Support for people to build the capacities and skills necessary to engage in social and political processes

Ab Shasan Humro Hoi

This grassroots comics campaign on children's participation in local governance was organised in December 2009 by World Comics India in collaboration with Adithi-Plan.

Communication Strategies: 

World Comics India has created a methodology - the "grassroots comics campaign" - that it has applied to several social change efforts (click here for other examples). As World Comics India's founder, Sharad Sharma, explains in his Grassroots Comics Campaign Manual, grassroots comics are comics which are not prepared by professional artists, but by socially aware people themselves, based on their own views. The idea is that people can tell their own stories using the comics format, i.e. storytelling with a combination of images and texts. Through a series of workshops, ordinary people learn that "making grassroots comics is relatively easy and does not require heavy duty technical expertise of any kind. All one needs is a story, paper, pen and access to photocopying."

Recognising the power of being able to share their views with other people, comic drawers like the children participating in Ab Shasan Humro Hoi prepare black-and-white comics for distribution at a local level. After photocopying, the grassroots comics are pasted up in places where people gather leisurely, and in schools, at bus stops, in shops and offices, on notice boards, and even on electricity poles. "Only when the comics are distributed in the society, they make an impact. People become informed of new ways of thinking, and at best, the messages in the comics create local debate." There is also an experience of rallying - as is best communicated by viewing the series of photos available here - whereby children march with their comics on the streets and spark debate. As Sharma explains, "The close connection is the most important point here. The readers and the people who have made the comics are not very different from each other. Common people of the society, who feel strongly about some issues, prepare the campaign material themselves, instead of getting them done by an artist from the capital or abroad [the material produced will often lack a local touch, local language, and local culture]. One of the most important things...is the fact that when a wallposter comic is on view, not only a message is conveyed, but also debate takes place."

In short, "Grassroots comics help local people to bring forward their own issues and experiences by framing them in a visual story. Once the technique of making comics is understood by people, then they can prepare comics on almost any issue in a very short time."

Development Issues: 

Children, Governance.

Key Points: 

After viewing and discussing with children the comics they produced as part of Ab Shasan Humro Hoi, the Village Head sanctioned 2 hand pumps when children reported a water scarcity problem in school and village. Sharma shares another example of impact: Rinku studies in Class 8 and was quite angry at the garbage lying next to her classroom. She drew a comic and sent it to her ward member and soon the school compound was cleaned. Here is a summary of the text of her 8-page comic "My Beautiful School" (see above for an image of the comic): "People are annoyed by the stench that surrounds an otherwise beautiful school. The children go about complaining to people but not many show concern. A teacher understands the gravity of the situation and complains to the ward member. The ward member gets the school cleaned immediately. Further dumping in the area is also stopped. The children noticing the clean unused space now decide to plant trees there. The school that once smelt foul now looks very beautiful and it even has a pretty garden in its backyard."

Partner Text: 

World Comics India and Adithi-Plan.

Source: 

OURMEDIA-L listserv, December 28 2009; email from Sharad Sharma to The Communication Initiative on January 27 2010; and World Comics India website, January 27 2010.

Radio Salus

Radio Salus (derived from the Latin word "salut", meaning salvation) was established in 2005 at the National University of Rwanda as a result of a project implemented by the United Nations Educational

Communication Strategies: 

Radio Salus broadcasts 24 hours a day, seven days a week, and organisers say its programming reaches the entire population of Rwanda, as well as neighbouring communities in DRC and Burundi.

The radio station team, which includes professional journalists and journalism students, produces a variety of news, educational, and entertainment programming broadcast in Kinyarwanda, Swahili, English, and French. According to organisers, each week more than 25 different programmes are broadcast on a broad range of topics including education, agriculture, health, HIV/AIDS, Rwandan history, news, conflict management, sports, and coffee (a long-established, but not well understood industry in the country).

In advance of the August 2009 elections, journalists from the station received training specific to election coverage, including election laws and rules, understanding the Rwandan journalists' code of conduct during elections, the professional standards of free and fair elections, and covering elections independently and professionally.

According to the radio station, the training of students and professionals at the radio station has become a key determinant in diversifying media programming in Rwanda and in building confidence in private radio as a viable means of mass media. Radio Salus has reportedly also managed to empower Rwandan youth, women, and disabled people. Through its educational programmes on economy, environment, HIV/AIDS, health and history, organisers say that it has become a socio-economic development tool for many Rwandans. For example, Radio Salus has contributed to educating local small businessmen and women on how to advertise their products and services. In addition, it has supported and promoted young artists by giving them the opportunity to publicise their new songs.

