Most Recent from the Network

Visual Media Officer - Pact - Washington, D.C., United States

Pact Overview

At the heart of Pact is the promise of a better tomorrow. The promise of a healthy life. Of a decent livelihood. Of sustainable natural resources that benefit communities. Now more than ever in its 42-year...

Sr. Technical Manager, Orphans and Vulnerable Children (OVC) - Pact - Washing

Pact exists to help create a world where those who are poor and marginalized exercise their voice, build their own solutions, and take ownership of their future. The Program Advancement contributes to this purpose by:

• Working...

Capacity Development Senior Officer - Pact - Monrovia, Liberia


At the heart of Pact is the promise of a better tomorrow. The promise of a healthy life. Of a decent livelihood. Of sustainable natural resources that benefit...

MHPSS Coordinator - International Medical Corps - Syria

Essential Job Duties/Scope of Work:

Country Director - International Medical Corps - Syria

Essential Job Duties/Scope of Work:

Director, Nutrition (Advocacy) - The Children's Investment Fund Foundation (CIFF

Advocacy is a key part of realising our ambitions. Reporting to the Executive Director, Nutrition and part of the Nutrition senior management team, this is a pivotal role working closely with colleagues across CIFF and at Board level. You will...

Director, Livelihoods & Workforce Development - HIAS - Silver Spring, MD, United

HIAS seeks a Director, Livelihoods & Workforce Development to oversee our expanding global livelihoods/workforce/asset-building programs. Livelihoods and self-sufficiency are key pathways to refugee integration and durable solutions....

Enhancing Analytical Skills/Learning Program for USAID IP M&E Staff, Trainer - M

Project Summary:

The purpose of this project is to provide technical and advisory services to USAID/Jordan Office of Program Management and Development Objective (DO) teams and implementing partners (IPs) in the areas of...

Senior Program Specialist - IDRC - Ottawa, Canada

Pursue a Career with Impact

A key part of Canada’s foreign policy efforts, the International Development Research Centre (IDRC) supports research in developing countries to promote growth and development. The result is...

News Managing Editor - Internews - Serbia


News That Moves ( is a Humanitarian Information Service, designed to provide “news you can use” for refugees all across the Balkan refugee trail starting from where they enter Europe to their...

Election Coverage Journalism Trainer - Internews - Bangui, Central African Repub


Internews and its local partner, the Association of Journalists for Human Rights (le Réseau des Journalistes pour les Droits de l’Homme –RJDH), have worked very closely in recent years to connect and support a...

Effectiveness and Learning Adviser - Bond - London, United Kingdom

Bond is seeking an Effectiveness and Learning Adviser to increase the effectiveness of Bond members through support for shared learning and the development and use of services and tools, particularly on adaptive management, design and MEL.

Data Visualization / GIS Specialist, Monitoring, Evaluation and Learning - MSI -

Proposal Summary:

The Monitoring, Evaluation and Learning (M&E&L) project will provide USAID/El Salvador with continued performance monitoring, verification, GIS services and evaluation support to measure program...

MHPSS Coordinator - International Medical Corps - Turkey

Essential Job Duties/Scope of Work:

International Medical Corps is a global, humanitarian, nonprofit organization dedicated to saving lives and relieving suffering through health care training and relief and development...

Chief of Party (COP) - Pact - Hanoi, Vietnam


Pact is recruiting a Chief of Party (COP) for an upcoming USAID-funded program that aims to strengthen human, organizational, and systems capacity to lead the national HIV and AIDS response...

Technical Director, HIV/AIDS - Pact - Hanoi, Vietnam


Pact is recruiting a Technical Director, HIV/AIDS for an upcoming USAID-funded program that aims to strengthen human, organizational, and systems capacity to lead the national HIV and AIDS...

EWAG Intern - Pact - Washington, D.C., United States

Pact exists to help create a world where those who are poor and marginalized exercise their voice, build their own solutions, and take ownership of their future. The Program Delivery Department, contributes to realizing this purpose by:


Deputy Technical Director - Pact - Washington, D.C., United States


Pact exists to help create a world where those who are poor and marginalized exercise their voice, build their own solutions, and take ownership of their future. The Program Advancement ,...

