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The Urban Adolescent Sexual and Reproductive Health Social and Behavior Change Communications Implementation Kit
November 4, 2015

The Urban Adolescent Sexual and Reproductive Health Social and Behavior ...

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"The social and cultural context surrounding young people growing up in urban areas is...different, in both positive and negative ways, affecting the health behaviors of young men and women, which can develop into repeated behaviors and habits ...

Integrating Family Planning and Maternal, Newborn, and Child Health Services
November 2, 2015

Integrating Family Planning and Maternal, Newborn, and Child Health Services

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This  cumulative resource, open to reader contributions, is intended for those who are integrating family planning with maternal, newborn, and child health services throughout the life cycle. The website includes sections entitled: Overview ...

Directorate General of Family Planning Bangladesh Digital Archive of SBCC Materials
July 21, 2015

Directorate General of Family Planning Bangladesh Digital Archive of SBCC ...

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This social and behaviour change communication (SBCC) digital library of both print and audio-visual materials was developed by the Information, Education, and Motivation (IEM) Unit of the Directorate General of Family Planning (DGFP) of ...

Advocacy for Immunisation Website
July 17, 2015

Advocacy for Immunisation Website

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"Advocacy is defined as: A strategic effort to achieve change by creating political commitment and an 'enabling' environment. In immunisation, this means, for example, ensuring decision makers have the information and evidence to make good ...

How to Conduct a Situation Analysis
May 6, 2015

How to Conduct a Situation Analysis

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"A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process."

How to Do Audience Segmentation
May 6, 2015

How to Do Audience Segmentation

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"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that ...

How to Do an Audience Analysis
May 6, 2015

How to Do an Audience Analysis

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"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must ...

How to Conduct a Pretest
May 5, 2015

How to Conduct a Pretest

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"Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the reaction of the selected group of individuals ...

How to Write a Creative Brief
May 5, 2015

How to Write a Creative Brief

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"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in ...

HIV Evidence
April 20, 2015

HIV Evidence

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This group of materials from the Health Communication Capacity Collaborative (HC3) and Johns Hopkins Bloomberg School of Public Health Center for Communication Programs is centred around an evidence database (See related summary below) on ...

How to Conduct Qualitative Formative Research
April 2, 2015

How to Conduct Qualitative Formative Research

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"Formative research is an activity conducted at the beginning of the SBCC [social and behaviour change communication] project design process. It is used to gain insight into the health issue or behavior the project intends to address; relevant ...

eLearning Series on Evidence-based Malaria Social & Behavior Change Communication: From Theory to Program Evaluation
February 11, 2015

eLearning Series on Evidence-based Malaria Social & Behavior Change ...

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Offered by the NetWorks Project, this online training series is designed to strengthen capacity on how to use evidence and data to create strong social and behaviour change communication (SBCC) programmes for malaria prevention and control. The ...

SBCC Implementation Kit (I-Kit) to Support Faith-Based Organization Breastfeeding Interventions
February 3, 2015

SBCC Implementation Kit (I-Kit) to Support Faith-Based Organization ...

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"This I-Kit introduces users to the building blocks for a social and behavior change communication (SBCC) strategy for breastfeeding. It links the SBCC strategy development to faith-based organizations (FBOs) assets such as religious leaders and ...

Illustrative Communication Strategy for Prevention and Control of Malaria during Pregnancy
January 22, 2015

Illustrative Communication Strategy for Prevention and Control of Malaria ...

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Grounded in the belief that effective communication is the basis of malaria-related behaviour change for all stakeholders - women, their families, community leaders, programme managers, and health care providers - this communication strategy ...

Community-Based Family Planning (CBFP) Toolkit
November 20, 2014

Community-Based Family Planning (CBFP) Toolkit

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Community-based family planning (CBFP) brings family planning information and services to women and men in the communities where they live. The K4Health Community-Based Family Planning Toolkit shares evidence-based guidance and tools for ...

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