Development Issues: 

Democracy, Media Development.

Key Points: 

As of November 2008, more than 100 young journalists had received training through Radio Salus, and many students continue to work there as trainee journalists. The station's sports programme has been rated the top radio programme in the country.

Partner Text: 

United Nations Educational, Scientific, and Cultural Organization (UNESCO).

Contact Information: 
Source: 

National University of Rwanda website and UNESCO website - both accessed on January 12 2010.

Khululeka Siyavota

Khululeka Siyavota is a drama series, initiated by the South African Broadcasting Corporation (SABC) Education Department, which is designed to address issues related to voter education, the secrecy o

Communication Strategies: 

The 13-episode series is set in the Western Cape, and focuses on the extended Zwane family, their friends, and community. It addresses apathy among the youth, alienation, and disillusionment of voters while taking a human rights approach - exploring individual and group rights as underpinned by the South African constitution. It also examines issues of accountability and transparency of those holding public office and highlights institutions of democracy that support the community. The series places emphasis on individuals taking responsibly and taking part in the elections. According to organisers, the show intends to remind viewers that their vote is their voice and every vote has the power to make a difference.

Khululeka Siyavota is part of a larger ID Ur-Self NOW! campaign which went on road shows in 5 different provinces. The campaign encouraged 16-year olds to get their ID document to be able to vote in the future, and urged 18-year olds to get their ID documents in order to vote in the 2009 elections.

The series was broadcast on SABC 2 every Sunday evening for 13 weeks beginning January 4 2009.

Development Issues: 

Democracy and Governance, Youth

Partner Text: 

Penguin Films, SABC Education, Independent Electoral Commission

Contact Information: 
Source: 

Khululka Siyavota press release on December 10 2008; and Penguin Films website, February 24 2010.

Africa Good Governance Programme on the Radio Waves

The Africa Good Governance Programme on the Radio Waves is a project of the World Bank Institute (WBI), launched in 2006, to support local government capacity building and community empowerment via ra
Communication Strategies: 

The objective of the project was to support local government capacity building and community empowerment through transmission of key information related to anti-corruption, civic participation, and fiscal decentralisation. The programme stems from the lessons learned from the Local Government on the Radio Waves pilot project held in Malawi in 2003.

The programme included 4 different components:

  1. Governing Municipalities without Corruption - this programme was designed with all of Africa in mind, but particular attention was paid to municipal national associations from Ghana, Kenya, Malawi, Tanzania, and Uganda. Key stakeholders from central government and non-governmental institutions were involved directly in its design and content. All local governments and members of civil society were invited to participate in this learning programme to combat corruption. The programme was produced in both English and Swahili to increase outreach to stakeholder groups.
  2. Civic Participation – this programme introduced listeners to concepts, definitions, and tools regarding civic participation and governance. The course featured four modules: Principles of Community-Driven Development, Strategic Planning for Communities, Civic Participation and Local Governance, and Participatory Monitoring & Evaluation. Listeners learned why participating in their community's development was important, and how to effectively engage in their own local governance. They also learned tools such as setting goals and forming action plans, and gained knowledge on how to hold local governments and organisations accountable through monitoring and evaluation methods.
  3. Municipal Finance/Participatory Budgeting – this programme presented a step-by-step methodology on how municipal government can work collaboratively with the community in order to define, execute, monitor, and evaluate a budget which reflects the priorities and needs of the population. The course focused on both revenue generation in budget formulation and on defining public expenditures within the context of limited means. In addition, the course emphasised how to ensure that the budget mobilises and motivates the contribution of both the community and the private sector. Given that each country has their own internal budgetary processes, the course was not intended to replace or change existing systems, but, rather, to complement and improve the overall municipal budgeting experience.
  4. Africa Municipal News Magazines – the objective of this programme was to ensure that the news of municipal governance was known throughout Africa. In addition, the monthly news magazine presented lessons learned from past practice and emphasised how to avoid errors and mistakes. The magazine intended to give voice to municipal government in Africa ensuring that local governments were linked through knowledge and news. The magazine took as its principal source the Africa Local Government Action Forum (ALGAF) but was also open to contributions by listeners and interested institutions. Each municipal association was invited to participate, thereby hopefully ensuring relevance and impact. A summary of the programme was then prepared in written form and posted on partner home pages and sent as a news release to national and local journalists in order to foster local dissemination.


