August 9, 2016
The Soul Beat

Soul Beat Africa

The Soul Beat 263 - Edutainment for Social Change in Africa
August 9 2016
From SOUL BEAT AFRICA - where communication and media are central to AFRICA's social and economic development
In this issue:

This issue of The Soul Beat focuses on entertainment-education (EE) and how it is being used in Africa to promote peace, health, financial inclusion, human rights, and gender equality. The newsletter contains programme experiences, evaluations, videos and webinars that offer insight into how EE is being used in radio and television programming, and in comics across Africa.


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  • 1. Pambazuko (The Dawn) Radio Drama - Democratic Republic of the Congo (DRC)
    Broadcasting from February 2016 to August 2017, Pambazuko (The Dawn) is a 156-episode radio drama designed to change health and human rights behaviours in eastern Congo. Produced by Population Media Center (PMC) in collaboration with local partners, the drama is being broadcast in Swahili on 14 community radio stations. Using EE approaches, the drama weaves together storylines to address issues such as gender equality, education, rape, family planning, vaccines, HIV/AIDS, and nutrition.
  • 2. Sawa Shabab (Together Youth) Radio Drama Series - South Sudan
    Sawa Shabab is a peacebuilding radio drama series broadcast by 30 local stations across all states of South Sudan. The radio drama follows the daily lives of four young South Sudanese as they face unique challenges while learning how to become peacebuilders in their communities. Produced locally by Free Voice South Sudan in collaboration with PeaceTech Lab and the United States Institute of Peace, the series promotes peace and stability by empowering youth to be confident, open-minded, and participatory citizens in an ethnically diverse society.
  • 3. Elembo Radio Drama - Democratic Republic of the Congo (DRC)
    Broadcasting from February 2015 to October 2016, Elembo is a 156-part serial radio drama that uses EE to address issues such as adolescent reproductive health, child and maternal health, refugees, and deforestation in the DRC. Produced by Population Media Center in collaboration with a local creative team, Elembo (meaning "Footprint") is broadcast twice a week on eleven community radio stations.
  • 4. Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) - Malawi
    Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a Music4Life initiative that engages local artists in promoting health through songs, dance, drama, quizzes, and health talks. Working alongside the Music4Life show is a reality radio programme, which encourages listeners to interact with the show using SMS (text messaging), social media, and music. The project is a partnership between the Ministry of Health and SSDI-Communication, a project managed by Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHUCCP).
  • 5. Can Radio Drama Improve Child Health and Nutrition in Somalia? - BBC Media Action Research Briefing [April 2015]
    by Shiri Landman and Angela Githitho Muriithi
    This brief discusses the evaluation findings of Tiraarka Qoyska (Pillars of the Family), a 75-episode weekly radio health programme produced by BBC Media Action and broadcast on BBC Somalia from 2011 to 2013. Through an interactive health magazine segment and a drama called Dareemo, Tiraarka Qoyska encouraged behaviour such as early and exclusive breastfeeding for six months, increasing complementary feeding for children after six months, and increasing intake of food and fluids when children have diarrhoea. The evaluation found that the combination of discussion and drama formats was successful as the different formats appealed to different audiences.
  • 6. Where Mothers and Children Are Inspired by Stories of Love and Tragedy: Ouro Negro (Black Gold) Celebrates First Successes for Its Long-Running Entertainment-Education Radio Drama in Mozambique [June 24 2016]
    By Massimiliano Sani, Luca Solimeo, Yolanda Teresa Nunes Correia, Brenda Campos, Bert Sonnenschein, Francesca De Maria, and Carina Schmid
    With its goal to protect the lives of children in Mozambique, Ouro Negro (Black Gold) is a national EE radio drama dealing with education, nutrition, hygiene and sanitation, HIV prevention, maternal and child health, and prevention of violence and child marriage. This report looks at the findings of an impact assessment and process evaluation which aimed to answer two overarching questions: "Was the programme effective?" and "What behaviour and social changes can be attributed to Ouro Negro?"
  • 7. "Be 100 Ragl" (Worth 100 Men) - An Arabic Radio Fiction Series on Women's Rights and Their Role in Society [February 2015]
    By Valentina Di Felice
    Be 100 Ragl (in English "Worth 100 Men") is a 30-episode Arabic language radio fiction series on women's empowerment produced by the Womanity Foundation and broadcast on 10 radio stations in 9 countries across the Arab world between March and September 2014. As this final project report illustrates, in partnership with several radio stations, Oxfam Novib and local partners, and with the support of social media, Be 100 Ragl reached millions of listeners across the region and engaged them in open conversations around the role and rights of women in Arab societies including fighting domestic violence, divorce, women's economic empowerment, education, gender equality in the family and in society. This report presents reflections, comments, findings, and feedback on whether and how well the fiction series encouraged a dialogue and also a change of attitudes towards gender equality.
  • 8. Can a Radio Series Change Attitudes and Norms on Violence Against Women? [April 2016]
    By Caroline Hodges
    In 2015, Oxfam Novib's impact measurement unit conducted an evaluation of the radio drama Be 100 Ragl in Tunisia. The evaluation sought to investigate whether active participation in listening groups and debates could successfully increase knowledge and change attitudes and perceptions of social norms with regards to women's empowerment and violence against women and girls (VAWG) in Tunisia.
  • 9. Shuga: Engaging Tanzanian Young People in HIV Prevention through Edutainment Radio - Final Report [October, 2015]
    By Alison Jenkins, Alice Ijumba, Hamza Vedasto, George Magessa, Gloria Macha, and Hanna Woldemeskel
    Shuga, an evidence-based and participatory behaviour change communication (BBC) edutainment radio drama, is designed to increase demand for HIV testing and counselling (HTC) and condom use among sexually active youth aged 15-24 years. This report focuses on the 12-episode drama series as it was aired on 10 community radio stations and Clouds FM (the national commercial radio station) in Tanzania from June-December 2014.

