November 26, 2014
The Soul Beat

Soul Beat Africa

The Soul Beat 246 - Soul City: Celebrating 20 Years of Communicating for Social Change
November 26, 2014
From SOUL BEAT AFRICA - where communication and media are central to AFRICA's social and economic development

Soul Beat Africa is a project of the Soul City Institute for Health and Development Communication (SCI) and The Communication Initiative (CI), who are funding and supporting our Africa-based and Africa-focused online portal on media and communication for social change. This edition of The Soul Beat e-newsletter focuses on the work of Soul City, who this year celebrates 20 years of working in social and behavioural change communication. Established in 1994 as a non-profit company, SCI has over the years succeeded in reaching over 79% of the South African population through a variety of mass-media edutainment television dramas, radio programmes, print materials, advocacy campaigns, and social mobilisation programmes. These interventions have tackled a wide range of health and development topics, including violence against women, HIV and AIDS, alcohol abuse, child abuse, reproductive health, and maternal health.

This newsletter contains some of the more recent Soul City-related programme experiences, materials, and reports that have been posted onto the Soul Beat Africa website. They include the recently launched Rise Women's Clubs initiative, the latest Soul City television series, the work of the Soul Buddyz Clubs, and SCI's work to improve the provision of primary health care in South Africa through community-based monitoring.

More information about their work can also be found in this previous newsletter:
The Soul Beat 234 - Soul City: Communicating for Health and Development


  • 1. RISE Young Women's Clubs
    Launched in May 2014 and led by SCI, the RISE Young Women's Clubs initiative seeks to reduce new HIV infections among young women in South Africa. The initiative supports the establishment of women's clubs, which are designed to mobilise and empower young women to advocate for their rights and to become active in uplifting themselves and their communities. SCI supports the clubs by: developing a themed curriculum that address issues affecting young women, providing the clubs with starter packs and toolkits, and training mentors through a leadership development programme. The clubs will also be supported by club magazines, a television show, and social media.
  • 2. Formative Research on Young Women's Clubs - Report [June, 2014]
    This report discusses the findings of formative research conducted to inform the creation of the Rise Young Women's Clubs. The research found that while young women of different ages and in different locations face varied challenges, such clubs could help to provide young women with mutual support, be a venue for learning new skills and information, and provide positive peer interaction.

  • 3. Soul City Television Series 12
    This twelfth series of the edutainment drama series "Soul City" premiered in July 2014 and comprises 26 half-hour episodes. The series is based around a community clinic in a fictional township in South Africa and deals with the challenges and triumphs of the clinic health workers and the people living around the clinic. This new series deals with issues related to the re-engineering of primary health care in South Africa, maternal and infant care, contraception, surviving sexual assault, and financial literacy focusing on short-term insurance.
  • 4. Edutainment: Using Stories and Media for Social Action and Behaviour Change [2013]
    By Harriet Perlman (Editor), Michael Jana, Esca Scheepers, and Sarah Delius
    This manual shares SCI's perspectives and insights about edutainment. The manual is designed for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights, and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual "is designed to inspire, give fresh ideas, and share experiences of interesting edutainment programmes."

  • 5. Soul Buddyz Clubs
    Since 2003, the Soul Buddyz Clubs in South Africa have been a forum for children to learn, share ideas, and take action to help make their communities, their schools, and themselves safer and healthier. These mostly school-based clubs bring together children between the ages of 8 to 14 years to undertake projects to create awareness about an issue or to help bring about change in their community. Clubs are guided by Club materials and trained facilitators, and activities can include marches, awareness-raising events, and the use of creative approaches such as dramas or poetry.
  • 6. Soul Buddyz Alcohol-Free Schools Initiative
    Launched in 2010, the Soul Buddyz Alcohol Free Schools Initiative was designed to educate learners, their schools, and communities about the harmful effects of alcohol and to advocate for schools to be free of alcohol in any form. It sought to encourage learners not to drink as well as to control alcohol-related advertising and drinking spots within close proximity to the school. The initiative was implemented through the Soul Buddyz clubs run by Soul City as part of their Phuza Wize campaign.
  • 7. Make Children Safe: Children's Activity Book and Educator's Guide [2014]
    This activity book and educator's guide form part of SCI's Soul Buddyz Clubs initiative and are designed to help children and educators take action around child abuse in South Africa.
  • 8. Child Sexual Abuse - A Discussion Tool [2014]
    This learning tool, consisting of a 15-minute DVD and a discussion guide, seeks to highlight the issue of child sexual abuse and how it affects children. It can be used to complement the Activity Book and Educator's Guide in item 7. above.
  • 9. Soul Buddyz Club Active Citizens Guide [2013]
    This guide is part of a series of Unit Guides developed for use with children who are members of Soul Buddyz Clubs in South Africa. It focuses on active citizenship and provides activities for Club members which promote team building and show participants what it means to become active citizens.