Three of the programmes - Governing Municipalities without Corruption, Civic Participation, and Municipal Finance/Participatory Budgeting - were structured as formal capacity-building initiatives. The fourth component, Africa Municipal News Magazine, used a magazine format and served as an umbrella programme to disseminate information, share experiences, and provide news to municipal stakeholders in the region. The three capacity-building initiatives use an interactive methodology that promotes active participation in the learning programme.

Development Issues: 

Democracy and Governance.

Key Points: 

The goal of the learning programmes was the elaboration of action plans by the participants (mayors, local public officials, members of local communities, and representatives of civil society) that could be incorporated into ongoing reform work and had the potential to be replicated in other municipalities and countries.

The first component of the programme - Governing Municipalities without Corruption - started on July 14 2005. The other components started in early 2006, and ran until June 2006. The programme was broadcast in English, and there were plans to include local languages (French and Portuguese).

Partner Text: 

WBI, First Voice, Municipal Development Partnership for Eastern and Southern Africa (MDP-ESA), and the national associations of local governments.

Contact Information: 
Source: 

World Bank website on February 17 2007 and July 23 2009.

Political Crisis, Mediated Deliberation and Citizen Engagement: A Case Study of Bangladesh and Nirbachoni Sanglap

Author: 
Veena V. Raman
Anurudra Bhanot
Publication Date
November 3, 2008
Affiliation: 

Pennsylvania State University (Raman); BBC World Service Trust (Bhanot)

Accepted by the International Association for Media and Communication Research (IAMCR) Conference, held in Mexico City, Mexico, July 21-24 2009, this 32-page paper examines the role of the media in Bangladesh during emergency rule through a look at television and radio debates designed to foster awareness and conversations among citizens and to engage them politically.

It does so through a case study of the following BBC World Service Trust (BBC WST) initiatives:

Contact Information: 
Source: 

Email from Emily LeRoux-Rutledge to The Communication Initiative on October 1 2009.

A Campaign Manual for Women Candidates in the Sierra Leone Local Government Elections

Subtitle: 
Promoting Women's Participation
Publication Date
Publication Date: 
December 1, 2008

Developed by the National Democratic Institute (NDI), this 23-page training manual is designed to train women candidates in campaigning for local elections.

Cost: 
Free to download
Languages: 

English

Number of Pages: 

23

Contact Information: 
Source: 

National Democratic Institute website on December 16 2008 and January 25 2010.

Managing Mobilisation? Participatory Processes and Dam Building in South Africa, the Berg River Project

Author: 
Lisa Thompson
Publication Date
November 15, 2005
Affiliation: 

Institute of Development Studies (IDS)

This 47-page research paper on water resource management focuses on the attempt by some countries to neutralise criticism of their water management policies by creating formal spaces for public consul

Ethiopian Women Lawyers Association (EWLA)

Ethiopian Women Lawyers Association (EWLA) is an organisation that has been working since 1995 to raise awareness of women's legal rights in Ethiopia using diverse media such as newsletters and the in
Communication Strategies: 

In an effort to inventory laws that discriminate against women, ELWA carries out research and law reform advocacy. Specifically, the association commissions research on laws which directly or indirectly affect women and their rights. The findings of this research are used as the basis for advocacy and an entry point for national debate.

EWLA uses newsletters, the media, and the internet to get its message across. For example, EWLA also has a 10-minute educational radio programme that airs once a week on the national Radio Service (Saturday mornings from 8:40am to 8:50am). The association also has a documentation centre that provides reading materials on women’s issues and other related matters to students and individual researchers. These communication tools are meant to ensure that EWLA's research on the social, economic and political impact of discrimination against women reaches key people in government and throughout civil society.

Interpersonal approaches also characterise ELWA's work. The organisation has an ongoing public education training programme for women on women's rights, assertiveness and reproductive health and rights. The objective of the training is to enhance awareness on women's rights among female students and women workers.

Development Issues: 

Rights, Women, Gender.

Key Points: 

ELWA aims to:

  • assist Ethiopia in the preparation, implementation and monitoring of a comprehensive poverty reduction strategy
  • strengthen and provide local security and access to justice
  • strengthen the capacity of Ethiopian civil society organisations
  • support prisoners' rights in Ethiopia through Prison Fellowship Ethiopia, which lobbies for adequate services and support for prisoners, ex-prisoners and their families.


The organisation believes that, “Although [women’s legal rights] are enshrined in the country’s constitution, women still face legal and traditional discrimination as well as unequal treatment in education, employment and access to public services.”

Partner Text: 

Department for International Development (DFID) Ethiopia.

