Issue #: 
June 25, 2012



From The Communication Initiative Network - where communication and media are central to social and economic development. Please "Like": The Communication Initiative Network Facebook page You also have the opportunity to vote "Like" on any of the pages visited from the selections below.

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1.     Endangered Species Condom Project

This United States (US)-based initiative seeks to combat overpopulation by connecting condom use with efforts to save the planet. The condoms are accompanied by literature featuring what are intended to be catchy taglines, drawings, and a short paragraph about species extinction and human population. [Center for Biological Diversity]

2.     Partnership Project on Routine Immunisation

This collaboration aims to initiate and nurture dialogue between India's media at national, state, and district levels on the issue of routine immunisation (RI) in India. To add to the ongoing effort to provide a platform for the media participants to continue to write on the subject, a Media4Child blog was launched in November 2011. [Gandhi National Open University (IGNOU) and the United Nations Children's Fund (UNICEF)]

3.     International Aid Transparency Initiative (IATI)

With the goal of making information about aid spending easier to access, use, and understand, IATI's standards-based approach is designed to enable donors to produce their data to a common format in a timely manner, so that all those publishing to IATI can produce data that users can compare with other data providers, mashing it up to create data sets they find useful.

4.     Radio Salus

The primary objectives of this Rwandan station are to build media capacity, enhance democracy, encourage community debate, and improve the university's journalism school by providing a hands-on learning experience for National University of Rwanda students. [United Nations Educational, Scientific, and Cultural Organization (UNESCO)]

5.     Prevention Revolution

This initiative draws on the use of social networking - Twitter and Facebook - to revitalise interest in HIV prevention in the lead-up to World AIDS Day (December 1). [UNAIDS: The Joint United Nations Programme on HIV/AIDS]

6.     Tjoon'in - 16 Days of Peace Taxi Campaign

Produced through a participatory process, this audio CD is designed to raise awareness of issues related to the 16 Days of Activism against Gender Violence amongst public taxi (minibus) drivers and commuters in South Africa. Featuring a mix of music, spots, reports, personal testimonies, and interviews, the CD focuses on: domestic violence, taxi violence, xenophobia, human trafficking, and men as partners. [Gender Links, Ekurhuleni Metropolitan Municipality, CMFD (Community Media for Development) Productions]




Take Part in a Survey: Safe Livelihoods and Gender-based Violence Prevention

The Women's Refugee Commission (WRC) is a resource and advocacy organisation working to identify problems that affect displaced women and children. They document best practices and propose solutions, and develop tools to improve the way humanitarian assistance is delivered in refugee settings.

WRC is conducting a survey to determine how they can improve their resources and better serve the international humanitarian community with regard to safe livelihoods and gender-based violence prevention. Click here to participate.





7.     Understanding Success and Failure of Anti-Corruption Initiatives

by Richard Heeks

This brief examines strategies for the successful design of anti-corruption initiatives. One example provided is that of the Sri Lankan State Accounts Department introducing what was intended to be a more transparent approach to publication of financial statements, enabled by the internet. Ensuring the long-term presence of design consultants working alongside departmental staff was found to be key. [Mar. 2011]  

8.     Women's Empowerment in Agriculture Index (WEAI)

The WEAI aims to increase understanding of the connections between women’s empowerment, food security, and agricultural growth. [From the United States Agency for International Development (USAID), the International Food Policy Research Institute (IFPRI), and the Oxford Poverty and Human Development Initiative (OPHI) of Oxford University, Feb. 2012]  

9.     "Looking for Amina": An Experience of Forum Theatre

by Jordi de Miguel

This article examines the play "Amina is Looking for a Job", performed in Catalonia, Spain. The play uses Theatre of the Oppressed techniques to support audiences' examinations of discrimination at work and its relation to identity in a context of economic crisis and struggle for maintenance of cultural identities in a globalised world. The study seeks to explain the relevance of the experience using data gathered from the production of the play; its content; and its reception. [Glocal Times, May 2010]  

10.     Social Network Science: Pedagogy, Dialogue, Deliberation

by Richard Watermeyer

This research article provides a discussion on the potential for Social Network Sites (SNS) as a paedagogical tool that precipitates 'incidental learning,' or the unintentional accrual of knowledge and practice of learning. SNS as educational resources, according to this paper, benefit the user and the online community as hosts "for dialogical exchange, applying media networking tools which are non-hierarchical, inclusive and fundamentally interactive... Critically, this communication is not uni-directional, instructional or even didactic, but shared and open." [Journal of Science Communication, Mar. 2010]




Build Your Own Social Networking Space
Looking to network within your organisation? Needing to link together colleagues from different organisations under one project? Contract The CI to build you a branded social networking space using core CI functionality. You can see a customised example here. (you will have to join and log in to see all functionality.) For more information, contact





11.     Global Experts

This free online resource features the work of opinion leaders who provide "quick reactions and accurate analysis to journalists worldwide on complex political, social and religious issues and crises", such as human rights issues and the implications of war and conflict. [From the United Nations Alliance of Civilizations (UNAOC)]

12.     The Human Right to Safe Drinking Water and Sanitation in Law and Policy - A Sourcebook

This sourcebook details laws and policies guaranteeing the human right to safe drinking water and sanitation at national, regional, and international levels. It includes a collection of reference materials: "Sources listed under Participation and access to information stipulate the importance of involving communities and providing adequate information about services and rights." [From WASH United, Freshwater Action Network (FAN Global), and WaterLex, Jan. 2012]  

13.     Conflict-Sensitive Reporting: State of the Art - A Course for Journalists and Journalism Educators

by Ross Howard

This resource first briefly introduces the role of media in conflicts, then offers a model curriculum for a training programme, and concludes by describing training experiences in Kenya and Somalia. [From UNESCO, Jan. 2009]  

14.     Getting the Story and Telling it Right, HIV on TV: A Handbook for Television Trainers and Producers

by K. P. Madhu, Mia Malan, Nanna Engebretsen, Moneeza Hashmi, Prerna Sharma, and Shane Etzenhouser

This is a reference and toolkit designed in three parts to support television producers' and trainers' information and training needs on HIV and AIDS. [From UNESCO, Dec. 2009]

15.     A Rights-Based Approach to Participatory Video

This is a do-it-yourself guide for leaders and facilitators wishing to strengthen their work through introducing a rights-based approach to participatory video. [From InsightShare, Jun. 2010]

16.     Strategies for Managing Virtual Learning Environment

by Joel S. Mtebe

This handbook summarises some key strategies that an instructor can utilise to be effective in an online environment, using Moodle Learning Management Systems (LMS) tools. [From LAP LAMBERT Academic Publishing GmbH & Co. KG, Feb. 2011]




This issue of The Drum Beat was written by Kier Olsen DeVries.

The Editor of The Drum Beat is Kier Olsen DeVries. Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to

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