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Soul Beat Africa

A collaboration between the Soul City Institute for Health and Development Communication and The Communication Initiative. Offers a space to access and share knowledge (currently over 6500 knowledge items), as well as network around a wide range of development issues with a focus on media and communication for social change in Africa. Our current subscriber network consists of over 16,000 members. To join, click here. To discuss partnership please contact Anja

Featured

This inaugural International SBCC Summit 2016 will bring together the global community of social and behaviour change communication (SBCC) organisations, professionals and researchers to advance the practice of SBCC.

Findings suggested that truckers and female sex workers who effectively use condoms and regularly check their HIV status were motivated by a responsibility to their families, as well as their personal safety.

"Don't take the place of adolescents and young people in decision-making, but listen to us and support us, and together we will end AIDS." - Cédric Nininahazwe, executive director of the Burundian National Network of young people living with HIV

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Multiple Concurrent Partnerships (MCP)

Participants in post-broadcast focus groups reported "...that the drama series brought about a new level of consciousness about their personal risk to HIV, in part due to an increased sense of awareness or even suspicion of their sexual partners..." and that the series "sparked a considerable degree of meaningful self-reported behaviour...

This evaluation report outlines key findings related to Community Media Trust’s (CMT) Siyayinqoba Beat It! programme in South Africa based on The Third National HIV Communication Survey 2012. The objective of this analysis of the survey was to examine and measure awareness, knowledge, and exposure to Siyayinqoba Beat It! and to estimate impact...

This 53-page report (and subsequent 6-page abridged report) discusses findings from a study to synthesise existing research to better understand HIV/AIDS prevention and care among sex workers in Uganda and inform the National HIV/AIDS multi-sectoral response. The study was conducted by the HIV/AIDS Knowledge Management and Communication...

This 7-page executive summary shares the findings of a qualitative evaluation of the first series of Intersexions, a 26-part South African entertainment-education television drama series to communicate health- and HIV-related messages, with a focus on sexual networks. This report presents qualitative research findings about audience responses...

This booklet provides information for truck drivers about how they can protect themselves from contracting HIV. Published in collaboration with the Southern African Development Community (SADC), Pakachere Institute of Health and Development Communication (in Malawi), Desert Soul Health and Development Communication (in Namibia), Femina Hip (in...

Launched in January 2014, Aiisseee! (I Say!) is a radio-based game show in Tanzania designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. Topics covered include issues relating to sexual networks, HIV counselling and...

This 118-page report shares the findings of a qualitative audience reception analysis of the mass media component of the Brothers for Life campaign, which was launched in 2009 to promote the health and well-being of South African men, with a focus on HIV. Analysis found that the integrated, multi-faceted approach to communication used by...

Launched in March 2014, Réseaux ("Networks" in English) was a six-episode Ivorian television drama series designed to help promote safer sexual behaviours among sexually active young girls, and adult married men and women. The story follows the lives and relationships of three middle class family fathers in their 40s, and seeks to show how...

This report describes the findings from an external evaluation of the Namibia component of the Southern African Regional Social and Behavior Change Communication Program. The programme, which has been implemented in 8 countries in Southern Africa with funding from the United Kingdom Department for International Development (DfID), aims to...

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Treatment, Care and Support

Findings suggested that truckers and female sex workers who effectively use condoms and regularly check their HIV status were motivated by a responsibility to their families, as well as their personal safety.

"4Play: Sex Tips for Girls was a television drama that brought a rare touch of glamour and a distinctly feminine sensibility to the HIV communication genre in South Africa. 4Play also confronted the fact that – in the absence of a widely available female-initiated and controlled HIV prevention method – the key to protection for women lies in...

This forum is the third biannual Psychosocial Support Forum hosted by the Regional Psychosocial Support Initiative (REPSSI) to promote awareness and understanding of the importance of psychosocial support (PSS) and share knowledge on approaches to providing it.

Inside Story is a 98-minute African film that tells the story of the science of HIV transmission by combining the story of a rising soccer star with an animated journey of HIV infection through the human body.

