“Recent years have witnessed a shift from development programs that focus on a single health or development topic, to initiatives that encompass multiple topics within a single program.”
This resource brings together current best practices to guide programme planners and/or implementers in the design and implementation of an integrated social and behaviour change (SBCC) programme. “Integrated SBCC refers to SBCC programming designed to cohesively address more than one health or development issue within the same program. Typically, this involves developing a logical and unified SBCC strategy that addresses multiple topics and/or behaviors and considers how they relate or interact with one another.” Examples of integrated programmes include:
- Human Immunodeficiency Virus (HIV) and Tuberculosis (TB)
- Population, health and environment (PHE)
- Hand washing and improved child feeding practices
- Family planning and HIV prevention
- Reproductive, maternal, newborn and child health (RMNCH)
- Antenatal care (ANC), prevention of mother-to-child transmission of HIV (PMTCT) and prevention of malaria in pregnancy
- Integrated management of childhood illnesses (IMCI)
- Agriculture and nutrition
- Immunization and family planning
The I-Kit is divided into five primary sections:
- The Decision to Integrate: What is an integrated SBCC programme? What are the pros and cons of an integrated program? What are key questions to ask before deciding whether an integrated SBCC programme is appropriate, beneficial to our audience, and feasible?
- Laying the Foundation: Before designing an integrated SBCC programme, it is critical to understand the enabling environment for the programme. How to map the landscape for integration, how to engage and strengthen support for an integrated programme, and what other actions can be taken to lay the foundation for a successful integrated programme?
- Design: What are the important considerations throughout the integrated design process that may differ in detail from a vertical programme? Understand how formative research, programme goals and objectives, target audience(s), message design and communication approaches, and channels may be unique to an integrated SBCC programme.
- Implementation: While implementation of an integrated SBCC strategy is similar to that of a vertical SBCC strategy, several key considerations may improve the success of an integrated programme. What are the considerations for coordination and planning? What are the different implementation models and approaches best suited for integrated programmes and how best to use different forms of communication for integrated programmes? And what are the capacity strengthening considerations especially for community agents and providers in an integrated program?
- Research, Monitoring and Evaluation: Given their complex, varied and often dynamic nature, integrated SBCC programmes require unique research, monitoring, process and impact evaluation approaches. What are approaches an implementer might consider and how can findings be used in an appropriate and timely manner to re-plan and reprioritise?
The sections of the I-Kit contain the following:
- A synthesis of promising practices for integrated SBCC as currently understood;
- Guidance and considerations for developing, implementing and evaluating integrated SBCC programmes;
- Case studies of integrated SBCC programmes;
- Sample tools to assist in the development of integrated SBCC programmes (e.g., landscape mapping analysis templates); and
- Links to additional resources such as how-to guides for a number of different aspects of SBCC.
This resource was developed as a collaborative effort between Health Communication Capacity Collaborative (HC3) and the United Nations Commission on Life-Saving Commodities for Women and Children, and represents the work and contributions of a wide number of organisations and individuals from the global development and SBCC community.
HC3 website on August 8 2017.