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Soul City 4 Illustrative Results - Cost-effectiveness

Summary

1999/00 South African Rand (SAR), HIV/AIDS and VAW:

&nbsp &nbsp
TV
Radio
Print
Cost per person reached - Total: &nbsp
1.87SAR

0.26US$
0.23SAR

0.03US$
1.52SAR

0.21US$
Cost per person reached – 1) HIV/AIDS &nbsp
0.44SAR

0.06US$
0.05SAR

0.01US$
0.05SAR

0.01US$
Cost per person reached – 2) VAW &nbsp
0.86SAR

0.12US$
0.07SAR

0.01US$
0.52SAR

0.07US$
Cost-effectiveness per: additional HIV/AIDS knowledge gained*: 1.06SAR

0.15US$
&nbsp
&nbsp
&nbsp
… additional HIV/AIDS action gained* 1.93SAR

0.27US$
&nbsp
&nbsp
&nbsp
… additional VAW knowledge gained** 1.16SAR

0.16US$
&nbsp
&nbsp
&nbsp
… additional VAW attitude gained** 1.59SAR

0.22 US$
&nbsp
&nbsp
&nbsp
… additional VAW action gained** 49.12SAR

6.92US$
&nbsp
&nbsp
&nbsp

* Comparison between group with no exposure to SC, and group exposed to any SC media type; items weighted for “importance” as assessed by expert panel.

** Comparison between group with no exposure to SC, and group exposed to any SC media type; items not weighted for “importance”.

Contact

Sue Goldstein
Executive, South Africa Programmes
Soul City: Institute for Health and Development Communication
South Africa
Fax: 086 661 3145 or 011 341 0370
Soul City: Institute for Health and Development Communication website
suegold@soulcity.org.za
soulcity@soulcity.org.za

Related Summaries

Soul City 4
Soul City 4 Evaluation
Soul City 4 Evaluation - Illustrative Results

Placed on the Communication Initiative site August 25 2003
Last Updated November 14 2008

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