  • 10. From Access to Inclusion: Educating Clients [2013]
    This report by Women's World Banking addresses the use of two strategies - mass media campaigns and one-to-one outreach by financial institutions - to provide financial education to low-income women in order to promote increased usage of financial products. The report includes case studies of three different communication projects using the entertainment-education strategy in the form of televised soap operas for financial literacy. One of the programmes highlighted is Makutano Junction. a weekly television drama set in a Kenyan village.
  • 11. C'est La Vie Television Programme - Ivory Coast
    C'est La Vie (Season 1) is a 26-episode telenovela that uses entertainment education to promote awareness and dialogue around issues such as maternal and child health, family planning, gender-based violence, and reproductive health and rights in French West Africa. Co-produced by Réseau Africain de l'Education pour la Santé (RAES) and Keewu Production, the 26-minute episodes are being broadcast on TV5 MONDE Afrique, A+(Canal Overseas), and the Canal France International (CFI) network of 30 African national TV stations.
  • 12. Entertainment-Education Inspirations
    Produced by the Health Communication Capacity Collaborative (HC3), this video is a compilation of 30 years of EE programming designed to positively impact health and well-being. The video highlights edutainment initiatives from the past and present that use soap operas, drama, puppetry, cartoons, and music to address issues such as vasectomy, child spacing, sexual violence, HIV/AIDS prevention, sanitation, and childhood nutrition.
  • 13. Health Communication Capacity Collaborative (HC3) Innovation Webinars
    HC3's Innovation Webinar series is designed to spotlight a broad range of health communication innovations. The series includes webinars on Transmedia (or multi platform) Storytelling; Entertainment-Education, Social Drama and Health Communication; and Gaming.
  • 14. Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa [2016]
    This book is a collection of essays from some of the leading scholars in EE, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of applications and strategies for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS.

  • 15. Comics Uniting Nations [2015]
    By Sharad Devarajan, Ashwin Pande, Sean Southey, Natabara Rollosson, Josh Elder, Maria Snyder, and Simon Snyder
    Comics Uniting Nations is a partnership of the United Nations Children's Fund (UNICEF), PCI Media Impact, and Reading with Pictures which seeks to communicate information about the Sustainable Development Goals (SDGS) using comics. The partnership has created a comic series that "leverages the universal visual language and transformative power of comics to educate people in every corner of the globe about the Sustainable Development Goals (SDGs) and empower them to create positive and lasting change in their own communities and worldwide."
  • 16. Sogi's Story - Comic Book and Video [2014]
    SOGI's Story is an educational comic on human rights, sexual orientation, and gender identity. The aim of this resource is to tackle discrimination and violence against lesbian, gay, bisexual, trans and intersex (LGBTI) persons in its various forms by addressing misinformation, dispelling harmful myths and stigmas, and providing possible options for resolution and remedy.
  • 17. Spread the Message, Not the Virus - Graphic Story [2014]
    This series of graphic stories covers various aspects of prevention and treatment of Ebola in Liberia. Published by International Organization for Migration (IOM) Liberia, the social mobilisation tool was used by IOM and their partners and was developed with the guidance of the Ministry of Health and Social Welfare, World Health Organization (WHO), and UNICEF.


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