Communication Through Sport:

Olympiads for Change (O-Change)

...a global process designed to engage youth and others in balancing out the power of globalisation through participating, listening, cooperating, and transforming relationships. O-Change combines an interactive virtual platform with a series of festive, artistic local and global events and actions - a "world games" of sorts meant to promote cultural diversity and collective creativity through symbolic competitions...

Play the Game for Open Journalism

...a telephone helpline and website to support thousands of foreign journalists reporting on the Olympic Games in Beijing, China. This is an online effort to provide resources, counsel, and a platform for discussion amongst journalists seeking to encourage democracy, transparency, and freedom of expression in world sport...

Commitment to Practice: A Playbook for Practitioners in HIV, Youth and Sport

...looks at the role of "plus sport" programmes, as opposed to "sport plus" programming. Sport plus programming involves young people in sport to learn new sports skills and/or improve health and social integration. The plus sport approach discussed in this document, on the other hand, has non-sport, HIV/AIDS-related outcomes as the primary objective...

Social Marketing Impact:

Yes - Because I Can...

...a social marketing campaign conducted in the Republic of Maldives in an effort to shift young people's negative mindsets about skill-based training and occupations. The campaign had a statistically significant impact on career beliefs and contributed to the reduction of negative career beliefs...

Evaluation of the Reach and Impact of the 100% Jeune Youth Social Marketing Program in Cameroon: Findings from Three Cross-sectional Surveys

...examines an adolescent reproductive health programme implemented in the cities of Douala and Yaoundé, Cameroon. The programme contributed to substantial increases in condom use, including consistent use with regular partners among youth of both sexes...

Social Marketing Zinc to Improve Diarrhea Treatment Practices - Findings and Lessons Learned from Cambodia

...details the design and implementation of, as well as the results and lessons learned from, an ongoing pilot project to introduce zinc, co-packaged with oral rehydration salts (ORS), through the private sector...