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Alternative Media and the Cult of Individualism

Author

John W. Higgins

Menlo College, Department of Mass Communication
Vice President of the Board, San Francisco Community Television Corporation>
Paper presented at the Our Media Not Theirs II Pre-conference on Alternative Media at IAMCR

Publication Date

Barcelona, July 2002

Summary

Abstract

Community video cable television facilities in the U.S., "public access," share basic tenets with global community media, including the desirability of a diversity of ideas and freedom of expression. Early access ideology typically drew from unproblematic notions of individual rights to "free speech"; later approaches within the public access movement have included more complex traditional or critical interpretations of freedom of speech as a social good.


Participants in public access typically draw from one-dimensional individualist concepts of free speech. Simple notions of individual rights allow volunteer community producers a mechanism by which they can tolerate deep ideological divisions, as drawn from a study of volunteer access producers. An overemphasis on Individual rights also poses problems for public access, as reflected in problematic practices such as "first come, first served." The discussion holds significance for global participants in community media.


Click here for the full PDF version of this paper.


Placed on the Communication Initiative site October 21 2002
Last Updated August 18 2003

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