Citizens' Voice and Accountability: Understanding What Works and Doesn't Work in Donor Approaches

Subtitle: 
Lessons and Recommendations Emerging from a Joint Donor Evaluation
Author: 
Alina Rocha Menocal
Bhavna Sharma
Publication Date
February 1, 2009
Affiliation: 

Overseas Development Institute (ODI)

This Policy Brief summarises the synthesis report from a project that looked at what works and what does not work - and why/why not - in donor support to citizens' voice and accountability (C&V) inter

Contact Information: 
Source: 

ODI website, February 25 2010.

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Track the West Africa Polio Campaign

In early 2009, the United Nations Children's Fund (UNICEF) created an initiative to enable tracking of the West Africa polio campaign via Google maps. This ongoing communication initiative is designed to raise awareness about polio by sharing updated information through information and communication technology (ICT).

Communication Strategies: 

Visitors to the West and Central Africa Regional Office website can track the progress of the February 2009 8-country synchronised polio campaign. The technology of "Google maps" provides various windows on the polio outbreak response, which sought to reach 53 million children under the age of 5 in 8 West African countries (Benin, Burkina Faso, Côte d'Ivoire, Ghana, Mali, Niger, and Togo, in coordination with Nigeria). Click here to view the map with either English or French content.

 

The map includes details such as polio-related facts and figures about each country, 2008 imported polio cases, and 2009 polio case count. Also, one may locate media reports about polio and the campaign for each country; for example, by clicking on an icon that looks like a transmission tower on the map in Nigeria, one accesses a list of articles published recently on strategies being implemented to fight false rumours about the vaccine, etc. Also, a green icon that looks like a microphone signifies "voices from the field". By clicking there, one may listen - for example - to an interview of Dr. Chitou, Chief of UNICEF Immunization Programme in Niger, discussing preparation efforts in that country.

Development Issues: 

Health.

Key Points: 

More than 162,000 trained immunisers will aim to reach every child with a polio vaccine (67,000 for Nigeria only). A total of 66 millions doses of vaccine are made available for each round of the campaign (33 million for Nigeria only). The campaign is scheduled in two rounds: the first from February 27 to March 2 and the second from March 27-30 2009.

Partner Text: 

This action is being organised as part of the Global Polio Eradication Initiative (GPEI), a partnership spearheaded by the World Health Organization (WHO), Rotary International, the US Centers for Disease Control and Prevention (CDC), and UNICEF.

Contact Information: 
Source: 

Emails from Gaëlle Bausson to The Communication Initiative on March 2 2009 and March 3 2009. Image credit: UNICEF/2009/wcaro.

Why Languages Matter: Meeting Millennium Development Goals Through Local Languages

Publication Date
August 29, 2008

Published in the International Year of Languages (2008) by the Christian faith-based organisation SIL International (formerly Summer Institute of Linguistics), “Why Languages Matter” provides readers with stories about how literacy programmes in local languages are intending to achieve the Millennium Development Goals (MDGs). The 16-page brochure also highlights how partnerships can revitalise local languages. According to the brochure: "The MDGs focus the work of advocates, aid workers, governments, and non-governmental organisations (NGOs), as they partner with local communities.

Contact Information: 
Source: 

UNESCO website accessed on October 6 2008; and email from Luci Tumas to The Communication Initiative on December 5 2008.

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Kids Waves

Communication Strategies: 

Each radio show revolves around a theme linked to the United Nations Convention on the Rights of the Child, and is broadcast on 110 radio stations across the region each week. According to the organisers, a big part of the project is the involvement of children and youth in the production and broadcasting of the programmes.

Each week, producers travel from village to village to train 12 children to produce and host radio shows. The project is designed to allow children to express themselves, gain valuable skills, and entertain their peers and families, while at the same time raising awareness of their rights and responsibilities. The programme's jingles as well as songs promoting child rights are also produced by young musicians.

The 30-minute radio shows are recorded live - a strategy for giving parents, community leaders, and local authorities the opportunity to discuss issues that are relevant and interesting to children. The goal is to thereby foster a greater interest and awareness of the needs, desires, and rights of young people in their communities.