Program Officer - Supply Chain Management System - The Manoff Group - Arlington,

The Partnership for Supply Chain Management (PFSCM) brings together 13 private sector, nongovernment
and faith-based organizations that are among the most trusted names in supply chain management and
international public health and...

Team Program Officer - The Manoff Group - Arlington, VA, United States

The Partnership for Supply Chain Management (PFSCM) brings together 13 private sector, nongovernment
and faith-based organizations that are among the most trusted names in supply chain management and
international public health and...

Local Government Specialists, The Local Government Project - MSI - Ukraine

Project Summary:

The purpose of this four-year project is to strengthen local governments in Ukraine to effectively manage resources and services that respond to community priorities and improve citizen engagement and...

SBCC Technical Advisor - The Manoff Group - Arlington, VA,

SPRING is a five-year cooperative agreement funded by the United States Agency for International Development (USAID) to provide state-of-the-art technical support and facilitate country-led, regional, and global programs to improve the...

Senior Program Officer - Pact - Washington D.C., United States

Pact exists to help create a world where those who are poor and marginalized exercise their voice, build their own solutions, and take ownership of their future. The Program Delivery team contributes to realizing this purpose...

Senior Program Manager, Development Outreach and Communications Training  Progra

Project Summary:

USAID’s Development Outreach and Communications Training Program contributes to efforts to raise understanding and awareness of U.S. foreign assistance abroad.  MSI has worked with USAID on this...

Syndicate content

The Communication Initiative Network and Partnership convenes the communication and media for development, social and behavioural change community to share knowledge, connect, debate relevant issues, and critically review each other's work in order to advance effective development action across and between all development priorities. Contact Warren

Communication Materials for Children's Early Development

In 2010, the United Nations Children's Fund (UNICEF) and Lesotho's Ministry of Education and Training came together to produce early childhood development (ECD) multimedia products with a special focu

Communication Strategies: 

As part of this initiative, approximately 100 participants, including artists, journalist, photographers, graphic designers, animation and music composers, non-governmental organisation (NGO) representatives, young people, and education specialists from Lesotho teamed up to translate traditional ECD knowledge and practices into communication products for children and their caregivers. It was an intentional process to ensure that the products came from Lesotho's own people, for the development of their own children - using songs and slogans that evoke traditional values that parents pass on to their children.

The products include illustrated and photo books, posters, animations, and television and radio spots, which focus on promoting positive customs and demystifying the conventional image of children and caregivers with special needs. [For example, the image above is from a photo-based book that relates the story of a young child and her love for her deaf mother.] Key themes of the materials, meant to be inclusive, are: connecting people by valuing diversity, encouraging positive communication between children and adults, and challenging the stigma and stereotypes surrounding disability and HIV and AIDS. The strategy involves creating media that depict ability rather than disability so that children will learn and practice respect for diversity and inclusion.

The products were finalised and pre-tested and, as of February 2011, the books are in the process of being published. Organisers are working to ensure that the products reach all various audiences across the country, including communities, home-based kindergartens, and specialised institutions for children under 6 years of age.

Development Issues: 

Early Childhood Development, Diversity.

Key Points: 

Edith Sebatane, ECD specialist and lecturer at the National University of Lesotho, explains that "by age three, 80% of a child's brain is formed. The developing brain is sensitive to environmental influences such as nutrition, intellectual stimulation, language development, social relationships and bonding. Fathers as well as mothers must be actively involved in the provision of childcare; holding, talking to and playing with babies, protecting and caring for the baby is the responsibility of men and women alike."

Barbara Kolucki was the trainer/facilitator of the workshop and the UNICEF children's media consultant on this project.

