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The Urban Adolescent Sexual and Reproductive Health Social and Behavior Change Communications Implementation Kit
November 4, 2015

The Urban Adolescent Sexual and Reproductive Health Social and Behavior ...

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"The social and cultural context surrounding young people growing up in urban areas is...different, in both positive and negative ways, affecting the health behaviors of young men and women, which can develop into repeated behaviors and habits ...

I-Kit for Ebola Preparedness
July 23, 2015

I-Kit for Ebola Preparedness

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This Ebola Communication Preparedness Implementation Kit (I-Kit) is designed to provide national and local stakeholders, as well as programme managers, with "key considerations and a roadmap for instituting and implementing critical, relevant, ...

Directorate General of Family Planning Bangladesh Digital Archive of SBCC Materials
July 21, 2015

Directorate General of Family Planning Bangladesh Digital Archive of SBCC ...

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This social and behaviour change communication (SBCC) digital library of both print and audio-visual materials was developed by the Information, Education, and Motivation (IEM) Unit of the Directorate General of Family Planning (DGFP) of ...

How to Conduct a Situation Analysis
May 6, 2015

How to Conduct a Situation Analysis

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"A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process."

How to Do Audience Segmentation
May 6, 2015

How to Do Audience Segmentation

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"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that ...

How to Do an Audience Analysis
May 6, 2015

How to Do an Audience Analysis

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"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must ...

How to Conduct a Pretest
May 5, 2015

How to Conduct a Pretest

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"Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the reaction of the selected group of individuals ...

How to Write a Creative Brief
May 5, 2015

How to Write a Creative Brief

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"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in ...

HIV Evidence
April 20, 2015

HIV Evidence

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This group of materials from the Health Communication Capacity Collaborative (HC3) and Johns Hopkins Bloomberg School of Public Health Center for Communication Programs is centred around an evidence database (See related summary below) on ...

SBCC Implementation Kit (I-Kit) to Support Faith-Based Organization Breastfeeding Interventions
February 3, 2015

SBCC Implementation Kit (I-Kit) to Support Faith-Based Organization ...

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"This I-Kit introduces users to the building blocks for a social and behavior change communication (SBCC) strategy for breastfeeding. It links the SBCC strategy development to faith-based organizations (FBOs) assets such as religious leaders and ...

Ebola Communication Network (ECN)
October 14, 2014

Ebola Communication Network (ECN)

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The Health Communication Capacity Collaborative (HC3) has developed the Ebola Communication Network (ECN), which houses Ebola-related social and behaviour change communication (SBCC) materials, as well as other resources and tools intended for ...

An Adaptable Communication Strategy for Demand Generation: Misoprostol
October 9, 2014

An Adaptable Communication Strategy for Demand Generation: Misoprostol

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This roadmap for communication design focuses on advocacy for use of misoprostol, one of 13 "Life-Saving Commodities." The commodity is used for postpartum hemorrhage (PPH) , a leading cause of maternal deaths, along with another underutilised ...

An Adaptable Communication Strategy for Magnesium Sulfate
October 9, 2014

An Adaptable Communication Strategy for Magnesium Sulfate

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"A communication strategy provides a 'road map' for local action targeted at behavior change and creates a consistent voice for the messages, materials, and activities developed. It also ensures that activities and products work together to ...

A Theory-Based Framework for Media Selection in Demand Generation Programs
September 25, 2014

A Theory-Based Framework for Media Selection in Demand Generation Programs

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"Theories are often used to guide the design of messaging content aimed at increasing demand for health services and commodities. However, it not always the case that theories are used to guide the selection of the media through which those ...

Addressing the Role of Gender in the Demand for RMNCH Commodities: A Programming Guide
September 25, 2014

Addressing the Role of Gender in the Demand for RMNCH Commodities: A ...

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"Demand generation increases awareness of and demand for health products or services among a particular intended audience through social and behavior change communication (SBCC) and social marketing techniques."

Demand Generation Implementation Kit for Underutilized Commodities in Reproductive, Maternal, Newborn, and Child Health
January 23, 2014

Demand Generation Implementation Kit for Underutilized Commodities in ...

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The "I-Kit" is a step-by-step guide to developing communication strategies to increase demand for the 13 under-utilised commodities identified by the United Nations (UN) Commission on Life-Saving Commodities. The commodities span across the ...

What's Your Story? Jamaica SBCC Materials for Men Who Have Sex With Men
November 4, 2013

What's Your Story? Jamaica SBCC Materials for Men Who Have Sex With Men

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Produced by Communication for Change (C-Change), a United States Agency for International Development (USAID)-funded project now managed by the Health Communication Capacity Collaborative (HC3), these social and behaviour change communication ...

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