- Change Theories -
Summaries of theories and assumptions about the nature of change and how best change can be encouraged and facilitated to inform strategy development and evaluation initiatives. For inclusion of change theories that you use to underpin your work, please summarise and send to The Communication Initiative.
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The Use of "Fear Appeals" in Public Health Campaigns and in Patient/Provider Encounters.
The Communication Initiative
Health Belief Model
Theory of Reasoned Action
Theory of Subjective Culture and Interpersonal Relations
Social Cognitive Theory
Variables Underlying Behavioral Performance.- summary by Martin Fishbein
.Community-level Structural Models.as summarised by Robert Hornick with examples from the field of STD control
.Social Expectation Models.as summarised by Robert Hornick with examples from the field of STD control
Audiences along a Behavior Change Continuum:.Possible Communication Strategies
The Behavior Change Spiral
The Behavior Change Spiral.in the context of the Enabling Environment
Steps to Behavior Change.As developed by Population Communication Services for communication programmes appropriate for family planning and reproductive health.
Cultivation Theory of Mass Media.proposed by George Gerbner
The Knowledge Filter.page 1 of 2
The Knowledge Filter (continued).page 2 of 2
Stages of Change Model
Consumer Information Processing Model of Change
Consumer Information Processing Model
Social Learning Theory.or.Social Cognitive Theory
Community Level Models
PRECEDE - PROCEED
PRECEDE - PROCEED.Phases
PRECEDE - PROCEED.as an Organising Framework for Application Theory
Health Belief Model (Detailed)
Health Belief Model (Visual)
Robinson’s “Two Step” Model
Diffusion Model
The Innovation Process in an Organisation
Co-orientation Model
The Stanford Process
The Soul City Thoughts on Behaviour Change