Development professional having 18 years of experience in transforming insights into action. In last 14 years, has successfully spearheaded social and market research insights functions in both research agency and client-side organizations. Worked in BFSI, healthcare, social communication, housing and management training. Extensively used quantitative, qualitative and participative research methodologies. Earlier, managed implementation of rural development projects. Educational qualification is MBA (IRMA), B.E. (Civil).