Break the Chain

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Officially launched on December 1 2009, Break the Chain is a national social and behaviour change communications (SBCC) campaign that addresses one of the key drivers of the HIV epidemic in Namibia, the practice of multiple and concurrent sexual partnerships (MCP). The ultimate goal of the initiative, which is being implemented by a wide range of civil society and Government of Namibia (GRN) partners, is to contribute to the reduction of HIV transmission in the country.

Communication Strategies: 

This campaign is multi-level and multi-channel. The tone is meant to come from a public health perspective, with no moral judgment about MCP, and to provide options rather than prescriptions. The messaging is intended to be concise and unambiguous, cutting across age, income, and ethnic group boundaries. The SBCC strategy that guides the campaign outlines a two-step approach: First: to 1) introduce concepts of MCP and sexual networks in order to raise risk awareness among those actively or passively (through an unfaithful partner) connected to a network; and 2) introduce risk reduction strategies (partner reduction, condom use). Second: to 1) address the more complex factors driving MCP and build skills necessary to implement risk reduction strategies (cultural issues, communication skills, ending of harmful relationships...); and 2) reduce social acceptability of MCP.


In both phases of the campaign, interpersonal communication (IPC) and mass media activities characterise the strategy - reinforcing each other. With regard to the former (IPC), the campaign has a presence at activities such as taxi ranks during holiday periods and events where the intended audience might be drawn. Also, new IPC materials have been designed for use by civil society and other partners in communities and workplaces to create discussion around MCP and its related topics, including transactional sex, cross-generational sex, and couples communication. All campaign materials were developed with the involvement of the Break the Chain thematic working group (TWG) and harmonised to be in line with the national SBCC strategy and its key messages and intended audiences. New IPC materials include:

  • MCP Picture Code Flip Chart [PDF]: a flipchart developed for Namibia that features photographs of "everyday situations", a set of questions on the back of each picture to stimulate discussion, specific messaging on transactional and intergenerational sex, and strategies for better relationships;
  • MCP Campaign Fact Sheet [PDF]: a 2-sided sheet of HIV prevention and transmission facts on MCP and the Break the Chain campaign (in PDF format) with diagrams and images of campaign materials and objectives of the campaign.
  • MCP flannelgram kit: a set of Namibianised drawings of people, a flannel board, and a facilitation guide to be used with 15-20 participants that explains sexual networks and how to step off such networks in a participatory manner; and
  • "3 1/2 Lives of Philip Wetu": an interactive movie, the viewers of which can discuss and decide on the decisions of the main character - and, thus, determine the course of the narrative.

The TWG has conducted widespread training of civil society and public sector implementing partners on MCP as a driver, on the MCP campaign, and on the use of the new MCP IPC materials. The new MCP materials have been reproduced and distributed to trained partners. Organisers hope to expand involvement further to additional civil society and all key line ministries working in the prevention of HIV throughout the country.

With regard to the latter component (mass media), messaging has included: television spots, radio spots and dramas, billboards, posters, full-page newspaper articles, and flyers.


To further reach out to young people in and out of school settings, local Namibian artists recorded a Break the Chain campaign anthem, a text messaging (SMS) line was set up, radio talks were held with disk jockeys (DJs) on popular stations, and a year planner calendar was distributed to Namibia College of Open Learning (NAMCOL) students. School competitions and designing of a board game on MCP have also been initiated. (For additional details about the specifics on the young people’s messaging, contact Rushnan Murtaza at the address below.)


Advocacy and social mobilisation work is also part of Break the Chain. Consultations with traditional authorities in key regions took place before launch of the campaign. Consultation with regional offices of GRN and with PLWH groups continues.


For more information about Break the Chain, visit C-Hub.

Development Issues: 


Key Points: 

According to the regional MCP Task Force draft document "Technical Guidance on Addressing Multiple and Concurrent Partnerships within HIV Prevention in Southern Africa" (February, 2009), concurrent partnerships can broadly be described as relationships where an individual has two or more sexual relationships that overlap in time. It has been shown that having long-term concurrent sexual partners increases HIV transmission compared to sequential or serial partnerships because of the increased viral load in acute infection that facilitates transmission, and also because new infections can spread more rapidly through the sexual network when its members are concurrently connected.


