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Family Planning - Egypt

Region

Global, Africa

Programme Summary

A mass multimedia programme in Egypt which targeted young married women on family planning issues. Objectives were to increase family planning and its acceptability. Process focused on religious basis, increasing communication between spouses, promoting male responsibility, reducing early marriage, and providing accurate information about contraceptives.

Communication Strategies

17 x 50 minute episodes of a television drama, innovative "wedding of the month" contest where couple received money if they could correctly answer family planning questions, 41 television spots, average of 21 program inserts per quarter on the main channel, repeats on regional channels, Egyptian music videos, short video dramas, 26 radio soap operas (~30 episodes each), 42 radio plays and dramas, over 114 radio program inserts.

Development Issues

Family planning, gender equality

Key Points

Television was viewed as a unique method in Egypt for mass communication, as many factors influenced the project. These factors included full religious and political support and an initiative for innovative programmes. Dramatic and humorous television programmes were used to entertain and the educate.

Partners

State Information Service/Information, Education and Communication Centre (SIS/IEC Centre), The Johns Hopkins University/Population Communication Services, The Agency for Educational Development, Egyptian State Television.The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 41-43.

Contact

Ron Hess
Chief of Party
Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs/Health Communication Partnership Egypt Field Office
Ministry of Health and Population
No. 28, Road 265
New Maadi, Cairo
EGYPT
Tel./Fax: 202-519-2547


Placed on the Communication Initiative site July 16 2001
Last Updated November 06 2001

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