This online book offers a brief introduction to different techniques of electronic advocacy using email, the internet, and other “new media” to bring about social change. It includes an overview and analysis of campaigning methods. This document was composed for a non-technical audience employed by non-governmental and intergovernmental organisations working on civil and political human rights. Each page includes links to examples, a list of additional resources, and a comments section.

Contents include:

• Introduction
• International Web Landscape
• Campaigns Around the World
• Cell Phones
• Surveillance and Crackdown
• Protection and Anonymity
• Advocacy Tools
• On Email
• On Blogs
• On Openness
• Viral Marketing
• Translation and Accessibility
• Examples of Effective Action
• On Torture and Terrorism
• Tips and Recommendations
• Additional Resources
• Acknowledgements