Campaign organisers describe high tolerance of MCP in Namibian society (it is a norm), especially among cohabiting couples. They point to "experimenting" and sexual thrill-seeking and inter-generational sex as being at the core of most MCP among younger audiences. There is also some cultural practice of MCP, and a lack of relationship skills to make main relationships mutually satisfying.


The campaign was named first runner-up in the category "Multi-Channel Communication Strategy" for excellence in HIV and AIDS communication by the African Network for Strategic Communication in Health and Development (AfriComNet) in Johannesburg, South Africa, in August 2010. In a series of focus group discussions (FGDs) conducted three months into the campaign across Namibia, respondents describe the campaign as "new" and "different". They also say that it made them re-evaluate their personal risk of HIV. The MCP TWG is currently in the process of developing a more formal first-phase evaluation to determine what impact has been made on knowledge so far.

Partner Text: 

Break the Chain was developed by the Ministry of Information and Communication Technology's Take Control partnership and supported by the United States (US) President's Emergency Plan for AIDS Relief/United States Agency for International Development (USAID) through NawaLife Trust, C-Change, IntraHealth, and the Global Fund against AIDS, Malaria and TB through the National Social Marketing Programme Namibia (NaSoMa), the United Nations Children's Fund (UNICEF), the Joint United Nations Programme on HIV/AIDS (UNAIDS), Desert Soul, and the German Development Service (DED)/GTZ (Deutsche Gesellschaft für technische Zusammenarbeit). This group forms the national MCP technical working group within the National Prevention Technical Advisory Committee of the Ministry of Health and Social Services/Directorate for Special Programs, which is the Secretariat to the National AIDS Executive Committee.

Partners implementing HIV prevention programmes that are participating in the campaign include: Chamber of Mines, Namibian Association of Community Based Natural Resource Management (CBNRM) Support Organisations (NACSO), Sam Nujoma Multipurpose Center, Walvis Bay Multi Purpose Centre Trust (WBMPC Trust), Catholic Aids Action (CAA), Caprivi Hope for Life (CHFL), Development Aid from People to People (DAPP), Church Alliance for Orphans (CAFO), Lifeline-Childline (LL/CL), NawaLife Trust (NLT), Intrahealth, and Society for Family Health (SFH).

See video

Emails from Elizabeth Burleigh to The Communication Initiative on September 16 2010 and September 27 2010; emails from Bastian Schwarz to The Communication Initiative on September 17 2010 and September 25 2010; emails from Rushnan Murtazaand and from Sandra Kalscheur to The Communication Initiative on September 29 2010, respectively, and Break the Chain blog, accessed on September 24 2010.

OneLove Campaign - Namibia

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The OneLove campaign in Namibia, implemented by Desert Soul Health and Development Communication, seeks to prevent HIV infection by encouraging the reduction of sexual partners amongst the general population, with a particular focus on vulnerable groups such as young women, youth, and mobile populations. The campaign has been actively implemented since September 2009 but was officially launched in April 2010 with the release of a booklet and a locally produced short film.

Communication Strategies: 

The mass media for the OneLove campaign include a range of activities. Besides film and print, campaign tools include a radio drama, billboards, public service announcements (PSAs), and media advocacy.

