September 29, 2015
The Soul Beat

Soul Beat Africa

The Soul Beat 256 - Communication and Media News and Issues
September 29, 2015
From SOUL BEAT AFRICA - where communication and media are central to AFRICA's social and economic development

This is a general issue of The Soul Beat e-newsletter which contains a selection of summaries from the Soul Beat Africa website covering a range of development issues. It includes programme experiences, research reports, evaluation reports, and resource materials which look at how media and communication, including information and communication technologies (ICTs), are helping to address sexual and reproductive health, Ebola, child health, malaria, gender-based violence, climate change, and governance.


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  • 1. No Yawa Youth Project - Ghana
    Launched in Ghana in January 2013, No Yawa is a youth project developed by DKT Ghana (DKT), Marie Stopes International Ghana (MSIG), and the Grameen Foundation that links sexual and reproductive health (SRH) education and behaviour change communication (BCC) to the provision of youth-friendly SRH services. No Yawa seeks to improve knowledge and behaviours, as well as availability of commodities and access to services, so that Ghanaian youth are able to make healthy choices. Activities include raising awareness and encouraging dialogue through: school and community activations, a call centre, social media and SMS (text messaging) platforms, music, digital stories, and peer education.
  • 2. Moyo ndi Mpamba Health Campaign - Malawi
    Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a radio drama, which encourages listeners to interact with the show using SMS and social media, as well as music, to communicate health messages. The project is a partnership between the Ministry of Health and SSDI-Communication.
  • 3. African Storybook Project (ASP) - Kenya, Lesotho, South Africa, and Uganda
    The African Storybook Project (ASP) is a website dedicated to making available, free of charge, African stories for children learning to read. The ASP is an initiative of the South African Institute for Distance Education (SAIDE), which currently has pilots running in Kenya, Lesotho, South Africa, and Uganda.
  • 4. Mpa Mpa Nkuwe (Let's Share) Programme - Uganda
    Launched in 2014, Mpa, Mpa Nkuwe is a communications programme in Uganda designed to share conservation and development messages through alternative media, such as talk shows, music videos, and comic strips. The first activity in the programme was the production of Imagine Bwindi, a music and video project to celebrate the beauty and natural resources of Bwindi Impenetrable National Park and raise awareness about Bwindi, the communities living around it, and issues surrounding the costs and benefits from the national park. Mpa Mpa Nkuwe is a collaboration between PCI Media Impact and the Uganda Poverty and Conservation Learning Group (U-PCLG).
  • 5. Women's Voices, Powering Change Project - Global
    Launched in 2015, Internews is implementing a 5-year project to assemble a global network of collaborators to: increase women's leadership in the media and information communications technology fields; improve the quality and coverage of information on women's issues; and ensure safe access to information and the internet for women and girls. Building on Internews' existing network and contacts, the project will offer women working in media in the developing world an online platform to share information and network, in-person and virtual training, as well as the opportunity to write stories and attend relevant international and regional conferences.
  • 6. Thuthuzeleka Radio Drama Series - South Africa
    Thuthuzeleka is a 13-part serial radio drama produced to encourage support for survivors of sexual violence and promote access to South Africa's Thuthuzela Care Centres (TCC) for care and treatment. The radio drama is designed to raise awareness and dialogue around sexual offences, as well as highlight the services and expertise available from the TCCs. Provided free to community radio stations, Thuthuzeleka (meaning be comforted in isiXhosa) was produced by CMFD (Community Media for Development) Productions for Sonke Gender Justice.
  • 7. Participatory Budgeting Project - Kenya
    Since 2012, Fahamu has been working with communities in Kenya to engage in participatory budgeting processes to help guide and direct public spending. Working with local government representatives, community activists, and existing social movements, citizens collectively identify priorities and make decisions about public monies.


