Increases in knowledge and awareness of all topics covered, associated with exposure to SC 4. E.g.:

1. There was an improvement of 6 percentage-points between pre- and post-intervention measurement (from 88% to 94%) on awareness to check blood pressure regularly, with a difference of 11 percentage-points between respondents with no exposure to SC and respondents with any exposure to SC (84% vs 95%, p< 0.05).
2. There was an improvement of 8 percentage-points between pre-and post-intervention measurements of men recognizing emotional battering as a form of domestic violence (from 81% to 89%). The likelihood of recognizing emotional battering as a form of domestic violence is 7 times higher (p< 0.01) amongst respondents with high levels of exposure to SC TV than amongst those with no exposure to SC TV.
3. There was a difference of 45 percentage-points (16% vs 61%) between respondents with no exposure to SC and respondents with exposure to all 3 SC media types on knowledge of the Stop Women Abuse Helpline (p< 0.05). (The Stop Women Abuse Helpline was initiated by the partnership between SC and the NNVAW, and is therefore, like pot-banging, a marker that is directly and exclusively associated with the SC 4 intervention.)
4. Rural Sentinel Site: high access to SC TV associated with faster acquisition of awareness that HIV/AIDS can be prevented (p< 0.05).
5. Knowledge that there is no cure for AIDS improved by 10 percentage-points (from 79% to 89%) between the pre-intervention and post-intervention measurement. There was a difference of 9 percentage-points (85% vs 94%) between respondents with no exposure to SC TV and respondents with medium exposure to SC TV on this item (p< 0.05).