Specifically, Desert Soul produced a radio drama of 35 episodes in Otjiherero, one of the local languages. This drama was broadcast on the Otjiherero radio station of the Namibia Broadcasting Corporation between September 2009 and January 2010. The drama, titled "Tjitjikutuara kepembe kotjii", deals with the complex issues of having more than one sexual partner at the same time and the HIV risk posed by this behaviour. It touches on some of the reasons why people engage in multiple concurrent partnerships, the gender dynamics involved in such relationships, risk reduction strategies such as condom use, and couple testing. The ultimate aim of the drama is prevent HIV infections by creating awareness about the benefits of reducing one's sexual partners and by promoting consistent condom use. The story is set in urban Namibia, and tells the tale of a married man, Mr. Kamaizemi, who works in the city but has a wife in the village looking after the cattle and managing a tailor shop for traditional gowns. Mr. Kamaizemi has a number of sexual partners, one of whom is a female cousin whom he is allowed to date because of the cultural acceptance of such relationships. He does not shy away from promoting this behaviour to his tenant (Kavii) who has a great relationship with his girlfriend (Noko). Various characters are involved in creating awareness about the risks associated with having multiple concurrent partners and the importance of women encouraging condom use with their partners in order to prevent the spread of HIV and to protect themselves.

One stand-alone episode of 24 minutes deals with intergenerational sex and open communication between parents and their children. It forms part of the regional series titled Love: Stories in a Time of HIV. This series airs on Namibia Broadcasting Corporation every Monday at 17h30 with a repeat of the week's episode on Sundays at 09h30.

Desert Soul also produced a printed booklet, "Life And Love With One Partner", which deals with relationships and multiple and concurrent partnerships. The booklet was translated into Oshiwambo and Afrikaans, and 300,000 copies were distributed throughout the country between March and May 2010. The booklets are being distributed in clinics, hospitals, New Start Centres, British Petrol (BP) service stations, and branches of the Namibia Red Cross Society.

OneLove Namibia also produced a 24-minute film called "Against the Odds" that deals with intergenerational sex and open communication between parents and their children. The story is set in Windhoek's Khomasdal township, where the main character, Granny Mouton, survives by barbequing meat on the streets. It is a dream come true when the owner of a successful car wash offers her a place to cook for his customers. As the story unfolds, it turns out that his real motive is to pursue her beautiful and innocent granddaughter, Jenny. The film forms part of the "Love Stories in a Time of HIV and AIDS" series, a collection of 10 films from 10 southern Africa countries under the OneLove Campaign. The series started broadcasting on national television in Namibia in April 2010. Click here to watch a short trailer of "Against the Odds".

Marketing for the OneLove mass media included radio and TV promos, as well as strip adverts for both the booklet and the television series, which were placed in three prominent daily newspapers between March and April 2010. A billboard for advertising the Otjiherero radio drama was placed in two regions - Omaheke and Kunene - between September 2009 and January 2010.

Other activities under the OneLove banner included the broadcast of the "Meet Joe" animated PSA in all branches of First National Bank between October 2009 and March 2010. A locally produced PSA was broadcast on the FNB internal screens, with the aim to market the "Love Stories in a Time of HIV and AIDS" - being broadcast on television by the Namibia Broadcasting Corporation.

As part of its advocacy activities, Desert Soul hosted a one-day journalist training workshop in April 2010 to sensitise journalists, editors, and producers on how to report about MCP in the media.

Development Issues: 


Key Points: 

Desert Soul is a multimedia, community-driven communication project that focuses on health issues such as HIV/AIDS, tuberculosis, malaria, gender-based violence, and alcohol and substance abuse. The organisation aims to achieve social and behavioural change through use of media such as television, radio, and print materials, in line with the mandate to improve the lives of Namibia's most vulnerable people. The overall objective is to promote social behaviour change through discussions sparked by the topics addressed in mass media, thus mobilising communities to develop positive societal norms and practices for better health.

Partner Text: 

The Joint United Nations Programme on HIV/AIDS (UNAIDS), United Nations Population Fund (UNFPA), Nawalife, Catholic AIDS Action, Nasoma, Development Aid from People to People in Namibia (DAPP).


Email from Finelda Khuruses to Soul Beat Africa on May 25 2010.

Zero Tolerance for Corruption Campaign

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The Zero Tolerance for Corruption Campaign (ZTFCC), which commenced in 2005 in Namibia, intends to build a strategic public-private coalition of public and private actors to combat corruption and prom

Communication Strategies: 

The Zero Tolerance for Corruption Campaign works to reinforce Namibian efforts to address what organisers identified as a growing trend of corruption in Namibia and to maintain the currently still favourable reputation Namibia enjoys within the region and internationally with regard to transparency and integrity. The programme has 3 specific objectives: enhancing public access to comprehensive, accurate, relevant, and current information on corruption through surveys, opinion polls, and media campaigns; strengthening the capacity of institutions, organisations, and networks that address corruption-related issues; and stimulating overall capacity and willingness of all Namibians to participate in government and civil society structures to ensure transparent governance.

