Evaluating progress: Towards Polio Communication Indicators: A Discussion Document This discussion document grew from the work and analysis of the Communication Review/Technical Advisory Groups and is based on field experience, recommendations, and presentations from various partners within the polio programmes of India, Pakistan, Afghanistan, Nigeria, and several other countries where polio is no longer endemic. It was designed to provide a basis for discussion and further reflection towards the establishment of core standard indicators for polio communication... Report: Meeting of the Technical Advisory Group on Poliomyelitis Eradication in Afghanistan and Pakistan This report was generated following a technical consultation on polio eradication in Afghanistan and Pakistan, held in Egypt from February 3-4, 2008. The objectives of the meeting included: reviewing progress towards polio eradication in the two countries, with a focus on 2007; discussing planned activities for 2008; and making recommendations to enable the programme to address constraints facing the two national programmes...
A variety of approaches: Timely Immunization is your Child's Bodyguard: Nationwide Campaign Launched in the Republic of Georgia in February 2007, this yearlong behaviour change communication (BCC) campaign was designed to improve immunisation coverage to children below 1 year of age and to reduce the spread of vaccine-preventable diseases. Using the slogan "Timely Immunization is your Child's Bodyguard", the campaign called on mothers and other caregivers to take their newborn promptly and on schedule at 2, 3, and 4 months of age to the nearest health facility... Polio True Stories Launched in 2007, this Pakistan initiative uses the medium of documentaries - broadcast on television - to help viewers understand what it is really like to be affected by polio, to raise awareness, and to challenge rumours and misunderstandings that might cause parents to refuse or fail to pursue or complete routine immunisation before their child(ren) reached the age of one year. "Polio True Stories" is a 13-part series of 4.5-minute episodes... Role of Marketing in Polio Eradication This document describes the marketing effort of the Global Polio Eradication campaign as requiring sustained political advocacy and mass community mobilisation, together with strong management and supervisory processes. It emphasises advocacy, community participation, and community ownership of the immunisation and surveillance programmes as keys to success, and reviews a number of strategies in detail...
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