Partner Text: 

UNICEF and the Ministry of Education and Training


"Lesotho Produces Innovative Communication Materials for Children's Early Development", July 2 2010 UNICEF Press Release; emails from Clelia Barbadoro and Nurbek Teleshaliyev to The Communication Initiative on February 16 2011; and email from Barbara Kolucki to The Communication Initiative on February 18 2011.

Ka Bobebe Theatre Production

Ka Bobebe is a theatre production designed to use the football (also known as "soccer") ethos to educate and raise awareness about HIV/AIDS among young people. It was produced and performed in Lesotho in 2010 as part of the Strong Youth, Strong Africa tour being undertaken by Youth Development through Football (YDF). In addition to the theatre production, the tour included HIV/AIDS awareness raising activities comprising a football tournament and outreach activities.

Communication Strategies: 

The Ka Bobebe play was part of a day-long event held in Lesotho's capital, Maseru. The event included a soccer tournament, educational and life-skills sessions, football-related HIV/AIDS awareness activities, voluntary counselling and testing, and an awards ceremony and gift exchange. The programme began with a march of 150 children who made up the 10 teams participating in a knock-out soccer tournament. According to the organisers, close to 600 people had gathered at the Maseru Sport Club, many in support of their teammates.

Drawn from applied drama and theatre processes, the play was devised and performed in the context of the YDF tour and built on the momentum created by the Fédération Internationale de Football Association (FIFA) 2010 World Cup, which was held in South Africa. The performance embraced the notion of spectActors, where the audience can watch as well as participate in the performance to change the outcome of the storyline. Ka Bobele was staged as a football match between two teams: Risky FC [football club] and Safety FC. Players represented various factors that contribute to or prevent the spread of HIV/AIDS, including unprotected sex, alcohol, peer pressure, condoms, protected sex, and abstinence. Goals scored represented the choices that people can make.

The game was played with an imaginary ball, and players received yellow cards for unfair play. According to the organisers, although Risky FC dominated the play in the first half, with "peer pressure", "unprotected sex," and "alcohol" giving the goalkeeper a tough time, they were not able to score. When the teams went for halftime, Safety FC had already proved their resilience by scoring two goals: one by "condom" and the other by "protected sex."

Former Banyana Banyana captain Desiree Ellis was involved in the play and was interviewed as a character during halftime. Audiences were encouraged to participate by cheering and blowing vuvuzelas (plastic horns about 2 feet long that produce a loud monotone note). At the end of the game - which Safety FC won 3-nil - players and spectators joined hands to form a giant AIDS ribbon and placed red cards on the ground.

Development Issues: 


Key Points: 

According to the organisers, the play's name was inspired by young people's observations of how applied drama and theatre processes make learning easy. "Ka Bobebe rea ithlabolla" means "we learn with ease" in Sesotho. YDF Project Coordinator Phumlile Dlamini said the "soccer match was brilliant, as it visualised what we try to teach all the time. Life is like a game, and the choices that had to be made were real."

The YDF project uses football as a vehicle to address critical health and development issues in Africa and to empower youth to manage their challenges and develop life skills. YDF has partnered with Kick4Life, a non-governmental organisation (NGO) established by brothers who realised that football can change and enrich people's lives. Kick4Life engages youth through football, imparting social skills and encouraging them to live HIV-free lives. The organisation also sets up networks that work to sustain youth.

Partner Text: 

Youth Development through Football, Kick4Life, and Drama For Life.


Email from Selloane Mokuku to Soul Beat Africa on July 6 2010; and YDF website on July 15 2010.

Love - Stories in a Time of HIV/AIDS

"Love - Stories in a Time of HIV/AIDS" is a series of 10 half-hour films produced for television in 10 countries in Southern Africa, exploring the many facets of love in the context of HIV/AIDS. Launched in 2009, the series is part of the OneLove regional campaign, which aims to educate and create awareness on the effects of multiple concurrent partnerships, as well as to encourage youth to take responsibility for their lives and their actions.

