World Health Communication Associates - WHCA's blog

New Tobacco Industry communication strategies to undermine public health: IV - Tobacco industry research sets the gold standard

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Author: Franklin Apfel [including interview transcript from Derek Yach] February 3 2018 – This blog, one of four, is part of series in which Apfel analyses and McKee comments on Yach’s interview responses on the tobacco industry and his involvement in the Foundation for a Smoke-Free World. The series is intended to identify new ways in which the industry is attempting to (re)frame conversations on tobacco and health and tobacco industry behaviours as demonstrated by their adherence to or circumvention of article 5.3 of the WHO Framework Convention on Tobacco Control (FCTC).

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New Tobacco Industry communication strategies to undermine public health: Part III - Redefining the "end game" goal

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Author: Franklin Apfel [including interview transcript from Derek Yach] January 31 2018 – This blog, one of four, is part of series in which Apfel analyses and McKee comments on Yach’s interview responses on the tobacco industry and his involvement in the Foundation for a Smoke-Free World. The series is intended to identify new ways in which the industry is attempting to (re)frame conversations on tobacco and health and tobacco industry behaviours as demonstrated by their adherence to or circumvention of article 5.3 of the WHO Framework Convention on Tobacco Control (FCTC).

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New Tobacco Industry communication strategies to undermine public health: Part II - “There’s been no progress in 10 years”

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Author: Franklin Apfel [including interview transcript from Derek Yach] January 26 2018 – This blog, one of four, is part of series in which Apfel analyses and McKee comments on Yach’s interview responses on the tobacco industry and his involvement in the Foundation for a Smoke-Free World. The series is intended to identify new ways in which the industry is attempting to (re)frame conversations on tobacco and health and tobacco industry behaviours as demonstrated by their adherence to or circumvention of article 5.3 of the WHO Framework Convention on Tobacco Control (FCTC).

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New Tobacco Industry communication strategies to undermine public health: Part I - 50 shades of gray frame

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Author: Franklin Apfel [including interview transcript from Derek Yach] January 18 2018 – This blog, one of four, is part of series in which Apfel analyses and McKee comments on Yach’s interview responses on the tobacco industry and his involvement in the Foundation for a Smoke-Free World. The series is intended to identify new ways in which the industry is attempting to (re)frame conversations on tobacco and health and tobacco industry behaviours as demonstrated by their adherence to or circumvention of article 5.3 of the WHO Framework Convention on Tobacco Control (FCTC).

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A Stronger Possibility for Reinvesting Tobacco Money in Public Health for a Smoke-Free World

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Author: Franklin Apfel MD, MHS, originally published October 6 2017 - Having worked on developing and implementing the UN Foundation funded - ‘Tobacco Kills - Don’t be Duped’ project - a global communication initiative in support of the Framework Convention on Tobacco Control (FCTC), while working at the World Health Organization (WHO), developing, promoting and passing the FCTC - a global treaty ratified by nearly 180 countries which have used it to strengthen tobacco control activities and curb tobacco related deaths, I am concerned about the recent budget commitment of Phillip Morris International (PMI) of 80 million US dollars a year for 12 years (nearly 1 billion US Dollars!) in the Foundation for a Smoke-Free World rather than the FCTC itself.

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