India: Mainstreaming Health Communication

In his blog "Public Health Communication has to be 'Mainstream", Anshuman Rawat argues that "when it comes to catching eyeballs, the catchy promotions of, for example, private label herbal supplements beat hollow the rather ritualistic promotions of healthcare initiatives by our government".

He then goes onto outline the key, required elements, for "mainstreaming" health communication in India in order to further advance the overall health status of the Indian people. 

On review of Anshuman's analysis and ideas do you agree, disagree or have other ideas for creating  more effective health communication in India?