The Adolescents' HIV Prevention and Treatment Toolkit for Eastern and Southern Africa is made up of 10 publications which are designed to help young people better understand HIV and what it means in their lives. The Toolkit, also known as Young Champions (YC) Support Pack, includes resources for facilitators or Young Champions working on HIV...

Launched on December 1 2014, this national campaign is mobilising South Africans to engage in dialogue and debate around social attitudes towards people living with HIV (PLWHV), while encouraging greater openness and disclosure by PLWHV about their status. Themed 'I Can't Change My HIV Status But You Can Change Your Attitude, Zero Stigma, Zero...

This evaluation report outlines key findings related to Community Media Trust’s (CMT) Siyayinqoba Beat It! programme in South Africa based on The Third National HIV Communication Survey 2012. The objective of this analysis of the survey was to examine and measure awareness, knowledge, and exposure to Siyayinqoba Beat It! and to estimate impact...

This 60-page report discusses findings from a study by the HIV/AIDS Knowledge Management and Communication Capacity (KMCC) initiative to synthesise information and better understand the situation of HIV/AIDS among long-distance truck drivers as a key most-at-risk population (MARP), in order to inform responses. Based on a literature review,...

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Prevention

Findings suggested that truckers and female sex workers who effectively use condoms and regularly check their HIV status were motivated by a responsibility to their families, as well as their personal safety.

"Don't take the place of adolescents and young people in decision-making, but listen to us and support us, and together we will end AIDS." - Cédric Nininahazwe, executive director of the Burundian National Network of young people living with HIV

"At the individual level, youth lack access to appropriate SRH [sexual and reproductive health] information and confidential, low-cost, and stigma-free SRH services. Institutional responses are hampered by sociocultural sensitivities to youth premarital sexual activity, inadequate provision of sexuality education, and limited geographic and...

Participants in post-broadcast focus groups reported "...that the drama series brought about a new level of consciousness about their personal risk to HIV, in part due to an increased sense of awareness or even suspicion of their sexual partners..." and that the series "sparked a considerable degree of meaningful self-reported behaviour...

"Finally, as international initiatives emphasise the importance of health strategies that promote gender equality and prioritise the needs of women and girls, this study’s findings suggest that the SHARE model is a promising, gender-responsive intervention to reduce both IPV against women and infection with HIV."

"4Play: Sex Tips for Girls was a television drama that brought a rare touch of glamour and a distinctly feminine sensibility to the HIV communication genre in South Africa. 4Play also confronted the fact that – in the absence of a widely available female-initiated and controlled HIV prevention method – the key to protection for women lies in...

Since 2008, the Health Policy Initiative (HPI) in Tanzania has been working with faith leaders to strengthen their capacity and active participation in addressing key barriers to scaling up HIV/AIDS prevention and treatment.

"The media have the ability to put VMMC [voluntary medical male circumcision] on the agenda for public discussion and to keep it there. Accurate, informed reporting of HIV- and VMMC-related issues can improve policies and outcomes, stimulate action, and bring about change."

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Advocacy

This inaugural International SBCC Summit 2016 will bring together the global community of social and behaviour change communication (SBCC) organisations, professionals and researchers to advance the practice of SBCC.

"Don't take the place of adolescents and young people in decision-making, but listen to us and support us, and together we will end AIDS." - Cédric Nininahazwe, executive director of the Burundian National Network of young people living with HIV

"At the individual level, youth lack access to appropriate SRH [sexual and reproductive health] information and confidential, low-cost, and stigma-free SRH services. Institutional responses are hampered by sociocultural sensitivities to youth premarital sexual activity, inadequate provision of sexuality education, and limited geographic and...

The overall objective of this course, offered by MS Training Centre for Development Cooperation (MSTCDC), is to enable participants to use evidence to analyse policies and advocate for people centered policy formulation and implementation. According to MSTCDC, by the end of the course, the participants will understand the key policy processes...

The African Network for Strategic Communication in Health and Development (AfriComNet) invites entries for the 2015 annual Awards for Excellence in Health Communication in Africa. The purpose of the AfriComNet Awards are to:

  • recognise outstanding contributions made by individuals/organisations in the field of...