Communication Strategies: 

The 10 films comprising the series are designed to tell stories that cross borders, entertain and move people, challenge deeply held beliefs, and get people to pause and think. According to organisers, each film carries a strong educational message and is rooted in in-depth research. The series is a culmination of a capacity-building programme that was initiated by Soul City Institute: Health and Development Communication, which involved 120 people (writers, producers, technical crew, and directors from 10 countries) being trained and mentored in the development and production of effective and entertaining drama.

The series, which is designed for youth and adults, was developed in different local languages with English sub-titles. The series is also being dubbed into Portuguese.

The 10 films are:

  • "After the Honeymoon" - Malawi (Pakachere): In this romantic comedy, a newlywed couple returns from their honeymoon, which was not a success. Tinyade wants to talk about it, but it makes her husband, Limbikani, very uncomfortable. So he talks to his old friend Kenson instead, who gives him really bad advice on how to prove he is a real man again.
  • "Against the Odds" - Namibia (Desert Soul): Set in Windhoek's Khomasdal township, this story revolves around Granny Mouton, who survives by barbequing meat on the streets. It is a dream come true when the owner of a successful car wash offers her a place to cook for his customers. But things take a nasty turn when it appears that his real motive is to pursue her beautiful and innocent granddaughter, Jenny.
  • "Big House, Small House" - Zimbabwe (Action): When Shingi's husband Simba tells her he is taking a second wife, she is devastated. Simba tells her it is tradition and that he still loves her. However, Shingi won't accept his explanation and decides to find out the truth about his new bride.
  • "Chaguo - The Choice" - Tanzania (Femina HIP): Amani and Faraja are in love, and they have just moved in together. One night, Amani stays out all night drinking in a bar with his friends and ends up having unprotected sex. The story follows Amani's struggle to deal with the consequences as he considers his relationship and the safety of Faraja.
  • "Traídos Pela Traição - Betrayed" - Mozambique (N'weti Comunicação para Saúde): Andre and Teyasse are in love but both have secrets. One day they decide to break with tradition and start afresh by being honest with each other. But, as the truth unravels, they find out that it is not so easy to come clean.
  • "Umtshato - The Wedding" - South Africa (Soul City): Set in a village in the Eastern Cape, this film tells the story of Nomandla, who is in the final stages of her traditional Xhosa wedding to Makhosi. Nomandla has loved Makhosi for many years. On her special day, she discovers a terrible truth, which her mother is determined to hide.
  • "Monna oa Motsamai - The Travelling Man" - Lesotho (Phela Health and Development Communications): Motsami Raliselo leads a double life. He often leaves his wife and children to travel for work to Lesotho, where he also has another sexual partner. The film deals with Motsami Raliselo's reaction when he finds out that he is HIV-positive.
  • "When The Music Stops" - Zambia (Kwatu): On the surface, Jeremiah and Monalisa are a happily married couple. He is a deacon in the church, and she sings in the church choir. But underneath it all, they are trapped in an unhappy marriage. Monalisa longs for love and affection and is about to risk everything to have it. When her teenage daughter discovers the truth, Monalisa is forced to make a choice.
  • "Second Chances" - Botswana (Choose Life): Lerato, a young girl from an economically poor community in Botswana, leaves home to go to university in Gaborone. She is bright and full of hope and the first girl from her village to make it to university. Lerato will do whatever it takes to fit in and be admired and gets involved with an older man who has money and resources. She then falls in love with Monamodi, a young and passionate artist, and finds out that past actions cannot easily be undone.
  • "Bloodlines" - Swaziland (Lusweti): Forty-year-old business man Qhawe Hlanze has always taken care of his beloved wife and family. However, he believes that what he does outside his marriage is not only his business but his right. One fateful day, his son is seriously injured in an accident, and he needs to face the consequences of his infidelity.

The films began being broadcast on national television in all 10 countries across the region in March 2010.

Click here to watch clips of the films.

Development Issues: 


Key Points: 

According to the organisers, "Love - Stories in a time of HIV & AIDS" builds on the success of the "Untold" television series, which - according to research - was well received and had impact. The "Untold" series also earned international recognition and was shown at film festivals in both Europe and the United States.

