I am a communication person, that has had a wide spectrum of work, since working almost 10 years in advertising agencies, brand activation and communications officer for a Community Health Worker, for more than 4 years.
I started paying attention to the approach of communication towards changing behaviors, when I went and did my Masters in Relationship Marketing and Communication. Here I started understanding the shift that the world was entering in understanding people’s needs in particular, but in adapting a model that could impact people that had the same interests, beliefs. Understand relations in order to change behaviors.
That's why I have great interest in Social behavior change communication.