Abstract

The author, who is associated with UNICEF, met with the management and production staff of both Doordarshan and private media production houses to review their productions focussed on integrated early childhood development (IECD) and to assess related needs for training and capacity building. Participants at this meeting concluded that these productions emphasised the problem rather than the solution, leaving children with nothing that was "empowering, playful and solution-oriented". In response, Kolucki called on Annie Evans, an Emmy-award-winning scriptwriter for Sesame Street and other USA children's television programmes, to help her conduct a six-day workshop in August 2002 in Pune, Dehli. The workshop was designed to help develop media content that is developmentally appropriate and inclusive of all children, as well as to provide examples of how this content could be translated to the CRC, MTSP and UNICEF programme communication.

The following strategies were suggested as follow-up actions to this workshop:

Click here for the full report in PDF format.

Click here for background information on the conference that preceded this one (held in Bangladesh in March, 2002).

For further information, please contact: Geeta Athreya, UNICEF India gathreya@unicef.org