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Feed the Future Malawi Behaviour Change Communication Campaign
October 8, 2014

Feed the Future Malawi Behaviour Change Communication Campaign


As part of the Feed the Future initiative in Malawi, Pakachere Institute of Health and Development Communication (IHDC) is undertaking social and behaviour change communication (SBCC) strategies to "promote small 'doable', culturally appropriate ...

A Communication Platform for the Promotion of Human, Sexual and Reproductive Rights of Adolescents in Colombia
September 22, 2014

A Communication Platform for the Promotion of Human, Sexual and Reproductive ...


This Colombian project, begun in 2007 and now ongoing as Revela2, uses theory and evidence, ongoing research and university partnerships, monitoring and evaluation, strengthening of local and regional capacity, local participation, a focus on ...

Edutainment and Mobilization for Social Change: For the Promotion of the Human, Sexual, and Reproductive Rights of Colombia’s Youth and Adolescents
September 11, 2014

Edutainment and Mobilization for Social Change: For the Promotion of the ...


Edutainment +Mobilization = Social Change is a communication and mobilisation process, based in Colombia and on a multimedia edutainment platform, aimed at facilitating dialogue and behaviour change about sexual and reproductive rights (SRR) ...

N'weti Millennium Challenge Account Project
November 14, 2013

N'weti Millennium Challenge Account Project


From October 2011 to August 2013, in partnership with the Millennium Challenge Account (MCA), N'weti Health Communication implemented a social and behavioural change intervention in northern Mozambique focusing on the prevention and mitigation of ...

S'tru Aw'kaphephi Campaign
March 11, 2013

S'tru Aw'kaphephi Campaign


Launched in 2010 in Swaziland, the S'tru Aw'kaphephi social marketing campaign challenged common lines and expressions that are used to rationalise and excuse the practise of multiple concurrent partnerships (MCP). Designed to warn people about ...

April 16, 2010

Ashe Transformational Model


April 8, 2009

Impact Examples: HIV/AIDS Communication Programming



"Dreams of Change" Documentary
July 12, 2007

"Dreams of Change" Documentary


In January 2006, documentary film director Ditte Haarløv-Johnsen followed Hopangalatana theatre group and documented their working methods with forum theatre, which they had learned from Peter Sloth Madsen.

Forum Theatre in HIV/AIDS Education
January 28, 2006

Forum Theatre in HIV/AIDS Education


This DVD presents examples of the interactive forum theatre method being used for creating debate and dialogue on HIV/AIDS themes such as stigmatisation, domestic violence, HIV testing, and sexual abuse. The theatre production filmed for the DVD ...

One Man Can Campaign
March 21, 2011

One Man Can Campaign


June 3, 2008

Action Theatre


February 15, 2008

Healthy Youth: Edutainment Strategies


From The Communication Initiative Network - where communication and media are central to social and economic development.

July 11, 2007

Crafting Effective Messages


Below is excerpted from a document provided by the Biodiversity Project.

February 5, 2007

Communication for Development (C4D) Cycle


February 5, 2007

Communication for Development (C4D) Tools


September 12, 2006

Systematic Review of the Effectiveness of Mass Communication Programs to ...


"Even though international donor agencies and governments have invested millions of dollars in different types of communication interventions in developing countries, relatively few have been subjected to any type of rigorous evaluation to date..."

March 17, 2006

Jung's Archetypes


Shannon and Weaver's Communication Model
February 24, 2006

Shannon and Weaver's Communication Model


Shannon and Weaver's Communication Model has five basic factors, arranged in a linear format. The components in this model are: The information source selects a desired message out of a set of possible messages. The transmitter changes the ...

Soul Buddyz 3 - South Africa
July 11, 2005

Soul Buddyz 3 - South Africa


Soul Buddyz (formerly called "Soul Buddies"), a co-production with between Soul City and SABC Education, is a multi-media "edutainment" vehicle for children 8-12 years old to promote their health and wellbeing. This is the 3rd series of Soul ...

November 24, 2004

Edutainment and EE4


June 9, 2004



ENTERTAINMENT EDUCATION Entertainment Education (EE) or Edutainment combines the attraction of entertainment with educational messages to help educate, inform and encourage behaviour change to achieve development and social progress. This ...

January 5, 2004

Men and Reproductive Health Programs: Influencing Gender Norms


This 64-page report from The Synergy Project highlights fourteen programmes designed to change social norms related to entrenched gender roles.

November 4, 2003

Soul City - Choosing Edutainment Media


The following is a model excerpted from the publication "Edutainment - How to Make Edutainment Work for You". There are four steps involved in choosing your edutainment media and formats. They are as follows: STEP 1 Explore the edutainment ...

November 4, 2003

Capacity and Environment Window


August 22, 2003

Communications and Social Change [conceptual model] - The Rockefeller Foundation


This summary is based on a power point presentation that included the Conceptual Model of Communication for Social Change from November 2001. PRINCIPLES & TRENDS

July 29, 2003



July 16, 2003

Information-Processing Paradigm


August 8, 2002

Theatre for Development (TfD)


July 12, 2002

Soul Buddyz - Suráfrica


Soul Buddyz, originalmente llamada Soul Buddies, es un programa de radio y televisión producido por SABC Education, cuyo principal objetivo es ayudar a niños, adolescentes y padres a solucionar juntos sus dilemas cotidianos, procurando crear en ...

October 12, 2001



August 30, 2001

Comparison of the Fundamental Characteristics of Four Orientations


Editor's note: While the following comparison has a focus on health issues, it may be applicable to any development issues. SOURCE OF ACTION Social Marketing (SM): Agency or organisation Public Relations (PR): Agency or ...

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