Between January 2007 and May 2010, the following interventions have been conducted to serve the objectives of the programme:

  • Technical assistance was given to local authorities to support the implementation of the integrity system on the local authority level. This involved workshops on ethics and integrity.

Anti-corruption workshops for non-governmental organisations (NGOs), civil society organisations (CSOs), faith-based organisations (FBOs), and schoolchildren were conducted across Namibia to raise awareness about corruption-related issues and to shape people's attitudes around corruption. The workshops also aimed to inform people about their rights and the laws protecting these rights. Examples include:
  • The campaign conducted workshops with representatives of FBOs, as pastors often work as confidants and spiritual caregivers to the members of their congregations. As they have a regular audience and moral authority, they are considered to be ideal multiplicators (they pass on knowledge to their parents and friends) for integrity-related issues. The campaign found that there were also problems of poverty and corruption among pastors themselves, in particular among economically poor rural congregations. These problems were also addressed during the anti-corruption workshops.
  • Anti-corruption workshops were held for schoolchildren, as youth are considered the leaders of tomorrow and function as multiplicators.
  • Workshops were conducted in indigenous languages with communities in remote rural regions. Cooperation with traditional and local authorities was meant to ensure local ownership of the interventions.
  • In total, over 238 interactive civic education workshops were conducted with communities throughout Namibia between 2007, and 2010 and more than 10,000 people were reached.
Investigative journalism workshops were held for media representatives and media students. These workshops aimed to enhance public access to comprehensive, accurate, relevant, and up-to-date information on corruption and to stimulate the overall capacity and willingness of all Namibians to become involved as citizens by participating with collaborative structures, together with government and other civil society institutions, to ensure transparent governance at all levels characterised by a superior level of integrity. A media survey on "Actual Instances of Corruption as Reported in the Namibian Print Media" was also conducted and was designed to identify trends in the occurrence of corruption and in the print media's reporting on actual cases. As part of social marketing initiatives of the campaign, printed educational materials were distributed, radio programmes on corruption were broadcast on all language channels of the national broadcaster (NBC), and regular anti-corruption advertisements were placed in daily newspapers on a regular basis.
Development Issues: 

Democracy and Governance, Corruption

Key Points: 

In accordance with the tenets of transparency and in order to ascertain the effectiveness of the programme in its entirety, continuous monitoring is undertaken at each component level, and intervention is undertaken, as appropriate, to ensure that implementation reactions and reception is as predicted.

Partner Text: 

Namibia Institute for Democracy (NID), the Anti-Corruption Commission, the Office of the Prime Minister, and other public and private institutions and civic organisations.


Namibian Institute for Democracy website on May 18 2010 and January 31 2011.

Love - Stories in a Time of HIV/AIDS

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"Love - Stories in a Time of HIV/AIDS" is a series of 10 half-hour films produced for television in 10 countries in Southern Africa, exploring the many facets of love in the context of HIV/AIDS. Launched in 2009, the series is part of the OneLove regional campaign, which aims to educate and create awareness on the effects of multiple concurrent partnerships, as well as to encourage youth to take responsibility for their lives and their actions.

Communication Strategies: 

The 10 films comprising the series are designed to tell stories that cross borders, entertain and move people, challenge deeply held beliefs, and get people to pause and think. According to organisers, each film carries a strong educational message and is rooted in in-depth research. The series is a culmination of a capacity-building programme that was initiated by Soul City Institute: Health and Development Communication, which involved 120 people (writers, producers, technical crew, and directors from 10 countries) being trained and mentored in the development and production of effective and entertaining drama.

The series, which is designed for youth and adults, was developed in different local languages with English sub-titles. The series is also being dubbed into Portuguese.

