Brand strategist, erstwhile Architect, aspiring Writer, hypothetical Design Terrorist

Strongly focused on consumer and FMCG brands, I work to marry business strategy and consumer insights, and apply design thinking to develop powerful creative, communications, and brand strategies.

I have extensive experience working closely with clients and design teams, to ensure brand strategy executions are in line with the brand principles and objectives.

I am currently working as an LGT Impact Fellow with Educate Girls, India.