Partner Text: 

Phela - Health and Development Communications, Pakachere Institute of Health and Development Communication, Nweti, Desert Soul Health and Development Communication, The Soul City Institute for Health & Development Communication, Lusweti Institute of Health & Development, Femina HIP, Zambia Centre for Communication Programmes, and Action Magazine.


Treatment Literacy Project

Since May 2009, Community Media Trust (CMT) has partnered with the Adventist Relief Agency (ADRA) Lesotho to increase the capacity of ADRA's outreach programme in promoting and supporting community pr

Communication Strategies: 

The outreach programme makes use of the Community Media Trust/Siyayinqoba Beat it! HIV Prevention and Treatment Literacy series. This manual and DVD series is designed to give TLPPs information on HIV treatment, prevention, and care. According to CMT, the audiovisual kits that come with the training materials are especially popular. In particular, where literacy levels are low, TLPPs have noted that participants ask more questions when the audiovisual kits are used. The TLPPs have indicated that one of their biggest challenges lies in accessing the very remote areas, where the local mountain people travel only on foot or by horse because of the rugged terrain.

Development Issues: 


Key Points: 

The Lesotho government launched its national programme to provide free antiretroviral therapy in 2004, and, by December 2005, around 8,400 people were receiving treatment. Lesotho's attempts to provide national antiretroviral treatment were held back by shortages in healthcare staff. This shortage meant that Lesotho's target to treat 27,000 people by 2005 could not be attained. By December 2007, only 22,000 Basotho were able to access treatment.

However, in recent years, Lesotho has made significant progress in treatment scale-up. By the end of 2008, the number of people receiving antiretroviral drugs was double that of 2007. A total of 104 sites were providing antiretroviral therapy which included sites in remote parts of the country.

The CMT/ADRA outreach programme began in December 2009 in Lesotho and, according to the organisers, by January 2010, there were many requests for treatment literacy sessions. Currently, the sessions are conducted for male and female prisoners, female support groups, schools, mobile clinic sites, youth groups, and for local chiefs. ADRA has since received more requests from other schools, the police service, the correctional service department, and even a musical choir.

Partner Text: 

Community Media Trust (CMT), Adventist Relief Agency (ADRA).


Community Media Trust website on March 8 2010 and December 16 2010.

Untold: Stories in a Time of HIV & AIDS - Audience Reception and Capacity Building Report

Mandi Chikombero
Publication Date
November 1, 2009

This 24-page report, published by the Soul City Institute for Health and Development Communication, presents a summary of an audience reception study conducted to assess the impact of a series of HIV/AIDS education films entitled "Untold: Stories in a Time of HIV & AIDS." The report also provides an overview of the capacity building programme which was part of the series production. According to the report, the series moved and entertained audiences, created dialogue and debate, and got people thinking about the choices they face in relation to HIV and AIDS.


Onelove Southern Africa website on February 22 2010.

Glass Ceilings: Women and Men in Southern African Media

Colleen Lowe Morna (ed.)
Pat Made (ed.)
Publication Date
August 1, 2009

Gender Links

This 15-page document is an executive summary of an audit of women and men in Southern African media houses.

Contact Information: 

Gender Links website on January 11 2010.

Onelove Campaign Lesotho

The Onelove campaign in Lesotho was launched in January 2009. It forms part of the regional Onelove campaign which focuses on multiple concurrent partnerships (MCP) - identified as one of the key drivers of the HIV pandemic in Southern Africa. The Lesotho campaign activities include a radio and a television talk show, public service announcements (PSAs), a radio drama, and booklets and billboards. The campaign is run by Phela Health and Development Communications along with C-Change and its member organisations Soul City, Social Surveys, and CARE.