  • 10. Somali Youth Speaks: Formative Findings from Somalia's Regions [April, 2015]
    This formative research sought to highlight the shared concerns of Somalia'™s youth and their aspirations for the future in order to inform the production of an interactive drama and radio phone-in programme. The study forms part of an initiative by the Somalia Stability Fund, who contracted BBC Media Action to support the development of an audience responsive media sector across Somalia - and to contribute to an understanding of citizenship and identity, particularly amongst youth, through drama programming.
  • 11. The Health Shop: Applying Integrated Marketing Communication to Generate Demand for Malaria Testing in the Private and Public Sectors [April, 2015]
    By Kalyani Prasad and Sandrine Martin
    This brief discusses a pilot project to generate demand and uptake of artemisinin based combination therapies and malaria rapid diagnostic (mRDT) tests in Zambia using an Integrated Marketing Communication (IMC) approach. The project applied the principles of '4Ps' used in the private sector: product, price, placement, and promotion, and included branding drugstores and informal outlets offering malaria treatment and testing as 'The Health Shop'.
  • 12. Delivering Climate Services for Farmers and Pastoralists Through Interactive Radio [March, 2015]
    By Karen Hampson, Rex Chapota, Japhet Emmanuel, Arame Tall, Sheila Huggins-Rao, Mark Leclair, Kevin Perkins, Harneet Kaur, and James Hansen
    This report shares findings of a scoping study to assess demand, opportunities, and potential for interactive radio as a way to deliver climate services for farmers and pastoralists. The research was conducted by the research programme on Climate Change, Agriculture and Food Security (CCAFS) in partnership with Farm Radio International in Tanzania, and Farm Radio Trust in Malawi. Over 1,280 individuals were interviewed in an audience research activity, while a desk survey, key informant interviews, and knowledge partner engagement activities were undertaken to validate audience research and assess the wider context.

  • 13. Interactive Radio! Toolkit for Stations [January, 2015]
    By Ida Jooste
    This toolkit was published to help radio stations produce interactive programming that encourages audience participation through call-ins, while also managing associated risks involved. As stated in the guide, "Audience participation shows are not only the most popular radio format, they are also the most risky as callers can take over and derail the conversation, or even incite hatred." The toolkit is meant to help presenters become trusted talk show hosts who will attract audiences, and deal effectively with a range of topics, as well as tricky callers.
  • 14. I-Kit for Ebola Preparedness
    This Ebola Communication Preparedness Implementation Kit (I-Kit), developed by the Health Communication Capacity Collaborative (HC3), is designed to provide national and local stakeholders, as well as programme managers, with "key considerations and a roadmap for instituting and implementing critical, relevant, practical and timely communication for responding to the threat of an Ebola Virus Disease (EVD) outbreak." The objective of the I-Kit is to guide countries in social and behaviour change communication (SBCC) and risk communication activity planning, including communication plan development for every stage of an Ebola response.
  • 15. Advocacy for Immunisation Website
    This is an online space for people working to improve immunisation systems and access to vaccines, particularly in resource-poor settings. It aims to help organisations find ideas, resources, and guidance to advocate for strengthened commitment to vaccines and immunisation to save lives.
  • 16. Towards New Social Contracts: Using Dialogue Processes to Promote Social Change [May, 2015]
    Edited by Clara Bosco, Dorothee Gueneheux, Amy Miller-Taylor, and Lerato Pagiwa
    This toolkit provides practical tools and resources to facilitate the use of multi-stakeholder, citizen-led dialogue processes to promote socio-political change. The proposed methodology is based on observations at several local dialogue processes initiated by civil society around crucial challenges experienced in their communities. The input from these dialogues have been synthesised to take stock of the useful and sometimes unusual perspectives of local stakeholders around challenges, trends, and innovations on how citizens collectively engage in the decisions that affect their lives.


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  • 17. African Media Leaders Forum (Nov 11-13 2015) Johannesburg, South Africa
    The African Media Leaders Forum (AMLF) 2015 is being hosted under the theme 'Shaping Development Conversations in Africa: The Role of Media in the Digital Environment.' Convened by the African Media Initiative (AMI), the forum is expected to present "a critical look at the changing nature of media in a digital environment." The Forum seeks to "address and seek practical solutions to the harsh realities that owners, editors and journalists consistently grapple with such as shrinking business as a result of dwindling sales, circulation dips in the print market, runaway costs of employment due to commercial pressure that dents editorial independence and tech adaptation."
  • 18. International Summit on Social and Behavior Change Communication (February 8 - 10, 2016) Addis Ababa, Ethiopia
    This inaugural International SBCC Summit 2016 will bring together the global community of SBCC organisations, professionals and researchers to advance the practice of SBCC. The event will include talks from SBCC field practitioners; a market fair of tools, methodologies, programmes and research; skills-building workshops; and plenary sessions to "consider the way forward in elevating the science and art of SBCC." The summit will focus on health topics such as HIV; tuberculosis; malaria; family planning/reproductive health; and maternal, neonatal and child health; among others.


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