The 10 films are:

  • "After the Honeymoon" - Malawi (Pakachere): In this romantic comedy, a newlywed couple returns from their honeymoon, which was not a success. Tinyade wants to talk about it, but it makes her husband, Limbikani, very uncomfortable. So he talks to his old friend Kenson instead, who gives him really bad advice on how to prove he is a real man again.
  • "Against the Odds" - Namibia (Desert Soul): Set in Windhoek's Khomasdal township, this story revolves around Granny Mouton, who survives by barbequing meat on the streets. It is a dream come true when the owner of a successful car wash offers her a place to cook for his customers. But things take a nasty turn when it appears that his real motive is to pursue her beautiful and innocent granddaughter, Jenny.
  • "Big House, Small House" - Zimbabwe (Action): When Shingi's husband Simba tells her he is taking a second wife, she is devastated. Simba tells her it is tradition and that he still loves her. However, Shingi won't accept his explanation and decides to find out the truth about his new bride.
  • "Chaguo - The Choice" - Tanzania (Femina HIP): Amani and Faraja are in love, and they have just moved in together. One night, Amani stays out all night drinking in a bar with his friends and ends up having unprotected sex. The story follows Amani's struggle to deal with the consequences as he considers his relationship and the safety of Faraja.
  • "Traídos Pela Traição - Betrayed" - Mozambique (N'weti Comunicação para Saúde): Andre and Teyasse are in love but both have secrets. One day they decide to break with tradition and start afresh by being honest with each other. But, as the truth unravels, they find out that it is not so easy to come clean.
  • "Umtshato - The Wedding" - South Africa (Soul City): Set in a village in the Eastern Cape, this film tells the story of Nomandla, who is in the final stages of her traditional Xhosa wedding to Makhosi. Nomandla has loved Makhosi for many years. On her special day, she discovers a terrible truth, which her mother is determined to hide.
  • "Monna oa Motsamai - The Travelling Man" - Lesotho (Phela Health and Development Communications): Motsami Raliselo leads a double life. He often leaves his wife and children to travel for work to Lesotho, where he also has another sexual partner. The film deals with Motsami Raliselo's reaction when he finds out that he is HIV-positive.
  • "When The Music Stops" - Zambia (Kwatu): On the surface, Jeremiah and Monalisa are a happily married couple. He is a deacon in the church, and she sings in the church choir. But underneath it all, they are trapped in an unhappy marriage. Monalisa longs for love and affection and is about to risk everything to have it. When her teenage daughter discovers the truth, Monalisa is forced to make a choice.
  • "Second Chances" - Botswana (Choose Life): Lerato, a young girl from an economically poor community in Botswana, leaves home to go to university in Gaborone. She is bright and full of hope and the first girl from her village to make it to university. Lerato will do whatever it takes to fit in and be admired and gets involved with an older man who has money and resources. She then falls in love with Monamodi, a young and passionate artist, and finds out that past actions cannot easily be undone.
  • "Bloodlines" - Swaziland (Lusweti): Forty-year-old business man Qhawe Hlanze has always taken care of his beloved wife and family. However, he believes that what he does outside his marriage is not only his business but his right. One fateful day, his son is seriously injured in an accident, and he needs to face the consequences of his infidelity.

The films began being broadcast on national television in all 10 countries across the region in March 2010.

Click here to watch clips of the films.

Development Issues: 


Key Points: 

According to the organisers, "Love - Stories in a time of HIV & AIDS" builds on the success of the "Untold" television series, which - according to research - was well received and had impact. The "Untold" series also earned international recognition and was shown at film festivals in both Europe and the United States.

Partner Text: 

Phela - Health and Development Communications, Pakachere Institute of Health and Development Communication, Nweti, Desert Soul Health and Development Communication, The Soul City Institute for Health & Development Communication, Lusweti Institute of Health & Development, Femina HIP, Zambia Centre for Communication Programmes, and Action Magazine.


