Television video dramas on dangers of over-population

Examples from most recent independent evaluation -1993

Access: Television ratings for the videos were around 33%, a level considered high in the highly competitive market of Indonesian media.

Increased discussion of development issues: 41% said that they discussed the film with someone else.

Knowledge Shifts: 77% of the viewers said that they gained a better understanding of the link between population growth and environmental quality.

Practices: 82% of the people who watched at least one of the videos claimed that they were going to change their behavior by doing something about the sizes of their families. 69% planned to adopt family planning. 91% of the people who wanted to change their behavior wanted to change the environmental quality as a result of the films.

Source: The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 134-135.

For full evaluation and more information contact:

Firri Putjuk, Johns Hopkins University Center for Communication Programming, Indonesia Field Office, FTA Building, 5th Floor, Suite 502, JL Kuningan Barat 26, Jakarta 12510, Indonesia

ph 62-21-525-2174

fx 62-21-525-1548

email jhupcs@rad.net.idl