Source: 

DFID website on January 18 2005; and EWLA website on July 26 2005.

The Communication Initiative Network and Partnership convenes the communication and media for development, social and behavioural change community to share knowledge, connect, debate relevant issues, and critically review each other's work in order to advance effective development action across and between all development priorities. Contact Warren

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Featured

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [Social and Behaviour Change Communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"The need to communicate - and the idea that information is a form of assistance in its own right - is increasingly acknowledged as an urgent but under-supported aspect of disaster response."

In this article, Imogen Wall offers examples of the ways that strategic thinking around the use of communication is playing a role in the...

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Experiences

The Circus of Water, presented in Nicaragua, is a recreational and educational show which aims to raise awareness through drama about the benefits of water and the importance of protecting it as a natural resource. The show's messaging is addressed to children and adolescents and also seeks to influence teachers, parents, and mothers.

...

Implemented in 2011 in Colombia by PCI Media Impact and the Fundación Social (Social Foundation), this programme is designed to strengthen the capacities of members of community organisations, especially youth, on the use of the approach and methodology of Edutainment (EE) to promote the processes of planning and participatory management.

...

"By empowering village communities to improve the quality of girls' education and infrastructure in their government schools, more girls can be educated on larger scales. If more girls are educated, then their health, income levels and overall livelihoods improve, bringing about social transformation."

In the town of Leogane, Haiti, in 2011, the foundations VOCES and Proyecto Solidario por la Infancia (Solidarity Project for Children) implemented this ongoing programme aimed at protecting and promoting the rights of the child.

 

Following the 2010 earthquake, these organisations worked through the VILAJ programme (which in...

As part of the global Grassroots Girls Initiative (GGI), launched in 2006 by the Nike Foundation, Firelight Foundation (one of six partners who make up the GGI consortium), worked with three organisations in Malawi and Rwanda to identify and empower adolescent girls from economically poor and marginalised communities. The focus of the programme...

In celebration of the World Day of Prayer and Action for Children, leaders of different religious and faith communities in Panama, members of the Global Network of Religions for Children (GNRC), with the support of the United Nations Children's Fund (UNICEF) Panama, join to make a call to society, parishioners, and media to enable children and...

To help encourage better nutrition, hygiene, and health in Somalia, BBC Media Action implemented a radio-based media and communication project from 2011 to 2013. The radio programme, Tiraarka Qoyska (Pillars of the Family), included a drama called Dareemo (meaning "hay") followed by a studio-based on-air discussion where listeners could quiz...

Launched in Nay Pyi Taw, Myanmar, in July 2012 and completed in 2014, "Seven Things This Year" was a United Nations Children's Fund (UNICEF) campaign that aimed to engage women and mothers in Myanmar to enhance their role and contribution to child health and development by promoting 7 key family health practices for the better health of their...

This 22-minute-long video-based training resource was created for Save the Children's Community Based Distributors (CBDs) and Community Health Workers (CHWs) in South Sudan in an effort to build capacity to properly fill out treatment registers when they are administering medication to children in their communities.

This is a multi-platform initiative that promotes the development of skills for safe and beneficial use of information and communication technology (ICT) amongst children between 3 and 7 years of age. It also seeks to provide opportunities for mothers, fathers, caregivers, and educators to engage in a conversation with children about technology...

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Strategic Thinking

"The need to communicate - and the idea that information is a form of assistance in its own right - is increasingly acknowledged as an urgent but under-supported aspect of disaster response."

In this article, Imogen Wall offers examples of the ways that strategic thinking around the use of communication is playing a role in the...

This BBC Media Action research examines the influence of Love9, a weekly TV and radio programme which aimed to address sexual and reproductive health (SRH) issues among young people in Cambodia. Love9 employs a "combination of drama, comedy, and factual discussion to encourage young people to learn directly from their peers" about such...

 

"Good knowledge is essential to prevent disease and improve health. Knowledge management (KM) provides a systematic process and tools to promote access to and use of knowledge among health and development practitioners to improve health and development outcomes."

 The Communicating with Disaster-Affected Communities (CDAC) Network has put together a lessons-learned web document on communicating with communities following an earthquake, focused on communication with Nepali communities and connecting lessons learned for early-stage action that can result in operational effectiveness.

 

"HIV-related stigmatisation and discrimination by young children towards their peers have important consequences at the individual level and for our response to the epidemic, yet research on this area is limited."

