Founded in 2007, the Pacific Media Centre (PMC) at New Zealand's Auckland University of Technology (AUT) University seeks to stimulate research into contemporary Maori, Pasifika, and ethnic diversity media and community development in Aotearoa/New Zealand.
PMC's strategic focus stems from the belief that robust and informed journalism and media research contributes to economic, political, and social development in the region. Activities include:
- undertaking and stimulating research into contemporary Maori, Pasifika, Asia-Pacific, and ethnic diversity media and culture production;
- strengthening research capability in the area of media production;
- presenting and publishing the findings of media research;
- developing collaborations and relationships with other Asia-Pacific centres of research excellence in media and cultural production; and
- developing editorial and publication capability, including Pacific Journalism Review, PMC Online, and Pacific Scoop (see below for more details on the latter).
Sample past and ongoing projects (additional details are available on the PMC website) include:
- PMC awarded a "journalist-in-residence" research grant to independent filmmaker Jim Marbrook to help develop a documentary about indigenous Kanak political and industrial rights and nickel mining development in New Caledonia. Marbrook, who is also a television lecturer in AUT University's School of Communication Studies, produced an 8-minute pilot video, Towards Grand Terre, as a first step in the project and is working to a full documentary feature, Cap Bocage.
- Through PMC, photojournalist John Miller (Ngapuhi) began embarking on a journalist-in-residence project in August 2007 researching the Ngatihine forestry block development in mid-Northland in the 1970s in the context of a confrontation about the use of Maori land. He has presented this research as a case study, with a focus on the way in which mainstream and alternative forms of media represented the issue.
- Pacific Scoop is an independent regional "hub" partnership venture between AUT University's Pacific Media Centre and the independent news portal Scoop Media Ltd. The website is based in the School of Communication Studies, where postgraduate Pacific student journalists and other media students with an interest in Pasifika affairs - especially those on the Asia-Pacific Journalism and Graduate Diploma in Pacific Journalism courses - are filing regular stories.
- Pacific Media Watch is an Asia-Pacific media monitoring digital repository collected and published by postgraduate students and staff at PMC and also by contributing journalists.
Emails from David Robie to The Communication Initiative on January 20 2011 and February 1 2011; and PMC website, January 31 2011. Image credit: Marilyn Waring