Since Kids Waves has been used, adapted, and localised in different ways in each country, a brief description of each country's version is outlined below:

  1. Radio Gune Yi (Senegal) - According to the organisers, RGY was the first radio programme in West Africa produced by, for, and with children. On air since March 2005, RGY provided the base from which Kids Waves was developed. A television version, Télé Gune Yi, is currently being developed with national broadcaster RTS (Senegalese Radio Television).
  2. Deviwo Be Radio (Togo) - DBR was launched in December 2004. It has one main production partner station, and broadcasting is assured by 13 other private partner stations, rural or community, giving the programme airplay across the country. According to the organisers, the programme has had a significant impact on Togo's children and adults.
  3. Bibir Radio (Burkina Faso) - Launched in April 2005, this programme was broadcast in French and four local languages through February 2009. Child hosts hailed from diverse communities and localities where Plan works. Professional journalists from the national broadcaster supervised production. A total of 127 radio shows were produced in 127 communities for broadcast on 12 partner stations across the country. The children who participated set up 15 Bibir radio clubs in order to continue child rights promotion. One of the radio partners, "Radio La Voix du Lac", now offers his studio space for one hour per week so that the local radio club can broadcast a live radio show called "Les enfants à l'antenne". The show, which also features a contest, is designed to allow children to discuss child rights and their needs and concerns.
  4. Eto Dodo Deviwo (Benin) - Launched in May 2005, the EDD programme broadcasts in French and four local languages. Recently, Plan Benin partnered with the Office of Radio and Television in Benin (ORTB) to produce TV programmes to complement the radio show. In addition, Plan supports Radio Tokpa in their programme, Dimanche des Enfants, which gives children a half-day radio show on the last Sunday of each month. They discuss child rights and their needs and problems with adults and peers. The children are trained by professional journalists in gathering news and writing content. In this way, these shows complement those made by EDD and ORTB.
  5. Demisenw Kun Kan (Mali) - Launched in July 2005, the project has also supported the formation of 45 children's clubs to promote child rights. The programme is produced by the Office for Radio and Television Mali, and broadcast on 13 partner radio stations across the country.
  6. La Voix de Finda et Alpha (Guinea) - Launched in March 2006, this programme is, according to the organisers, possibly one of the most popular shows for young people in Plan's operational zones. It broadcasts in five languages.
  7. Pikin Dem Voice (Sierra Leone) - This programme was launched in May 2006. Prior to the launch, a recording session of stories of "I am a child but I have my rights too!" was held in the production studios in the Moyamba District Children's Awareness Radio (MODCAR) in August 2005. A two-week jingle and music workshop was also conducted in Freetown in March and April 2006 with the support of WARO radio technicians.
  8. Yen Adwen (Ghana) - These radio shows, hosted by children themselves, discuss various subjects : parents' separation/divorce, drugs, protecting children's private lives, parents' responsibilities, hygiene, protection of the environment, teenage pregnancy, water and sanitation, etc.
  9. I am a child but I have my rights too! (Cameroon) - Launched February 27 2007 following the training of radio presenters in May 2006 in Yaoundé, this initiative involves 18 partnering radio stations assuring the broadcast and coordination of short sketches related to various child rights and played by children in French and English.
  10. I am a child but I have my rights too! (Liberia) - Dozens of children were chosen and trained by professional actors to play short sketches linked to different child rights. These sketches have been recorded on CD and broadcast on various partner radio stations.


The Plan regional child media website provides details on Kids Waves and its activities in each country as well as on all the radio shows produced.

In addition to the radio programmes, Plan has produced two guides to help children and trainers prepare radio shows in the Kids Waves framework. They have also produced an information guide on child rights that can be used for planning and preparing shows.

Click here to view the Children's Guide for Pikin Dem Voice in PDF format.
Click here to view the Trainer's Guide for Pikin Dem Voice in PDF format.
Click here to view the Information Guide for Pikin Dem Voice in PDF format.