 

 

"The purpose of the present meta-analysis was to expand on previous systematic reviews to examine the overall effectiveness of mass media-delivered HIV interventions and to identify predictors of changes in condom use and HIV-related knowledge."

 

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by Evaluation and Research

Making Evaluation Matter: Writings from South Asia

This is a first-of-its-kind collection of writings by evaluation professionals working in South Asia. It analyses and documents the status of, and challenges for, development evaluation in this region. The collection covers three critical dimensions of making evaluation matter in development processes and change in South Asia: context, methods...

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Digital

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [Social and Behaviour Change Communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"The need to communicate - and the idea that information is a form of assistance in its own right - is increasingly acknowledged as an urgent but under-supported aspect of disaster response."

In this article, Imogen Wall offers examples of the ways that strategic thinking around the use of communication is playing a role in the...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

Author: Nokholo Mhluzani, April 30 2015 - Towards the end of the year 2014 Action IEHDC [Action Institute for Environment, Health and Development Communication] produced a television talk show under the Wize Up, your decision your life campaign. The television show that aired on Zimbabwe’s local television station, ZBCTV, was primarily targeted...

 

"Good knowledge is essential to prevent disease and improve health. Knowledge management (KM) provides a systematic process and tools to promote access to and use of knowledge among health and development practitioners to improve health and development outcomes."

This guide, developed by Communicating with Disaster-Affected Communities (CDAC) Network Member agencies in collaboration with the Assessment Capacities Project (ACAPS), contains "common tools to assess information and communication needs of communities affected by disasters" and is designed for staff working on a humanitarian response.

Verboice is a free and open-source tool for creating and running projects that interact via voice, allowing users to listen and record messages in their own language and dialect or answer questions with a phone keypad.

GeoChat is a collaboration tool that allows users to chat, report, and get alerts on their phone. "GeoChat is a[n]...open source group communications technology that lets team members interact to maintain shared geospatial awareness of who is doing what where - over any device, on any platform, over any network....It is designed to enable self-...

 The Communicating with Disaster-Affected Communities (CDAC) Network has put together a lessons-learned web document on communicating with communities following an earthquake, focused on communication with Nepali communities and connecting lessons learned for early-stage action that can result in operational effectiveness.

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Film and Video

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [Social and Behaviour Change Communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

Implemented in 2011 in Colombia by PCI Media Impact and the Fundación Social (Social Foundation), this programme is designed to strengthen the capacities of members of community organisations, especially youth, on the use of the approach and methodology of Edutainment (EE) to promote the processes of planning and participatory management.

...

As part of the global Grassroots Girls Initiative (GGI), launched in 2006 by the Nike Foundation, Firelight Foundation (one of six partners who make up the GGI consortium), worked with three organisations in Malawi and Rwanda to identify and empower adolescent girls from economically poor and marginalised communities. The focus of the programme...

This Colombian project is aimed to strengthen the development of citizen capacities in public schools in Bogotá, through the "audiovisual systematization of significant experiences" of the citizenship construction concepts and peaceful coexistence.

 

This project of community participatory communication was created to give the people, especially the children, of Belén de los Andaquíes (Caquetá), Colombia, a place to expand the project of living and move away from the consequences of conflict.

 

To help strengthen the systems of protection for children and youth in Guatemala, since 2013, the organisation Young Guatemala Peace Association, in partnership with the United Nations Children's Fund (UNICEF), has undertaken a number of strategies to support local governments to address the problems of teen pregnancy, sexually transmitted...

This network was created with the aim of giving voice to Honduran children and adolescents. It seeks to promote their role and participation through organising, leadership, and social mobilisation.

Using written media, radio and television, and popular theatre, children and youth report on issues that affect them and promote their...

The "Revela2 in Campoalto" project is part of the  entertainment-education (EE) strategy of "Revela2, from all positions," a multimedia communication platform that is being implemented in...

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Radio

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [Social and Behaviour Change Communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"The need to communicate - and the idea that information is a form of assistance in its own right - is increasingly acknowledged as an urgent but under-supported aspect of disaster response."

In this article, Imogen Wall offers examples of the ways that strategic thinking around the use of communication is playing a role in the...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

Author: Kirsty Cockburn, May 4 2015 - When Saturday’s devastating earthquake struck, I’d just finished filming with Sajha Sawal, BBC Media Action’s debate programme in Nepal.

The International Center for Journalists (ICFJ), with the support of Johnson & Johnson, is hosting a contest to recognise "the best media coverage of maternal and child health and other urgent health matters such as Ebola and vaccination" in Sub-Saharan Africa and the BRIC nations (Brazil, Russia, India, China). Journalists from these...

