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Soul City 4 Evaluation - Evaluation of Soul City in partnership with the National Network on Violence Against Women (NNVAW)

Summary

NNVAW Partnership

  • Advocacy for policy
  • Social mobilisation
  • Helpline
  • Enhance audiences
  • Distribute booklets
  • Training health, judiciary and police



Levels where impact is measured / captured





Overall Objective


The overall objective of this evaluation is to determine whether Soul City in partnership with NNVAW did what it set out to do and whether this had any impact on:

  • creating a supportive environment;
  • improving referrals and strengthening services for women who have experienced domestic violence;
  • increasing awareness of / action on domestic violence on an individual, community and societal level



which could ultimately increase the safety and well-being of women.


Partnership evaluation process


  1. Workshop with NNVAW/SC Overview of the evaluation Input
  2. Formative Research Interviews with key-informants i.e. SC, NNVAW, Lifeline
  3. Development of Research Tools
  4. Data Collection
  5. Analysis and model identification
  6. Write up
  7. Dissemination






Table 1: An outcome model to inform the design of the evaluation of Soul City in partnership with NNVAW

Health and social outcome
Impact on the safety and well-being of women
Intermediate Health Outcomes
Empowerment of women and men
Better services - health, welfare and police = ngo counselling
Healthy Enviroments
Outputs and Health Promotion Outcomes
Change in knowledge and awareness of VAW, Community Mobilization
Change in org. capacity, Referrals, service delivery
Media coverage, implementation of Domestic violence act, change in org. capacity, Community mobilization
Actions
Soul City multimedia edutainment vehicle - TV, radio, booklets Partnership - media, helpline
Stop Women Abuse Helpline: - Referrals - Counselling, Strengthening capacity of NNAVAW/SC and through them partner orgs.
Advocacy strategy: - Mobilising communites, - Media advocacy, - Lobbying policy makers
Education
Facilitation
Advocacy

(? there is fluidity between actions and outcomes on a horizontal level, the vertical levels are heirarchial showing health promotion and intermediate outcomes which can be measured)

Source: Nutbeam, D. (1998) Evaluating Health Promotion - progress, problems and solutions


Table 2: Data source/category of stakeholders interviewed, and methods used for each of the sub-studies


 

Sub-study
Data Source / Category of stakeholders
Method
Organizational and institutional level of impact and lessons learnt
NNVAW
x 10 Semi-structured interviews
NNVAW Board
x 3 Semi-structured interviews
Soul City
x 1
(SCNNVAW planned)
x 9 Semi-structured interviews
Access to and quality of services addressing violence against women
Life Line Directors


Life Line Counsellors

x 9 Semi-structured interviews
- Stop Women Abuse Helpline
Helpline users
x 7 Semi-structured interviewsx 1 Focus Group
Telkom traffic report
Quantitative analysis
Telkom frequency data
Quantitative analysis


NGOs x 23 Semi-structured interviews

Services
Service Providers

- NGOs

- Police

- Social Workers
- NW x 3, NP x 2, G x 3

- FS x2, WC x3, KZNx 4, EP x2

- M x1


SAPS x 5

Welfare social workers x 2

Service Users
x 3 Semi-structured interviews
Advocacy strategyImpact on the implementation of the DVA- analysis of policy process
NGOs

SAPs - national

Welfare - national

Justice -national

(See S&T policy study)
x2 semi-structured interviews

x1 semi-structured interviews

x1 semi-structured interviews

x1 semi-structured interviews

(2 x interviews planned)
Community mobilization
Focus Groups (supplemented by Social Surveys)
Mamelodi (FG)KwaMhlanga (FG)
Media Advocacy
Content and discourse analysis (?)
Journalist's book
x 1 Semi-structured interview

(x1 Interview -- planned)

(Survey of all newsrooms -- planned)
Individual Level: awareness and action
National Survey Sentinel Site Survey
Quantitative & Qualitative analysis



Analysis Technique


  • Thematic Analysis of Qualitative data (Atlas / ti)
  • Telkom data - quantitative analysis



Reality check

  • Telkom frequency data only July to end November 1999; (Dec still outstanding)
  • Variable interview technique - one inexperienced interviewer. Taken into account in analysis;
  • Poor tape quality = some loss of data in Eastern Province.



Sub-studies

  1. Organisational Impact and lessons learnt
  2. Impact on access to, and quality of services (helpline and services)
  3. Impact of Advocacy Strategy



Proposed Conceptual Framework for analysis of the advocacy strategy





Informed by Wallack, 1993 and Ryan, 1991


Proposed Model: analysis of policy process





Source: Klugman, 1998 (based on Walt and Gilson, 1994; Reich, 1996 and Kingdon, 1995)


Organisational Level Impact


  • Conceptual Framework: Bolman and Deal (Reframing Organizations: Artistry, Choice and Leadership)
  • Structural Frame (e.g. Decision-making, Resource allocation, Communication,
  • Human Resources Frame (e.g capacity / person power, psychosocial impact, relationships within and between organizations)
  • Political Frame
  • Cultural Frame



Questions

  • Links?
  • Conceptual frameworks?


Contact

Sue Goldstein
Executive, South Africa Programmes
Soul City: Institute for Health and Development Communication
South Africa
Fax: 086 661 3145 or 011 341 0370

Placed on the Communication Initiative site October 01 2000
Last Updated November 17 2008

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