Kristina Gubic is an independent communications for development (C4D) consultant reporting on sustainable livelihoods in rural communities across Africa.
With more than 15 years multi-sectoral experience across media, non profit communications and corporate social responsibility (CSR) in the private sector, coupled with significant field experience in rural communities, Kristina provides highly strategic, creative, authentic and culturally-sensitive communications outputs for multiple audiences.
Kristina began her career as a self taught environmental journalist pursuing stories around water, energy and human/ wildlife conflict and went on to perform the role of Editor of Progress Magazine - the Sustainable Development quarterly, shortly after Johannesburg hosted the World Summit on Sustainable Development (WSSD) in 2002. Progress provided a platform for business to dialogue around the then new concepts of corporate citizenship and The Triple Bottom Line at a time when the industry was still thinking in silos of economic, social and environmental impact.
As a freelance writer and researcher, Kristina has contributed to a number of social development and sustainability publications including Kaelo Stories of Hope, The CSI Handbook and The Sustainability Handbook and various magazines and newspapers, before joining an international nonprofit tasked with providing access to clean drinking water for rural communities across Africa.
As Communications and Community Affairs Manager, her role included community consultation with government and local leadership structures and contributing to the media and communications strategy for PlayPumps International Water For All. She completed more than 300 community visits to schools, clinics and shared community points and produced social impact reports using her signature storytelling narrative. She facilitated media coverage including productions such as CNN - The Spirit of Giving with Becky Anderson, National Geographic's Wild Chronicles with Boyd Matson and NBC news.
In 2010 Kristina graduated from the University of Witwatersrand with an Honours Degree in Journalism and Media Studies with her thesis focusing on Development reporting for children.
In 2011, Kristina joined the Community Affairs team at Sasol Limited, an oil and gas company based in South Africa as the CSI coordinator for environmental programming. With a strategic focus on environmental education, energy and natural resources, Kristina coordinated the rollout of the Global Water Experiment at 200 schools as part of Unesco's International Year of Chemistry celebrations. Other partnership included a MOU with Department of Water Affairs to roll out their Vision 20202 curriculum on water stewardship and the delivery of the Durban Youth Protocol by learners who had engaged in yearlong research and essay contest around climate change, presented at COP 17.
In 2012, participated in the Climate Leadership Programme sponsored by GIZ, the German Development Agency for cooperation, and has since completed a publication documenting the leadership journeys of more than 80 Alumni from South Africa and Indonesia and the methods and concepts explored in the programme.
Kristina continues to provide grant writing and monitoring & evaluation support to a number of nonprofits focusing on sustainable livelihoods, including a longstanding relationship with Africa Foundation who focus on the social development of communities living close to wildlife areas.
Her approach is people-centred and collaborative, bringing on key partners in design, publishing, photography, videography, public relations, eventing, training and impact reporting to deliver tailor made solutions for clients.
She is available for field assignments and contracts anywhere in Africa.