Development Issues: 

Children, Rights.

Key Points: 

According to the organisers, as of 2009:

  • More than 25,000 young people have been directly involved since 2004;
  • 2,000 radio shows have been produced since 2004 and broadcast on 110 radio stations;
  • more than 500,000 people have attended the live shows; and
  • millions from the region have listened to the programmes.
Partner Text: 

110 media partners, with funding by Nokia.

Source: 

Kids Waves website on July 16 2008; and emails from Stefanie Conrad and Allain Kounsovin to The Communication Initiative on August 20 2009 and August 26 2009, respectively.

Achieving the "Good Life": Why Some People Want Latrines in Rural Benin

Author: 
Marion W. Jenkins
Val Curtis
Publication Date
June 1, 2005
2005
June
Affiliation: 

Department of Civil & Environmental Engineering, University of California (Jenkins) and The Hygiene Centre, DCVB Unit, London School of Hygiene and Tropical Medicine (Curtis)

Source: 

Hygiene Central website on October 27 2008.

Radio and ICTs in West Africa: Connectivity and Uses (Radios et NTIC en Afrique de l’Ouest : Connectivité et Usages)

Publication Date
Publication Date: 
October 1, 2008

This publication by the Panos Institute West Africa (PIWA) looks at how new information communication technologies (ICTs) and radio can be used in combination with each other.

Languages: 

French and English

Number of Pages: 

116

Contact Information: 
Source: 

TRRAACE Newsletter 90, October 16 2008 and Panos Institute West Africa website on October 23 2008.

The Communication Initiative Network and Partnership convenes the communication and media for development, social and behavioural change community to share knowledge, connect, debate relevant issues, and critically review each other's work in order to advance effective development action across and between all development priorities. Contact Warren

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Featured

From Save the Children and the United Nations Children's Fund (UNICEF), this guide for journalists and media professionals in Valencia, Spain, is based upon a study, among communication professionals from TV, radio, periodicals, and daily newspapers, of their understanding of the Convention on the Rights of the Child (CRC) of the United Nations...

 

In this study from Spain, researchers sought to fill a gap in the literature on initiatives of child and youth participation in the production of media content at the municipal level in Spain. This recommendation of the Committee on the Rights of the Child (Comité de los Derechos del Niño - CDN) of the United Nations, follows the...

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Experiences

Running from February 2014 to July 2015, the Early Steps Program (ESP) is promoting increased investments and greater understanding of the importance of early childhood development (ECD) as a means to strengthen the business sector and economy of Uganda. The approach is based on evidence suggesting that many intellectual and social skills, as...

The Circus of Water, presented in Nicaragua, is a recreational and educational show which aims to raise awareness through drama about the benefits of water and the importance of protecting it as a natural resource. The show's messaging is addressed to children and adolescents and also seeks to influence teachers, parents, and mothers.

...

Implemented in 2011 in Colombia by PCI Media Impact and the Fundación Social (Social Foundation), this programme is designed to strengthen the capacities of members of community organisations, especially youth, on the use of the approach and methodology of Edutainment (EE) to promote the processes of planning and participatory management.

...

"By empowering village communities to improve the quality of girls' education and infrastructure in their government schools, more girls can be educated on larger scales. If more girls are educated, then their health, income levels and overall livelihoods improve, bringing about social transformation."

In the town of Leogane, Haiti, in 2011, the foundations VOCES and Proyecto Solidario por la Infancia (Solidarity Project for Children) implemented this ongoing programme aimed at protecting and promoting the rights of the child.

 

Following the 2010 earthquake, these organisations worked through the VILAJ programme (which in...

As part of the global Grassroots Girls Initiative (GGI), launched in 2006 by the Nike Foundation, Firelight Foundation (one of six partners who make up the GGI consortium), worked with three organisations in Malawi and Rwanda to identify and empower adolescent girls from economically poor and marginalised communities. The focus of the programme...

In celebration of the World Day of Prayer and Action for Children, leaders of different religious and faith communities in Panama, members of the Global Network of Religions for Children (GNRC), with the support of the United Nations Children's Fund (UNICEF) Panama, join to make a call to society, parishioners, and media to enable children and...