Communication Strategies: 

From February to September 2009, 12 60-minute talk shows were broadcast on the national radio and television stations in Lesotho. The format of this show is a combination of recorded personal stories and live discussions between a presenter, an expert, and telephone call-ins from members of the public with a story to share. A total number of 124 Basotho women and men called in to air their opinions on different topics that were discussed. All the shows were recorded on CD and DVD. Working with one of the popular local jazz musicians, Phela also developed a Onelove song which was used as a signature tune on the shows.

Four PSAs were created and broadcast on the national radio station (Radio Lesotho) and on 3 other radio stations - namely, Moafrika FM, Harvest FM, and the popular youth radio station PC FM. Two new PSAs dealing with migration and inter-generational sex have been developed and will also be aired.

Five billboards with 5 different messages on MCP were developed and erected in all the district towns of Lesotho. The messages on these billboards covered issues such as intergenerational relationships and cultural practices related to extramarital affairs. These billboards were removed in June 2009, and new ones covering issues of alcohol abuse, communication about sexuality, HIV and sexually transmitted infections (STIs), and intergenerational sex have been developed to replace them.

The campaign is also distributing a 4-page pamphlet on Onelove which gives basic information on MCP and is meant to raise awareness of the link between the high incidence of HIV and the practice of having multiple concurrent partners. The pamphlet is inserted inside Phela's booklet "Men, Women and HIV and AIDS". Click here to download the pamphlet in PDF format.

In November 2009, a second booklet called "Relationships Made Easy" was produced and more than 406, 000 copies distributed throughout Lesotho.

A series of posters, copies of which were published as a Flickr slideshow here, were developed. The translation of the message pictured above is: "having another sexual partner is not liberation. Talk to your lover so that you can find ways to sexually satisfy each other."

A Onelove radio drama was broadcast in October 2009. This 45-episode drama aimed to encourage people to reduce the number of partners. After every fifth episode of the radio drama, a competition was run where listeners could answer a question by short message service (SMS) and receive a prize. According to the organisers, the response to the competition was immense, which they believe is an indication of the popularity of the show. The drama is supported by a marketing campaign that includes radio, sports events, and newspaper adverts.

Phela, in partnership with C-Change, has established a community outreach programme to complement the media components. 560 community dialogue facilitators in different parts of the country were trained. These facilitators carry out dialogues in their respective communities over a period of 8 weeks. The facilitators have mentors who monitor and support them on a continuous basis. So far (as of May 2010), community dialogues have taken place in 5 districts which are most affected by HIV and AIDS - Maseru, the capital, Leribe, Butha-Buthe, Mokhotlong, and Mafeteng.

A 15-minute video documenting the successes of the Onelove activities since its inception in February 2009 was also produced.

From March to May 2010, the OneLove campaign in Lesotho broadcast the "Love Stories in a Time of HIV and AIDS" series, a collection of 10 short films produced in 10 SADC countries as part of the OneLove Campaign. A repeat broadcast is planned for the second half of 2010. The series included the OneLove Lesotho film "Monna oa Motsamai - The Travelling Man" which was produced by Phela Health and Development Communications. The film tells the story of Motsami Raliselo, who leads a double life, often leaving his wife and children to travel for work to Lesotho where he also has another sexual partner. The film deals with his reaction when he finds out that he is HIV positive. DVDs of the film are also being distributed and used by organisations in their community outreach programmes.

In conjunction with the broadcast of the series and as a marketing and monitoring tool, the OneLove Lesotho campaign ran a 15-minute radio talk show programme. A summary of a film shown the previous week would be given by a Phela Officer in the first 8 minutes, followed by listener call-ins with questions and comments. At the end of the programme, a competition question was asked and the winners of the previous week's competition announced. At the same time the date and time of the next film was advertised. According to Phela, the radio programme received a total of 124 calls, and a total of 2,700 SMS competition entries were received.

The "Meet Joe" booklet, which is being used across most OneLove campaigns in the region, was distributed in collaboration with two migrant worker recruiting agencies. Events were held in three districts where migrant workers could view the "Meet Joe" PSA on DVD, participate in educational talks, and receive copies of the booklets. Other stakeholders were invited to talk about other aspects of HIV. These were Population Services International (PSI) and Lesotho Planned Parenthood Association (LPPA) who demonstrated and distributed condoms, and also provided Voluntary Testing and Counseling (VTC) on site. The "Meet Joe" PSA is also being broadcast on national television.

