Name: Ragini Pasricha
Organisation: Population Services International
Role: Senior Manager - Communications
I have worked on communication for family planning, maternal health and HIV prevention for the past 10 years in India. I have developed communication strategies, designed communication tools, provided technical assistance to field-based programs and worked to improve the quality of communication activities. I have designed and delivered communications training, curriculum development, supportive supervision plans for primary health care providers as well as doctors in the public and private sector as well as field-based communication teams. I have worked on both mid media and IPC for consumers. I am familiar with using research and monitoring and segmentation data as well as reach/recall,frequency, intensity and impact data. I have conducted Focus Group Discussions, in-depth interviews, coded data and analysed it. Based on research findings, I have defined communication objectives that support behavioral objectives, developed key messages and concepts, pre-tested them, developed discussion guides. I have also documented communications initiatives on which I have worked and developed reports, presentations and conference posters. I am a member of the White Ribbon Alliance of India, which is an advocacy group for maternal health. I have worked on sexuality related issues believe that unless sexuality, gender and rights are integrated into health programing, impact will be limited by adopting biomedical solutions to the exclusion of the aforementioned.