March 9, 2018
The Soul Beat

Soul Beat Africa

The Soul Beat 273 - What Works? The 2018 SBCC Summit – African Engagement
March 8, 2018
From SOUL BEAT AFRICA - where communication and media are central to AFRICA's social and economic development

The Social and Behavior Change Communication Summit is being organised to better understand what works in shifting social norms, changing behaviours and in amplifying the voice of those who have most at stake in the success of development efforts. And it is designed to wrestle with the profound issues of social justice and agenda setting that affect these decisions.

In this issue:

The Communication Initiative (The CI) - and Soul Beat Africa as part of The CI Network - is one of the conveners of the SBCC Summit 2018 together with a range of other partners (see below for more information). The 5-day Summit is taking place in Nusa Dua, Indonesia on April 16 - 20 2018. With less than two months to go before the Summit starts, this Soul Beat e-newsletter seeks to reflect on what the Summit is seeking to achieve, offer some brief updates, as well as guidance on how you can register for, as well as engage with the Summit - whether you are able to attend or not.


The theme of this Summit is Shifting Norms, Changing Behaviour, Amplifying Voice: What Works? with a special focus on entertainment-education. It seeks to strengthen and advance the field of social and behaviour change communication (SBCC) across all development issues.

The registration process is open until March 19 - or until the event reaches capacity of 1,200 people! So, please do register now. Click here for the official Summit website, which includes a link to register.


Present registration trends indicate that over 1,000 people will attend this Summit, and around 20% of all registrations to date are from countries in Africa.


There will be a significant African emphasis at the Summit. These are just a few of the sessions that attracted our attention:

  • * HIV Testing Uptake Among Artisanal Miners in DRC Following a Formative Assessment Informed Communication Strategy
  • * The Impact of the 100-Women's Group (100WG) for Empowerment and Improved Rural Livelihoods on the Economic and Social Wellbeing in Bauchi State, Nigeria
  • * Understanding How Change is Created through Participatory Women's Groups in Kenya
  • * Positive or Negative, You Are The Same Person: The Use of Social Media to Amplify Voice and Change HIV Testing Norms in South Africa
  • * Putting Religious Leaders at the Heart of Maternal Child Health Interventions: An Experience from Western Uganda
  • * Youth Engagement and Civic Leadership Through Mass Media in West Africa
  • * Improving Shared Sanitation Users: Habitual Cleaning Behavior in Kampala Slums, Uganda: RANAS and Group Discussion Effects
  • * Meet South Africa's First HIV-Positive Superhero: An ART Initiation and Adherence Campaign in South Africa
  • * The Business Unusual Model to Family Planning Programming: Lessons on Government Ownership and Sustainability in Five Nigerian States
  • * Creating a Social Movement to End Sexual Violence Against Children in Benin
  • * How Much is Enough? Using Multiple Channels to Change Infant Feeding Practices in Ethiopia
  • * Assessing the Salience of Trust for the Patient Provider Relationship, Findings from the Qualitative Research in Post Ebola Guinea.
  • * iKolosi : Un Couteau Suisse Malien d'information et Communication sur la Sante: Reproductive et Sexuelle des Jeunes et Adolescents
  • * Talk to Me: Using Facebook for SBCC (South African facilitated skills building workshop)
  • * Effectiveness of Provider Initiative Approach for Smoking Cessation among Pregnant Women in Osun State, Nigeria


The Summit is structured according to three intersecting strands:

The What Works Strand: This principal strand of the conference will focus on what works in shifting norms, changing behaviours and amplifying voice. Presentations, sessions and posters will be encouraged to present not only their work and results, but to reflect on what worked (what was it about their theory of change, their approach, their innovation or creativity, their capacity to adapt, formats, etc.) in enabling them to achieve their objectives, what did not work, how they know what worked, and whether their impact was sustainable.

