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Impact Examples: HIV/AIDS Communication Programming
April 8, 2009

Impact Examples: HIV/AIDS Communication Programming


RESEARCH AND EVALUATION FOCUS IMPACT RESULTS Experimental Evaluation of MTV Shuga: Changing Social Norms and Behaviours with Entertainment Education This study was designed to causally evaluate the effects of the MTV Shuga television drama ...

"Dreams of Change" Documentary
July 12, 2007

"Dreams of Change" Documentary


In January 2006, documentary film director Ditte Haarløv-Johnsen followed Hopangalatana theatre group and documented their working methods with forum theatre, which they had learned from Peter Sloth Madsen.

July 11, 2007

Crafting Effective Messages


Below is excerpted from a document provided by the Biodiversity Project.

June 8, 2007

Photovoice Methodology


February 5, 2007

Communication for Development (C4D) Cycle


February 5, 2007

Communication for Development (C4D) Tools


September 12, 2006

Systematic Review of the Effectiveness of Mass Communication Programs to ...


"Even though international donor agencies and governments have invested millions of dollars in different types of communication interventions in developing countries, relatively few have been subjected to any type of rigorous evaluation to date..."

Shannon and Weaver's Communication Model
February 24, 2006

Shannon and Weaver's Communication Model


Shannon and Weaver's Communication Model has five basic factors, arranged in a linear format. The components in this model are: The information source selects a desired message out of a set of possible messages. The transmitter changes the ...

November 24, 2004

Edutainment and EE4


June 9, 2004



ENTERTAINMENT EDUCATION Entertainment Education (EE) or Edutainment combines the attraction of entertainment with educational messages to help educate, inform and encourage behaviour change to achieve development and social progress. This ...

November 4, 2003

Capacity and Environment Window


August 22, 2003

Communications and Social Change [conceptual model] - The Rockefeller Foundation


This summary is based on a power point presentation that included the Conceptual Model of Communication for Social Change from November 2001. PRINCIPLES & TRENDS

July 16, 2003

Information-Processing Paradigm


October 12, 2001



August 30, 2001

Comparison of the Fundamental Characteristics of Four Orientations


Editor's note: While the following comparison has a focus on health issues, it may be applicable to any development issues. SOURCE OF ACTION Social Marketing (SM): Agency or organisation Public Relations (PR): Agency or ...

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