The overall objective of this course, offered by MS Training Centre for Development Cooperation, is to enable participants to acquire skills and knowledge on how to effectively communicate for social change. They will also appreciate development communication as a process of strategic intervention that encompasses participatory and intentional...

"Studies indicate that harmful gender norms and practices, cultural perceptions and beliefs surrounding pregnancy and childbirth, and a distrust of health-care services all can pose barriers to HIV prevention and treatment. In particular, women face difficulties related to unequal gender power relations and stigma."

Launched in October 2014, the Pregnancy with Dignity Campaign is designed to support the Campaign of Accelerated Reduction in Maternal and Child Mortality in Africa (CARMMA) by advocating for policy interventions and actions to ensure the safety of pregnant women and their babies through pregnancy and childbirth in South Africa.

"It is a dangerous myth that perpetuates the idea that there is simply a bit of unfinished business to handle and then the era of AIDS will be behind us. The narrative leads inexorably to donors and governments committing less money in the long term, and it results in non-governmental organisations (NGOs) and communities having diminished power...

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News/Information

This inaugural International SBCC Summit 2016 will bring together the global community of social and behaviour change communication (SBCC) organisations, professionals and researchers to advance the practice of SBCC.

"Don't take the place of adolescents and young people in decision-making, but listen to us and support us, and together we will end AIDS." - Cédric Nininahazwe, executive director of the Burundian National Network of young people living with HIV

"At the individual level, youth lack access to appropriate SRH [sexual and reproductive health] information and confidential, low-cost, and stigma-free SRH services. Institutional responses are hampered by sociocultural sensitivities to youth premarital sexual activity, inadequate provision of sexuality education, and limited geographic and...

This guide was produced to help journalists and writers to report on sex work in South Africa in a respectful and sensitive way. It sets out basic facts about the sex work industry and contains sections on appropriate terminology, use of images, and respectful interviewing techniques. Produced by Sonke Gender Justice, the Sex Workers Education...

"The media have the ability to put VMMC [voluntary medical male circumcision] on the agenda for public discussion and to keep it there. Accurate, informed reporting of HIV- and VMMC-related issues can improve policies and outcomes, stimulate action, and bring about change."

The African Network for Strategic Communication in Health and Development (AfriComNet) invites entries for the 2015 annual Awards for Excellence in Health Communication in Africa. The purpose of the AfriComNet Awards are to:

  • recognise outstanding contributions made by individuals/organisations in the field of...

This 53-page audience reception report discusses the findings of a study conducted by the Soul City Institute for Health and Development Communication on the implementation of a programme on sexual and reproductive health rights (SRHR) among youths and key populations in Southern Africa.

Launched on December 1 2014, this national campaign is mobilising South Africans to engage in dialogue and debate around social attitudes towards people living with HIV (PLWHV), while encouraging greater openness and disclosure by PLWHV about their status. Themed 'I Can't Change My HIV Status But You Can Change Your Attitude, Zero Stigma, Zero...

This evaluation report outlines key findings related to Community Media Trust’s (CMT) Siyayinqoba Beat It! programme in South Africa based on The Third National HIV Communication Survey 2012. The objective of this analysis of the survey was to examine and measure awareness, knowledge, and exposure to Siyayinqoba Beat It! and to estimate impact...

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Interpersonal

"Don't take the place of adolescents and young people in decision-making, but listen to us and support us, and together we will end AIDS." - Cédric Nininahazwe, executive director of the Burundian National Network of young people living with HIV

"At the individual level, youth lack access to appropriate SRH [sexual and reproductive health] information and confidential, low-cost, and stigma-free SRH services. Institutional responses are hampered by sociocultural sensitivities to youth premarital sexual activity, inadequate provision of sexuality education, and limited geographic and...

Launched in Ghana in January 2013, No Yawa is a youth project developed by Marie Stopes International Ghana (MSIG), DKT International, and the Grameen Foundation that links sexual and reproductive health (SRH) education and behaviour change communication to the provision of youth friendly SRH services. No Yawa seeks to improve knowledge and...