Untold: Stories in a Time of HIV & AIDS - Audience Reception and Capacity Building Report

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Mandi Chikombero
Publication Date
November 1, 2009

This 24-page report, published by the Soul City Institute for Health and Development Communication, presents a summary of an audience reception study conducted to assess the impact of a series of HIV/AIDS education films entitled "Untold: Stories in a Time of HIV & AIDS." The report also provides an overview of the capacity building programme which was part of the series production. According to the report, the series moved and entertained audiences, created dialogue and debate, and got people thinking about the choices they face in relation to HIV and AIDS.


Onelove Southern Africa website on February 22 2010.

Glass Ceilings: Women and Men in Southern African Media

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Colleen Lowe Morna (ed.)
Pat Made (ed.)
Publication Date
August 1, 2009

Gender Links

This 15-page document is an executive summary of an audit of women and men in Southern African media houses.


Gender Links website on January 11 2010.

Networking Proves Vital Strategy to Improving Women's Health Care: Relationships between Parliamentarians and HIV-positive Women Fosters Change

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Publication Date
September 1, 2007

Parliamentarians for Women's Health

This eight-page report details the outcomes of the Parliamentarians for Women's Health project, which was spearheaded by the International Centre for Research on Women (ICRW) in Botswana, Kenya, Namibia, and Tanzania. The project sought to form networks between HIV-positive women, their communities, and members of parliament (MPs).


ICRW website on September 28 2009.

Living in a Finite Environment (LIFE)

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Initiated in 1993, Living in a Finite Environment (LIFE) is a programme launched by World Wildlife Fund (WWF) through an agreement with the United States Agency for International Development (USAID) that works to fight underdevelopment, segregation, economic disparities, and overexploited resources in Namibia. LIFE seeks to improve the quality of life for rural Namibians by assisting communities to acquire increased benefits in an equitable manner by gaining control over and sustainably managing their natural resources.

Communication Strategies: 

The LIFE Project works largely through host country organisations (NGOs and government) to support the National Community Based Natural Resource Management (CBNRM) Programme. As of this writing, this project is in its third phase. Key elements of community-based NRM which are being supported by the project include:

  • empowerment of local residents as natural resource managers and recognised, equitable decision-makers;
  • strengthening of community-based organisations as mechanisms for participation, stewardship, and resource management;
  • generation of benefits linked to sustainable management of the resources, including income and employment;
  • applied research in the social and biological fields to develop appropriate and relevant NRM strategies for programme monitoring and for monitoring the natural resource base;
  • extension and training to increase local environmental awareness and resource management skills; and
  • support and information for decision-makers, including policy research and dialogue.
Development Issues: 

Environment, Natural Resource Management

Key Points: 

According to the organisers, in the 1970s and 1980s, white commercial farmers in Namibia were making a lot of money from tourists and hunters by running private land "conservancies". After independence, Namibia's majority black population pushed the government to pass a law in 1996 allowing for similar, but publicly managed, conservancies run by local communities. Now, wildlife is seen as a community resource to be protected and managed for the benefit of conservancy members. Any money made by the conservancy's activities, such as guide services, tourist facilities, and hunting, is distributed by the conservancy's members at an annual meeting or invested into community development projects.

Partner Text: 

Namibia Nature Foundation, Cooperative League of the United States of America, and International Resources Group, Inc.


WWF website on September 1 2009 and June 30 2010. Image: © WWF-Canon / Jan Vertefeuille / Joanna Benn

Agricultural Employers Association (AEA) HIV/AIDS Awareness Theatre

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From February 2009 to early 2010, the industrial theatre group Quiet Storm worked to raise awareness about HIV/AIDS through drama among farm workers, employers, and rural communities in Namibia.

Communication Strategies: 

Quiet Storm travelled to various farms and small towns across Namibia to perform the HIV/AIDS awareness play. Most of the performances coincided with information days for farm employees, during which various speakers conveyed farming information. The AEA management also urged employers on farms close to where the performances were taking place to give their employees the opportunity to attend these performances. The content of the performance covered safety in the work place, the importance of getting tested and knowing one's status, and how to live a healthy, positive life with HIV. In May 2009, the theatre group concluded their second roadshow in the southern part of Namibia.