To help encourage better nutrition, hygiene, and health in Somalia, BBC Media Action implemented a radio-based media and communication project from 2011 to 2013. The radio programme, Tiraarka Qoyska (Pillars of the Family), included a drama called Dareemo (meaning "hay") followed by a studio-based on-air discussion where listeners could quiz...

Launched in Nay Pyi Taw, Myanmar, in July 2012 and completed in 2014, "Seven Things This Year" was a United Nations Children's Fund (UNICEF) campaign that aimed to engage women and mothers in Myanmar to enhance their role and contribution to child health and development by promoting 7 key family health practices for the better health of their...

This 22-minute-long video-based training resource was created for Save the Children's Community Based Distributors (CBDs) and Community Health Workers (CHWs) in South Sudan in an effort to build capacity to properly fill out treatment registers when they are administering medication to children in their communities.

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Strategic Thinking

 

In this study from Spain, researchers sought to fill a gap in the literature on initiatives of child and youth participation in the production of media content at the municipal level in Spain. This recommendation of the Committee on the Rights of the Child (Comité de los Derechos del Niño - CDN) of the United Nations, follows the...

"There is a real sense of collaboration - between the different parties that govern the country and its provinces; between the civil administration and the military; and, between the [polio eradication] programme's partners."

This report from the Independent Monitoring Board (IMB) provides an independent assessment of the...

"The need to communicate - and the idea that information is a form of assistance in its own right - is increasingly acknowledged as an urgent but under-supported aspect of disaster response."

In this article, Imogen Wall offers examples of the ways that strategic thinking around the use of communication is playing a role in the...

This BBC Media Action research examines the influence of Love9, a weekly TV and radio programme which aimed to address sexual and reproductive health (SRH) issues among young people in Cambodia. Love9 employs a "combination of drama, comedy, and factual discussion to encourage young people to learn directly from their peers" about such...

 

"Good knowledge is essential to prevent disease and improve health. Knowledge management (KM) provides a systematic process and tools to promote access to and use of knowledge among health and development practitioners to improve health and development outcomes."

 The Communicating with Disaster-Affected Communities (CDAC) Network has put together a lessons-learned web document on communicating with communities following an earthquake, focused on communication with Nepali communities and connecting lessons learned for early-stage action that can result in operational effectiveness.

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by Evaluation and Research

Making Evaluation Matter: Writings from South Asia

This is a first-of-its-kind collection of writings by evaluation professionals working in South Asia. It analyses and documents the status of, and challenges for, development evaluation in this region. The collection covers three critical dimensions of making evaluation matter in development processes and change in South Asia: context, methods...

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Digital

From Save the Children and the United Nations Children's Fund (UNICEF), this guide for journalists and media professionals in Valencia, Spain, is based upon a study, among communication professionals from TV, radio, periodicals, and daily newspapers, of their understanding of the Convention on the Rights of the Child (CRC) of the United Nations...

 

In this study from Spain, researchers sought to fill a gap in the literature on initiatives of child and youth participation in the production of media content at the municipal level in Spain. This recommendation of the Committee on the Rights of the Child (Comité de los Derechos del Niño - CDN) of the United Nations, follows the...

The World Health Summit (WHS) has called for applications for its Young Science Journalists Award: 

"In cooperation with Deutsches Ärzteblatt, the European Union of Science Journalists' Associations (EUSJA), and the Pulitzer Center on Crisis Reporting, the World Health Summit presents again the 'Next Generation of Science...

Launched in 2013 by The Womanity Foundation with the vision of supporting innovative and effective solutions focused on violence against women, this annual award seeks to identify evidence-based programmes and then to find and support partner organisations that...

"...interactive audio programming (IAI) remains a viable and useful intervention format for increasing access to high-quality early education, particularly in the most challenged districts..."

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"The need to communicate - and the idea that information is a form of assistance in its own right - is increasingly acknowledged as an urgent but under-supported aspect of disaster response."

