The Communication Initiative Network Meeting - Washington DC - 10 March 2009 -






Tuesday 10 March 2009 - 2-30pm to 5pm




Room C

Pan American Health Organisation [PAHO]

525 Twenty-third Street, N.W Washington, D.C. 20037 United States of America

Tel: 202-974-3000

Fax: 202-974-3663

Contact: Paolo Lyra




There are 3 objectives for this meeting:


1. To learn more of the major communication and media for development trends and issues from the perspective of your agencies in order that we can better reflect, support and communicate your work and strategic thinking


2. To brief you about both The Communication Initiative strategies, challenges and next major activities


3. To receive your feedback and critique of three specific initiatives that we are considering as contributions to obtaining a higher profile and status for the communication and media for development community relative to funding and policy development processes. In summary these are:


a. A Common Declaration of Added Value for the Communication and Media Development Community Declaration - as a communication and media development community we are often asked what value we add - is there a common way to answer that question and advance the centrality of our work relative to the major international development priorities? See for example this draft at and post your comments and questions [see bottom of that page]



b. Develop and implement a common set of debate themes and issues relative to the achievement of poverty reduction and other priority development issues - if as a communication and media community we can commonly focus on some agreed themes and issues that we each pursue through our individual agency communication and media capacities then we will both tap our strongest capacities and make a significant common contribution re poverty and other major issues



c. Explore and develop an argument for the communication and media equivalent of the Global Fund (GFATM) or GAVI or other major common funding vehicles - is now the time for the communication and media development community to attempt to negotiate its own major funding platform?



You are invited to share your perspectives, experiences and ideas and to critique our planning ideas.


This consultation meeting is made possible through the generosity of our partner PAHO - thank you.



Please enter above any specific outcomes or insights you may be seeking from this meeting and if you wish please add any relevant information concerning your communication and media action and strategies - thank you