Impact on connecting people to services, associated with SC in partnership with the NNVAW:

1. The intervention raised awareness of, and increased contact with local violence against women services: e.g. 16% of respondents with no access to SC had heard about the Stop Women Abuse Helpline (SWAH), and none of them had written down or kept the number, whereas 37%, 45% and 61% of respondents with exposure to 1, 2 and 3 sources of SC respectively had heard about the SWAH and 12%, 15% and 25% of respondents accessing 1, 2 and 3 sources of SC respectively had written down or kept the number.
2. The intervention increased access to referral services and crisis counselling through the Stop Women Abuse Helpline (SWAH), and promotion of the AIDS Helpline. Approximately 180 000 calls were answered on 4 lines over 5 months. More than 1 in 5 calls answered were from non-urban areas.
3. 8% of respondents in the post-intervention survey reported experience of domestic violence. 1% of respondents with no exposure to SC TV reported that they had made contact with an organization working in VAW whilst SC was on air, whereas 4% of those with low and medium exposure to SC TV, and 5% of those with high exposure to SC TV did.