In this article, Imogen Wall offers examples of the ways that strategic thinking around the use of communication is playing a role in the...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

Author: Nokholo Mhluzani, April 30 2015 - Towards the end of the year 2014 Action IEHDC [Action Institute for Environment, Health and Development Communication] produced a television talk show under the Wize Up, your decision your life campaign. The television show that aired on Zimbabwe’s local television station, ZBCTV, was primarily targeted...

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Film and Video

From Save the Children and the United Nations Children's Fund (UNICEF), this guide for journalists and media professionals in Valencia, Spain, is based upon a study, among communication professionals from TV, radio, periodicals, and daily newspapers, of their understanding of the Convention on the Rights of the Child (CRC) of the United Nations...

The World Health Summit (WHS) has called for applications for its Young Science Journalists Award: 

"In cooperation with Deutsches Ärzteblatt, the European Union of Science Journalists' Associations (EUSJA), and the Pulitzer Center on Crisis Reporting, the World Health Summit presents again the 'Next Generation of Science...

Arabic inscriptions on Dhaka walls, aiming to stop public urinators (Bangladesh)

Author: Adnan R. Amin, May 19 2015 - BACKGROUND

"...interactive audio programming (IAI) remains a viable and useful intervention format for increasing access to high-quality early education, particularly in the most challenged districts..."

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

Implemented in 2011 in Colombia by PCI Media Impact and the Fundación Social (Social Foundation), this programme is designed to strengthen the capacities of members of community organisations, especially youth, on the use of the approach and methodology of Edutainment (EE) to promote the processes of planning and participatory management.

...

As part of the global Grassroots Girls Initiative (GGI), launched in 2006 by the Nike Foundation, Firelight Foundation (one of six partners who make up the GGI consortium), worked with three organisations in Malawi and Rwanda to identify and empower adolescent girls from economically poor and marginalised communities. The focus of the programme...

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Radio

From Save the Children and the United Nations Children's Fund (UNICEF), this guide for journalists and media professionals in Valencia, Spain, is based upon a study, among communication professionals from TV, radio, periodicals, and daily newspapers, of their understanding of the Convention on the Rights of the Child (CRC) of the United Nations...

 

In this study from Spain, researchers sought to fill a gap in the literature on initiatives of child and youth participation in the production of media content at the municipal level in Spain. This recommendation of the Committee on the Rights of the Child (Comité de los Derechos del Niño - CDN) of the United Nations, follows the...

The World Health Summit (WHS) has called for applications for its Young Science Journalists Award: 

"In cooperation with Deutsches Ärzteblatt, the European Union of Science Journalists' Associations (EUSJA), and the Pulitzer Center on Crisis Reporting, the World Health Summit presents again the 'Next Generation of Science...

Author: Carly Griggs, May 19 2015 - A few months ago as I pulled into Songambele village in Dodoma region, Tanzania, a soft drizzle was setting in. I pulled my jumper on as I stepped out of the car - it was unusually chilly for September. But the village residents were not fazed, in fact they were thrilled - it was the first rain they had seen...

"...interactive audio programming (IAI) remains a viable and useful intervention format for increasing access to high-quality early education, particularly in the most challenged districts..."

Author: Suman Basnet, May 15 2015 - As Regional Coordinator of AMARC Asia Pacific, Suman Basnet sent this email to colleagues on May 13 2015. He has kindly offered to allow its publication as a blog:

Dear colleagues and friends, 

Developing Radio Partners is a US-based non-profit media development organization that works with people running local radio stations in developing countries. We provide them with the skills, content and methodologies they need to bring reliable information services on development topics to their listeners.

Developing Radio Partners is...

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

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Television

From Save the Children and the United Nations Children's Fund (UNICEF), this guide for journalists and media professionals in Valencia, Spain, is based upon a study, among communication professionals from TV, radio, periodicals, and daily newspapers, of their understanding of the Convention on the Rights of the Child (CRC) of the United Nations...