Development Issues: 


Key Points: 

Lesotho is rated the country with the third-highest prevalence, now estimated at 29%. It is further estimated that 1 in 3 people between the ages of 15 and 49 years in Lesotho is HIV positive. The prevalence is particularly high in urban areas, with levels at 28.8% compared to 21.8% in the rural areas (with a considerable variation in prevalence rates by district).

Partner Text: 

C-Change, Soul City, Social Surveys, and CARE.


Emails from Hope Dolo of Phela Health and Development Communication to Soul Beat Africa on October 22 2009; and Onelove Lesotho website December 8 2009, and email from Hope Dolo on May 14 2010.

African Labour Radio Project

Launched in 2006, the Africa Labour Radio Project works to establish a labour media network involving 10 Anglophone African countries, namely: South Africa, Lesotho, Malawi, Zambia, Zimbabwe, Nigeria,

Communication Strategies: 

The weekly or fortnightly shows take two basic forms: country-based informative and educational programmes relevant to workers and the working class on selected commercial, public, and community radio stations at specific times, and an Africa-wide weekly 30-minute labour show broadcast via the appropriate radio channel/s and the internet.

In 2006, the network trained a group of 23 labour reporters based in the 10 participating countries. Pilot programmes were broadcast, and topics included the New Partnership for African Development (NEPAD), privatisation, the World Trade Organization (WTO), labour laws, child labour, the informal sector, social dialogue, trade unions and economic policy, trade union democracy, labour migration, and xenophobia.

In addition to creating programming, the project also builds radio broadcasting skills and labour media capacity for participating trade unions and countries, as well as skills in engaging with mainstream media. Through this, organisers hope to improve communication and partnerships between the African continent-wide labour movements and to encourage greater international labour solidarity at both leadership and grassroots levels.

Development Issues: 

Economic Development, Labour.

Key Points: 

According to organisers, after heading the pilot broadcasts, SABC Channel Africa signed a memorandum of understanding for co-operating and supporting the project, including regular broadcasts on Channel Africa (30-minute pre-recorded fortnightly show).

Organisers say the project seeks to strengthen the response of the African labour movement and civil society to socio-economic and political challenges that confront it, through a media intervention in the form of participatory regional radio productions and broadcasts. It is based on the recognition that there are numerous organisational and other weaknesses that undermine the African labour movement's ability to meet the challenges of the day, not least of which is their media capacity.

Partner Text: 

Central Organisation of Trade Unions - Kenya, Congress of South African Trade Unions, Ghana Trade Union Congress, Lesotho Trade Union Congress, Malawi Congress of Trade Unions, Nigerian Labour Congress, National Organisation of Trade Unions - Uganda, Trade Union Congress of Tanzania, Zambia Congress of Trade Unions, Zimbabwe Congress of Trade Unions.

Contact Information: 

African Labour Radio Project blog on December 8 2008.

Media Action Plan (MAP) on HIV/AIDS and Gender

The Media Action Plan (MAP) on HIV/AIDS and Gender, coordinated by the Southern African Editors' Forum (SAEF) with Gender Links, Media Institute of Southern Africa (MISA), and The Gender and Media Sou

Communication Strategies: 

The strategy was designed to provide tools and support in a semi-uniform and sustainable way that also allows for flexibility and local ownership. The MAP project's seven main components were designed to facilitate the development and roll-out of HIV/AIDS and gender policies in newsrooms across Southern Africa:

  1. Development of a handbook through the gathering of best practices - The first step was to gather best practices on HIV/AIDS and gender workplace policies and identify possible tools or resources to be used in the process. These were used to develop a handbook to guide the policy-making process.
  2. Desktop needs assessment - While the handbook was being developed, a researcher, working with the national chapters of SAEF and GEMSA, was tasked with gathering information on existing newsroom HIV/AIDS and/or gender policies to help guide the roll-out process.
  3. Baseline study on coverage of HIV/AIDS and gender by the media - This component served two objectives. According to the organisers, this kind of study is essential for persuading media houses of the need for policies and for pointing to gaps in coverage. It also forms part of the monitoring and evaluation of the project overall.
  4. Training of in-country facilitators - The fourth phase sought to train a core team of facilitators from each country in the use of the handbook so that they could drive the process within their country, bearing in mind the need for consistent follow-up. Two facilitators from each country were selected and resource teams from each country were trained in the use of the MAP HIV/AIDS and Gender Policy Handbook.
  5. Getting buy-in at country level - To ensure buy-in at country level, the project manager and/or members of the reference group, accompanied by local facilitators and SAEF country chapters, visited media houses. According to the organisers, this one-on-one consultation, as well as understanding the dynamics of individual newsrooms, was key to the success of the overall programme.
  6. Workshops in each country to start the process - Country-level workshops, attended by at least one member of the reference group, and convened in each country by SAEF/GEMSA, brought together decision-makers from media houses interested in joining the process.
  7. Roll-out in each country within media houses - This phase involved the actual roll-out of the policies in media houses in each country. The roll-out involved local facilitators working with the media houses that had committed themselves to developing and implementing policies through a flexible process that included:
  • a situation analysis using checklists that covered internal issues (human resource and work place) as well as external issues (editorial content, market considerations);
  • a sensitisation workshop for senior management;
  • a workshop involving all key departments to devise the draft policy;
  • development of a task team to implement immediate actions;
  • formal adoption of the policy; and
  • implementation.

As an ongoing part of this process, the project appointed a senior, experienced project manager to guide the project, train the trainers, bolster them, monitor the quality of work in each country, facilitate the exchange of information, and step in to assist where problems arose.

Development Issues: 

Gender, HIV/AIDS.

Partner Text: 

Southern African Editors' Forum (SAEF), Gender Links, Gender and Media Southern Africa (GEMSA) Network, Media Institute of Southern Africa (MISA), The Joint United Nations Programme on HIV/AIDS (UNAIDS), Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS), PANOS Southern Africa.

Contact Information: 

Gender Links website on May 29 2008 and September 11 2009.

Tales of Resettlement

This initiative, created by Panos London and its partners, uses the internet as a platform for sharing the voices of people around the world who have been displaced by large-scale development projects

Communication Strategies: 

Interpersonal communication forms the centrepiece of this oral history initiative. Each project, to date, involved a training workshop for interviewers, followed by testimony collection in the field, transcription of the tape-recorded interviews in the language of interview and, later, translation into English as well. Most of the interviewers were members of the displaced communities; a few were fieldworkers working with the resettled. A range of community and national activities, in local and national languages, were developed to expose people to the testimonies. These activities included policy roundtable meetings, community debates, press conferences, and local language publications.

Ulimately, Panos London hopes to develop an online archive of these life stories, which is similar to Mountain Voices, as a way to share the full collection of testimonies and accompanying material with an international audience of policymakers, non-governmental organisations (NGOs), students, and academics working on related issues.

In the meantime, Panos London has created PDF versions of their partners' publications, which are available together with an introduction from Panos London on their website: click here. Many of the partners produced an English version of their publication or Panos London translated the local/national publication into English.

As of July 2008, Panos London is exploring approaches and funding to more widely communicate these testimonies to international audiences - for example, through an online archive similar to the Mountain Voices one referenced above and/or through a radio docudrama. They welcome suggestions from interested parties.

Development Issues: 

Rights, Displacement.

Partner Text: 

Panos London, SUNGI Development Foundation (Pakistan), Panos India, Panos Eastern Africa, Panos Southern Africa, Kuru Development Organisation (Botswana).

See video

Emails from Panos London to The Communication Initiative on May 2 2007, July 10 2008, and December 7 2009; and Panos London website.

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