice and...

The 15th Libraries in Dialogue for Transformation and Innovation (LIASA) conference is intended to provide opportunities to debate, share, and learn from local and international professional colleagues and partners, about the dynamic and pro-active role for librarians in the workplace and the community.

African School Health and Nutrition (SHN) Course

The Partnership for Child Development (PCD) and partners are co-organising the 9th African SHN Course, June 10-20 2013, focusing on Nutrition in the School-Age Child and Adolescents. For ten days, attendees will engage in both classroom and field-based learning in which the exchange of best practice, regional knowledge, and experience will be...

onlinecourse.jpg

International Center for Journalists (ICFJ) is inviting African Journalists to participate in a six-week online course under the theme "Covering Development in Africa". The course will be led by two media consultants with extensive experience working in Africa.

Among the topics to be covered during the course:

 phoca_thumb_l_water1.jpg 	phoca_thumb_l_water1.jpg

Netwas International is organising a 1-week course on mainstreaming gender in water and sanitation. According to Netwas, it is becoming increasing important to incorporate issues of gender in all aspects of water and sanitation to enhance sustainability of the projects. Experience has shown that over 70% of the water and sanitation...

ahrc_7.jpg

The Centre for Human Rights, University of Pretoria, will host a one-week intensive short course on Disability Rights in an African context. The course is designed to explore a critical understanding of international, regional, and domestic law on disability rights relevant to Africa, and develop an understanding of the limits of the law.

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Youth

La guía Cuidar de mi es cuidar de ti pretende proporcionar información y animar el diálogo sobre la infección por VIH, con el propósito de que las personas jóvenes como tú, reconozcan que tienen la capacidad de mantener su bienestar y consideren la prueba del VIH como una de las prácticas de cuidado de sí mismas, de...

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Print

La guía Cuidar de mi es cuidar de ti pretende proporcionar información y animar el diálogo sobre la infección por VIH, con el propósito de que las personas jóvenes como tú, reconozcan que tienen la capacidad de mantener su bienestar y consideren la prueba del VIH como una de las prácticas de cuidado de sí mismas, de...

onlinecourse.jpg

International Center for Journalists (ICFJ) is inviting African Journalists to participate in a six-week online course under the theme "Covering Development in Africa". The course will be led by two media consultants with extensive experience working in Africa.

Among the topics to be covered during the course:

Syndicate content

Radio

onlinecourse.jpg

International Center for Journalists (ICFJ) is inviting African Journalists to participate in a six-week online course under the theme "Covering Development in Africa". The course will be led by two media consultants with extensive experience working in Africa.

Among the topics to be covered during the course:

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Television

onlinecourse.jpg

International Center for Journalists (ICFJ) is inviting African Journalists to participate in a six-week online course under the theme "Covering Development in Africa". The course will be led by two media consultants with extensive experience working in Africa.

Among the topics to be covered during the course:

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