Making Sense of Now Strand: A series of panels and debates will be organised to better understand the current state of SBCC in relation to current development challenges, and to reflect on how SBCC is organised and conceptualised. It will, for example, encourage dialogue and discussion around diverse strands of SBCC approaches including socio-ecological models, human-centred design, behavioural economics, and digital first strategies.

The Voice and Agenda Setting Strand: A series of conversations will be organised to look to the future and will be designed to: identify what policies need to be created or changed; identify the conditions that are needed to ensure greater investment in SBCC; relate this work to larger power structures and policy environments; and generate stronger South-South and South-North cooperation.

For more a detailed discussion on the question Why this Summit?, see the Summit Framing Document.


Before, during and after the Summit there will be online dialogue for those who can not make it to Nusa Dua and those who are at the Summit. African voices and perspectives have been at the forefront of the early pre-Summit conversations. Some examples follow. Please join in!

  • Anupama Nisho asked the following question in the online forum: "Can anyone please enlighten me on the shift of BCC to SBCC people talk about? Is there any example of work where the shift is visible? Can't wait long to hear about new ideas and share knowledge." Click here to read some of the responses she received.
  • Oludolapo Dada shared information on what she will be presenting at the Summit related to the uptake of family planning, prompting a discussion on the different approaches and challenges related to this issue. Click here to follow this discussion.
  • A network member from Johns Hopkins Center for Communication Programs in Ethiopia seeks to put gender integration on everyone's agenda with her presentation. Click here to read the discussion that ensued.
  • Funmilola Oyelami asks Can you figure this out? BCC or SBCC? - Contribute your thoughts here.
  • Peter Wagona has started a discussion on Learning about different approaches and methodologies at the SBCC Summit.
  • Faith Nassozi Kyateka provides a teaser for a presentation on the experimental results from a behavioural economics intervention.

To view all conversations related to the SBCC Summit Network and to keep updated on Summit news and developments, click here.

Click here for the SBCC Summit Updates thread within this group.

The overall Soul Beat Africa Group is at this link.

Note: You will be able to read the contributions, but if you would like to post a comment, you will need to log in (or register for free here: if you are not already a network member). If you have any problems registering or logging in, please contact

Click here to view all the online discussion groups that are available on The CI platform.

We look forward to some exiting, insightful, and fruitful discussions - at the Summit and through The CI online forums - which we hope will provide impactful insights into what works, strengthen the work that we do, and contribute to the development of concrete actions on what needs to be done - in terms of improved policy and funding - to support this important field of work.


The Summit organisers received a record number of 1,266 abstract submissions from 95 countries. Two-thirds of the submissions came from low- and middle-income countries, with a third of all abstracts coming from Africa. Abstracts were reviewed thanks to a large team of reviewers and 800 abstracts were accepted. Click here for a list of these accepted abstracts.

We are currently in the process of organising these into a programme over the 5 days of the Summit. Not an easy task, but we hope to share that with you soon!

Some exciting keynote speakers are also being invited. Click here to find out who is confirmed so far.


The Summit attracts a wide range of participation from government ministries, academics, NGOs, civil society organisations, global agencies and those in the private sector working to address development issues. Here are a range of great opportunities to reach and engage this diverse group of people:

  • Exhibition booths - Each exhibit booth costs $2,500.00 USD and comes with two conference registrations. For details, click here.
  • Auxiliary Events - Individuals, organisations, communities of practice and other interest/working groups can hire rooms to further enhance participation opportunities outside conference sessions. For details, click here.
  • Sponsorship - The Summit organisers are offering different sponsorship packages which include a range of branding and presentation opportunities from exhibition booths, to logos on communication materials, to a one hour panel discussion. Click here for more information.


There is a strong African voice and presence amongst the organisations that have come together to plan and conduct the Summit. Soul City Institute for Social Justice is one of the 5 organisations on the secretariat, along with Johns Hopkins Center for Communication Programs, The Communication Initiative, UNICEF, and BBC Media Action.


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