  • 10. Pregnancy with Dignity Campaign
    Launched in October 2014, the Pregnancy with Dignity Campaign is designed to support the Campaign of Accelerated Reduction in Maternal and Child Mortality in Africa (CARMMA) by advocating for policy interventions and actions to ensure the safety of pregnant women and their babies through pregnancy and childbirth in South Africa. An initiative by SCI in collaboration with partners, the campaign is using the Soul City television series, clinic outreach, and media advocacy to raise awareness around the fact that a safe and dignified pregnancy is a human rights issue.
  • 11. A Model for Community Based Monitoring in the Provision of Quality Maternal and Child Health Services [2014]
    Published by SCI as part of the Reducing Maternal and Child Mortality through Strengthening Primary Health Care in South Africa Programme (RMCH), this document describes the model for community-based monitoring in maternal and child health (MCH) services as piloted by the SCI. It explores the implementation process of the model and shares lessons learned.
  • 12. Community Based Monitoring: A Dozen Things to Know [2014]
    This fact sheet offers some of the key points about the community-based monitoring model as piloted under the RMCH project by the SCI in South Africa.

  • 13. Families Matter! South Africa
    Implemented by the SCI, the Families Matter! Programme (FMP) in South Africa works with parents, guardians, and primary caregivers of pre-adolescents aged 9 - 12 years to "give parents the knowledge, skills, comfort, and confidence to communicate with their children about sexuality and sexual risk reduction." Parents and caregivers attend weekly sessions guided by trained facilitators and supported by audio visual and print materials.

  • 14. Stories from Galeshewe [2014]
    This booklet offers a collection of personal stories that reflect how the availability and consumption of alcohol has had an impact on the Galeshewe community in the Northern Cape Province in South Africa. It forms part of the work done by the Northern Cape Community Alcohol Advocacy project , which sought to collect and document the experiences of community members around alcohol abuse in order to bring forward the voices and perspectives of ordinary South Africans and give the issue of alcohol abuse a personal face. The project falls under the SCI's nationwide Phuza Wize advocacy campaign, which seeks to change alcohol policy in South Africa.

    (Note: See Related Summaries at the bottom of the posting for more information about the Phuza Wize campaign)

  • 15. What You Need To Know About Ebola - Pamphlet [2014]
    Produced by SCI for the Department of Health (DOH) in South Africa, this pamphlet about Ebola is intended for school children and teachers in South Africa. It includes information on how you can get Ebola, the Ebola situation in South Africa, how you can tell if someone has Ebola, what happens if someone in South Africa is infected with Ebola, and what people can do to avoid getting Ebola.


Soul City has been working with partners in southern Africa to strengthen social and behaviour change communication (SBCC) practice in the region and has implemented a variety of programmes, which include the regional OneLove campaign.

The latest Soul City regional partnership project, funded by Sweden and Norwegian Agency for Development Cooperation (Norad), addressed sexual and reproductive health with a focus on youth and border communities, including sexworkers and truckdrivers.
For more information, see these previous newsletters:

Or visit the Sexual and Reproductive Health and Rights theme site which Soul Beat Africa developed as part of this initiative.


This newsletter contains just a small selection of knowledge from the Soul Beat Africa site about SCI's work and represents some of the more recently posted content. Please see the "Related Summary" section at the bottom of each summary page for more information or click here for the full list of content related to the work of SCI and it's regional partners.


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