According to the organisers, the theatre strategy was developed following the establishment of AEA's HIV/AIDS policy in 2005, which commits the Association and its members to participate in projects and programmes to help to curb the spread of HIV/AIDS. According to AEA, the Association's goal is to provide information to farmers and other employees who do not have access to HIV/AIDS information because they are far removed from the majority of the population. PharmAccess conducted a survey among AEA members in 2007 to examine the accessibility of health care and HIV/AIDS awareness, and the play is a response to the findings in the survey.

January 2010 update: A DVD of the HIV/AIDS awareness play, "lig deur die kraak", was produced and launched in June 2009. Organisers state that the DVD and its story line were so popular that a radio production (in 4 local languages) was also produced. The first broadcast took place in December 2009 on various NBC radio stations; the re-broadcasts are scheduled to take place in February 2010.

The industrial theatre performed for the last time in the first quarter of 2010. However, the DVD, "lig deur die kraak", is being distributed by the Agricultural Employers Association to their members as well as other interested parties to make sure that the message continues to be spread as wide as possible.

Development Issues: 


Key Points: 

PharmAccess Foundation (PharmAccess) is a Dutch not-for-profit organisation dedicated to strengthening health systems in sub-Saharan Africa. As part of its work, PharmAccess supports HIV/AIDS workplace programmes, providing prevention and confidential HIV/AIDS treatment for employees and dependents.

Partner Text: 

PharmAccess, Namibia Agricultural Union (NAU), and Quiet Storm. HIVOS, a Dutch humanitarian organisation, funds all the PharmAccess Commercial Farmers projects in Namibia (including the DVD and radio productions). Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) and German Development Service (DED) also came on board with technical and financial assistance for the production of the DVD and the radio productions.


New Era website and Kaiser Network website on May 26 2009; PharmAccess website, January 22 2010; and emails from Rina Hough to The Communication Initiative on January 26 2010 and January 27 2010 and to Soul Beat Africa on August 2 2010.

Star School Project

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The aim of the Star School Project is to build high school students' inner strength, encourage them to believe in their dreams for the future, and support them to live an AIDS-free life.

Communication Strategies: 

The Star School Project uses learner workshops (LW) to motivate learners to become mentally strong and make good decisions throughout their lives. The programme is designed to inspire students to dream and have hope for the future, as well as strengthen their self-confidence and self-image. The programme also intends to give students the skills and knowledge to:

  • understand the consequences of unsafe sex;
  • create behavioural patterns in which each individual takes full responsibility not to have unsafe sex; and
  • create a new positive identity under the theme: AIDS-free - that's me.

Over a three-year period, the Star School programme holds six workshops for students with the main purpose of creating motivation and inspiration that will lead to healthy decisions and a healthy life in school, at home, and for the future. The workshops have the following themes:

  • First year: LW1 - Dreams can be fulfilled
  • First year: LW2 - The power of thoughts
  • Second year: LW3 - Journey to success
  • Second year: LW4 - The power of knowledge (of HIV and AIDS)
  • Third year: LW5 - Journey to self
  • Third year: LW6 - Shine on!

In addition to these workshops, Star School activities are incorporated into learners' regular school routine on a daily, weekly, or monthly basis, depending on the activity. They can be divided into different areas such as:

  • formal procedures;
  • education;
  • pleasure;
  • prevention programme;
  • development talks; and
  • other activities
Development Issues: 

HIV/AIDS, Youth, Education

Key Points: 

The Star School Project in South Africa is registered under the Jobs AIDS Conservation (JAC) Initiative Star School Project funded by the Thanda Foundation. It was one of the first programmes implemented by the JAC Initiative. The project, which was piloted in Kwa-Zulu Natal, South Africa, has since expanded to Namibia, and will soon be launched in Durban through a partnership with Volvo of Sweden.

Partner Text: 

Thanda Foundation, Jobs AIDS Conservation (JAC) Initiative.


Star School website August 1 2008 and December 3 2009.

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