Name: Patricia Hockensmith
Organisation: Fundação Roberto Marinho - Canal Futura
Role: Not for profit organization
Patricia Hockensmith - is a coordinator for Canal Futura Institutional Development and is responsible for the development of partnerships for social projects in the fields of communication and education. Founded in 1997, Futura is a social project of communication, public policy, built and generated by partners of the private initiative and the third sector. A TV network that works with social networks, mobilizing communities and institutions. An attractive format with a language based on expressions and values of the Brazilian cultural diversity. Patricia has a BA in Business Administration, with graduate degrees in Corporative Finance from IBMEC and Marketing from PUC-RJ. She started her professional career in 1996, where she worked in finance and budget planning the principal programs of the Journalism Division of TV Globo. In 1999, she integrated the International Business Division of TV Globo, where she also organized the Planning and Control area. In 2002, she took the role of Marketing Manager of the international division, where she became a leader for both marketing and branding of TV Globo in the international market. In 2006, she was invited by the Roberto Marinho Foundation to work in the area of Strategic Planning and Market Intelligence in the Institutional Development Division.