Author, and executive director, Institute of Decision Making
Matthew is Founder and Executive Director of the Institute of Decision Making at FCB, a practice that brings findings from scientists who study human behavior and how people make choices into the practice of marketing.
Along with more than 20 years of brand strategy experience in global advertising agencies, he has brought insights from behavioral science to smoking cessation and energy conservation programs in the US, and to reproductive health initiatives in Africa.
Matthew is a frequent speaker at business schools and at marketing and communication events, including multiple appearances at the Cannes Lions and was a keynote speaker at the 2016 Global Social and Behavior Change Communication Summit in Addis Ababa.
He is author of "The Business of Choice: Marketing to Consumers’ Instincts" (Pearson FT Press) which was named “Marketing Book of The Year 2016” by Sales & Marketing Books.
Matthew grew up in Ireland, is married to an Italian and lives in San Francisco.