"Finally, as international initiatives emphasise the importance of health strategies that promote gender equality and prioritise the needs of women and girls, this study’s findings suggest that the SHARE model is a promising, gender-responsive intervention to reduce both IPV against women and infection with HIV."

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the reaction of the selected group of individuals and helps determine whether the priority audience will find the components - usually draft...

Since 2008, the Health Policy Initiative (HPI) in Tanzania has been working with faith leaders to strengthen their capacity and active participation in addressing key barriers to scaling up HIV/AIDS prevention and treatment.

"The media have the ability to put VMMC [voluntary medical male circumcision] on the agenda for public discussion and to keep it there. Accurate, informed reporting of HIV- and VMMC-related issues can improve policies and outcomes, stimulate action, and bring about change."

Syndicate content

Radio

This 143-page report discusses findings from a survey to evaluate health behaviour change communication interventions supported by the United States Agency for International Development (USAID) in Uganda, under the AFFORD/Uganda Health Marketing Group together with other implementing partners in Uganda. The survey particularly focused on...

The World Health Summit (WHS) has called for applications for its Young Science Journalists Award: 

"In cooperation with Deutsches Ärzteblatt, the European Union of Science Journalists' Associations (EUSJA), and the Pulitzer Center on Crisis Reporting, the World Health Summit presents again the 'Next Generation of Science...

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the reaction of the selected group of individuals and helps determine whether the priority audience will find the components - usually draft...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

Broadcasting from February 2015 to October 2016, Elembo is a 156-part serial radio drama that uses entertainment education to address issues such as adolescent reproductive health, child and maternal health, refugees, and deforestation in the Democratic Republic of the Congo. Elembo (meaning "Footprint") airs in Lingala, one of the four...

This guide was produced to help journalists and writers to report on sex work in South Africa in a respectful and sensitive way. It sets out basic facts about the sex work industry and contains sections on appropriate terminology, use of images, and respectful interviewing techniques. Produced by Sonke Gender Justice, the Sex Workers Education...

 

"HIV-related stigmatisation and discrimination by young children towards their peers have important consequences at the individual level and for our response to the epidemic, yet research on this area is limited."

 

"The media have the ability to put VMMC [voluntary medical male circumcision] on the agenda for public discussion and to keep it there. Accurate, informed reporting of HIV- and VMMC-related issues can improve policies and outcomes, stimulate action, and bring about change."

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Television

This 143-page report discusses findings from a survey to evaluate health behaviour change communication interventions supported by the United States Agency for International Development (USAID) in Uganda, under the AFFORD/Uganda Health Marketing Group together with other implementing partners in Uganda. The survey particularly focused on...

Participants in post-broadcast focus groups reported "...that the drama series brought about a new level of consciousness about their personal risk to HIV, in part due to an increased sense of awareness or even suspicion of their sexual partners..." and that the series "sparked a considerable degree of meaningful self-reported behaviour...

The World Health Summit (WHS) has called for applications for its Young Science Journalists Award: 

"In cooperation with Deutsches Ärzteblatt, the European Union of Science Journalists' Associations (EUSJA), and the Pulitzer Center on Crisis Reporting, the World Health Summit presents again the 'Next Generation of Science...

"4Play: Sex Tips for Girls was a television drama that brought a rare touch of glamour and a distinctly feminine sensibility to the HIV communication genre in South Africa. 4Play also confronted the fact that – in the absence of a widely available female-initiated and controlled HIV prevention method – the key to protection for women lies in...

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the reaction of the selected group of individuals and helps determine whether the priority audience will find the components - usually draft...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

This guide was produced to help journalists and writers to report on sex work in South Africa in a respectful and sensitive way. It sets out basic facts about the sex work industry and contains sections on appropriate terminology, use of images, and respectful interviewing techniques. Produced by Sonke Gender Justice, the Sex Workers Education...

"The media have the ability to put VMMC [voluntary medical male circumcision] on the agenda for public discussion and to keep it there. Accurate, informed reporting of HIV- and VMMC-related issues can improve policies and outcomes, stimulate action, and bring about change."

Syndicate content