 

In this study from Spain, researchers sought to fill a gap in the literature on initiatives of child and youth participation in the production of media content at the municipal level in Spain. This recommendation of the Committee on the Rights of the Child (Comité de los Derechos del Niño - CDN) of the United Nations, follows the...

The World Health Summit (WHS) has called for applications for its Young Science Journalists Award: 

"In cooperation with Deutsches Ärzteblatt, the European Union of Science Journalists' Associations (EUSJA), and the Pulitzer Center on Crisis Reporting, the World Health Summit presents again the 'Next Generation of Science...

Reality television show Amrai Pari, broadcast in Bangladesh through BBC Media Action, reaches 15.8 million people with messaging on climate risk and resilience. This research was intended to measure "how target communities worked together to address environmental hazards and explored the influence of Amrai Pari in communities."

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

Author: Kirsty Cockburn, May 4 2015 - When Saturday’s devastating earthquake struck, I’d just finished filming with Sajha Sawal, BBC Media Action’s debate programme in Nepal.

Author: Nokholo Mhluzani, April 30 2015 - Towards the end of the year 2014 Action IEHDC [Action Institute for Environment, Health and Development Communication] produced a television talk show under the Wize Up, your decision your life campaign. The television show that aired on Zimbabwe’s local television station, ZBCTV, was primarily targeted...

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Community Participation

Author: Sue Goldstein, May 21 2015 - "Of the 19.3 million children under-immunized with DTP-3 in 2010, 6.6 million were in Africa and 60% of those children lived in only five countries. The availability of vaccines is not the major problem - it is the delivery systems, a trained workforce to deliver the vaccines, and a participating community...

Author: Valentina Tartari, May 20 2015 - My name is Valentina Tartari. I am not a journalist, nor an expert on African politics, but an international development graduate with a strong research interest in African communities.

Author: Suman Basnet, May 15 2015 - As Regional Coordinator of AMARC Asia Pacific, Suman Basnet sent this email to colleagues on May 13 2015. He has kindly offered to allow its publication as a blog:

Dear colleagues and friends, 

"A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process."

The United Nations Children's Fund (UNICEF) created this guidebook for teachers in emergency situations. The guidebook, accompanied by regional flashcards (Africa, Afghanistan/Pakistan, and Latin America), and visual aids, provides teachers with the tools to teach children about health practices involving water, sanitation and hygiene (WASH)....

 

"Good knowledge is essential to prevent disease and improve health. Knowledge management (KM) provides a systematic process and tools to promote access to and use of knowledge among health and development practitioners to improve health and development outcomes."

From the CHW Reference Guide, authors Donna Bjerregaard, Initiatives Inc., and Henry Perry, Johns Hopkins University, April 28 2015 - The CHW Reference Guide was produced under the Maternal and Child Health Integrated Program, the...

Verboice is a free and open-source tool for creating and running projects that interact via voice, allowing users to listen and record messages in their own language and dialect or answer questions with a phone keypad.

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Materials

From Save the Children and the United Nations Children's Fund (UNICEF), this guide for journalists and media professionals in Valencia, Spain, is based upon a study, among communication professionals from TV, radio, periodicals, and daily newspapers, of their understanding of the Convention on the Rights of the Child (CRC) of the United Nations...

"A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process."

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

The United Nations Children's Fund (UNICEF) created this guidebook for teachers in emergency situations. The guidebook, accompanied by regional flashcards (Africa, Afghanistan/Pakistan, and Latin America), and visual aids, provides teachers with the tools to teach children about health practices involving water, sanitation and hygiene (WASH)....

"Research indicates that mass media campaigns increase knowledge, skills and awareness of sexual and reproductive health issues, yet are most effective when combined with other complementary activities, including peer led interventions and outreach."

This guide was produced to help journalists and writers to report on sex work in South Africa in a respectful and sensitive way. It sets out basic facts about the sex work industry and contains sections on appropriate terminology, use of images, and respectful interviewing techniques. Produced by Sonke Gender Justice, the Sex Workers Education...

