RESEARCH AND EVALUATION FOCUS IMPACT RESULTS Condom, Condom! Campaign - India
In January 2006, documentary film director Ditte Haarløv-Johnsen followed Hopangalatana theatre group and documented their working methods with forum theatre, which they had learned from Peter Sloth Madsen.
Below is excerpted from a document provided by the Biodiversity Project.
"Even though international donor agencies and governments have invested millions of dollars in different types of communication interventions in developing countries, relatively few have been subjected to any type of rigorous evaluation to date..."
Shannon and Weaver's Communication Model has five basic factors, arranged in a linear format. The components in this model are: The information source selects a desired message out of a set of possible messages. The transmitter changes the ...
ENTERTAINMENT EDUCATION Entertainment Education (EE) or Edutainment combines the attraction of entertainment with educational messages to help educate, inform and encourage behaviour change to achieve development and social progress. This ...
This summary is based on a power point presentation that included the Conceptual Model of Communication for Social Change from November 2001. PRINCIPLES & TRENDS
Editor's note: While the following comparison has a focus on health issues, it may be applicable to any development issues. SOURCE OF ACTION Social Marketing (SM): Agency or organisation Public Relations (PR): Agency or ...
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