Launched in late 2011, CorrupciÓN en OFF is a pilot online-television show designed to attract young Colombians to understand the fight against corruption as an urgent need for development, as well as train them in the use of concrete tools for fighting corruption. The project is led by Corporación Ocasa, in collaboration with British Council, Global Youth Anticorruption Network, and the World Bank Institute.

Estrategias de Comunicación: 

The online television series was produced to encourage young people in Colombia to be more aware of and involved in anti-corruption efforts. Each of the six programmes centres around one main topic and comprises the following basic sections:

  • Pulse to Pulse: This component includes short interviews with young people and others on the street, who, in simple statements, answer questions that will be discussed during the programme. These responses allow Corporación Ocasa to measure the set of knowledge that people have on the general topic to be discussed.
  • Let the experts speak: For each programme, an expert is interviewed who can offer details and insight on the theme of the show.
  • Fight ICT [information and communication technology]: Understanding that the internet is critical to the youth of this generation, in each programme, tools, portals, and other elements from new technologies are discussed that can help young people better understand, or practice, the topic being discussed.
  • Heroes and victims: Organisers believe that it is important to show young people that corruption costs lives, so some programmes tell the story of real victims of corruption. In others, they show the life stories of young people who, despite their circumstances, fight against corruption in their communities.
  • Top anti-corruption: This section features recommended videos, movies, books, songs, events, etc. so that young people can deepen their understanding of the issues treated in each programme.

Over a six-month period, the following pilot programmes were produced:

  • Introduction and presentation of the series.
  • Corruption: what it is and how does it affects us.
  • Access to information.
  • Planning for development.
  • Citizen audit activities.
  • Youth as changemakers.

Click here to watch the videos on YouTube.

Tema: 

Governance, Corruption, Youth

Puntos clave: 

Corporación Ocasa's mission is to empower young Colombians so that they can participate in the building of a quality democracy that effectively answers citizen demands, and where political relations and decision-making processes is transparent and respects the rule of law. Ocasa engages in awareness-raising activities and in training that applies real and practical action to fighting corruption. Ocasa works with youth organisations in alliance with other civil society organisations (CSOs) at the national and international levels. Ocasa follows three strategic lines: i) awareness-raising on the role of young Colombians in building a democracy, ii) strengthening of democratic values, and iii) promoting citizen participation through concrete tools.

 

According to Corporación Ocasa, Transparency International's Corruption Perception Index 2010 ranked Colombia 78 among 178. Besides perception, the anti-corruption Office of the Executive Branch estimates that Colombia loses each year between US$ 1.2 and 1.5 billion on corruption, resources that could be spent in providing basic education for more than 3 million Colombian children. Furthermore, the situation for young people is alarming: According to organisers, 80% of youth in Latin America consider they should mistrust everybody and, even if 58% prefers democracy to another type of government, 42% don't care about the type of regime or would approve an authoritarian regime under specific circumstances. Young people in Colombia are extremely vulnerable, and corruption is one of the main causes of this vulnerability. But, also, young people can be a force for a change - they just need to be sensitised, trained, and empowered.

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Socio de texto: 

Corporación Ocasa, British Council, Global Youth Anticorruption Network, and the World Bank Institute.

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