This guide, developed by Communicating with Disaster-Affected Communities (CDAC) Network Member agencies in collaboration with the Assessment Capacities Project (ACAPS), contains "common tools to assess information and communication needs of communities affected by disasters" and is designed for staff working on a humanitarian response.

Verboice is a free and open-source tool for creating and running projects that interact via voice, allowing users to listen and record messages in their own language and dialect or answer questions with a phone keypad.

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The Communication Initiative Network: Review, Search, Connect, Share

♦ 88,000 people engaged or with an interest in media and communication for development, social and behavioural change - growing on a daily basis.

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♦ The network is across 200 countries and territories. 30% are in NON-OECD countries. 70% are communication, media, social and behavioural change focused. 30% are policy makers, funders and technical experts in other areas of Development - from economists, epidemiologists, water engineers, health system strengthening folks and much more.

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lusizi's picture

I have bben teaching at the University of Malawi- Chancellor College for 8 years, teaching Drama and Media for Development Communication. My areas of interest are Development Broadcasting-...

vaquerita's picture

Online Safety Consultant

Specialties: child online safety, digital parenting, online reputation management, digital citizenship

andreeg's picture

I hold a PhD in Educational Studies. My work is focused on youth, sexuality education and gender issues. 

Erika Maldonado's picture

Actualmente estudiante de comunicación social en el área de impreso en la Univarsidad Católica Santa Rosa, Cristiana Católica y bailarina del grupo juvenil...

Cesar Augusto Correa Sandoval's picture

Tengo experiencia como corrector de estilo y documentador. En cuanto a mis intereses, están la lectura y el cine.

hpolepole's picture

FIELD/ WORK EXPERIENCE:

 

1996-2000: Have been participating on a number of student's environmental activities (in school clubs) and HIV/AIDS...

Bamzi's picture

I recently graduated college with a Bachelor of Arts in Political Science and Mass Communication. In college, I developed a strong passion for international relations, and particularly...

Desarrollo Profesional Universidad Austral's picture

Somos el departamento de Desarrollo Profesional de la Facultad de Comunicación de la Universidad AUstral. 

Nos interesa hacer llegar a nuestros alumnos las novedades en estos campos...

btdes's picture

I have cross-platform digital marketing experience for international NGOs. One day I'd like to work more closely with local NGOs in-country.

Dimagi's picture

Dimagi is an award-winning, socially-conscious technology company that helps organizations deliver quality health care to urban and rural communities in over 30 countries around the world. Our...

WinrockHR's picture

Winrock International is a nonprofit organization that works with people in the United States and around the world to empower the disadvantaged, increase economic opportunity, and sustain natural...

matthew.reading-smith's picture

CIVICUS is an international alliance dedicated to strengthening citizen action and civil society around the world. In order to do so, we focus on three priority areas (corresponding to our...

IQUO OKON's picture

I am a Community Health Nurse Specialist and a Researcher with more than 33 years of experience in public health practice. In my thirty-three years community health  practice, I have twenty-...

Zoe Titus's picture

Media freedom/free expression activist with 20 years experience in policy advocacy and campaigning.

jwaninda's picture

A Sociable, Enthusiastic, People-Centred, and Results Driven Communication Professional. Possesses specialized training in news writing and reporting, writing for effective communication and...

edwin mauluka's picture

Am a Malawian Journalist covering various issues including; Social, economic, health, political, human rights and entertainment

Am very much interested in developing my career skills in...

jabbsug's picture

Mr. Michael Odong has over 10 years of experience working in Public health

in emergencies and transition settings. Michael is highly experienced in

community based and micronutrient...

Rosaline Mbayo's picture

Dedicated and strong willed with vision and mission. Fifteen years of professional working experience in project leadership and management in social and health issues with African populations in...

mtouhon's picture

Dr Moïse TOUHON is pharmacist with 13 years of experience in health commodities supply chain management (10 years in HIV/AIDS and 3 years in Malaria commodities). Dr Moïse TOUHON is an Expert in...

Joe Sandilands's picture

I have 18+ years experience i a financial envronment of which 10+ years in a management position. Working in a corporate environment has given me the advantage to understand the importance to meet...