This BBC Media Action research examines the influence of Love9, a weekly TV and radio programme which aimed to address sexual and reproductive health (SRH) issues among young people in Cambodia. Love9 employs a "combination of drama, comedy, and factual discussion to encourage young people to learn directly from their peers" about such...

This guide, developed by Communicating with Disaster-Affected Communities (CDAC) Network Member agencies in collaboration with the Assessment Capacities Project (ACAPS), contains "common tools to assess information and communication needs of communities affected by disasters" and is designed for staff working on a humanitarian response.

 The Communicating with Disaster-Affected Communities (CDAC) Network has put together a lessons-learned web document on communicating with communities following an earthquake, focused on communication with Nepali communities and connecting lessons learned for early-stage action that can result in operational effectiveness.

 

"HIV-related stigmatisation and discrimination by young children towards their peers have important consequences at the individual level and for our response to the epidemic, yet research on this area is limited."

 

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Television

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [Social and Behaviour Change Communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

Author: Kirsty Cockburn, May 4 2015 - When Saturday’s devastating earthquake struck, I’d just finished filming with Sajha Sawal, BBC Media Action’s debate programme in Nepal.

Author: Nokholo Mhluzani, April 30 2015 - Towards the end of the year 2014 Action IEHDC [Action Institute for Environment, Health and Development Communication] produced a television talk show under the Wize Up, your decision your life campaign. The television show that aired on Zimbabwe’s local television station, ZBCTV, was primarily targeted...

The International Center for Journalists (ICFJ), with the support of Johnson & Johnson, is hosting a contest to recognise "the best media coverage of maternal and child health and other urgent health matters such as Ebola and vaccination" in Sub-Saharan Africa and the BRIC nations (Brazil, Russia, India, China). Journalists from these...

This BBC Media Action research examines the influence of Love9, a weekly TV and radio programme which aimed to address sexual and reproductive health (SRH) issues among young people in Cambodia. Love9 employs a "combination of drama, comedy, and factual discussion to encourage young people to learn directly from their peers" about such...

This guide, developed by Communicating with Disaster-Affected Communities (CDAC) Network Member agencies in collaboration with the Assessment Capacities Project (ACAPS), contains "common tools to assess information and communication needs of communities affected by disasters" and is designed for staff working on a humanitarian response.

 The Communicating with Disaster-Affected Communities (CDAC) Network has put together a lessons-learned web document on communicating with communities following an earthquake, focused on communication with Nepali communities and connecting lessons learned for early-stage action that can result in operational effectiveness.

 

"The purpose of the present meta-analysis was to expand on previous systematic reviews to examine the overall effectiveness of mass media-delivered HIV interventions and to identify predictors of changes in condom use and HIV-related knowledge."

 

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Community Participation

"A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process."

The United Nations Children's Fund (UNICEF) created this guidebook for teachers in emergency situations. The guidebook, accompanied by regional flashcards (Africa, Afghanistan/Pakistan, and Latin America), and visual aids, provides teachers with the tools to teach children about health practices involving water, sanitation and hygiene (WASH)....

 

"Good knowledge is essential to prevent disease and improve health. Knowledge management (KM) provides a systematic process and tools to promote access to and use of knowledge among health and development practitioners to improve health and development outcomes."

From the CHW Reference Guide, authors Donna Bjerregaard, Initiatives Inc., and Henry Perry, Johns Hopkins University, April 28 2015 - The CHW Reference Guide was produced under the Maternal and Child Health Integrated Program, the...

Verboice is a free and open-source tool for creating and running projects that interact via voice, allowing users to listen and record messages in their own language and dialect or answer questions with a phone keypad.

 The Communicating with Disaster-Affected Communities (CDAC) Network has put together a lessons-learned web document on communicating with communities following an earthquake, focused on communication with Nepali communities and connecting lessons learned for early-stage action that can result in operational effectiveness.

 

"HIV-related stigmatisation and discrimination by young children towards their peers have important consequences at the individual level and for our response to the epidemic, yet research on this area is limited."

 

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Materials

"A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process."

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [Social and Behaviour Change Communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

"Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics. Segmentation recognizes that different groups will respond differently to social and behavior change communication (SBCC) messages...

"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns....[It] is the guidepost for creative deliverables: it guides in-house experts,...

The United Nations Children's Fund (UNICEF) created this guidebook for teachers in emergency situations. The guidebook, accompanied by regional flashcards (Africa, Afghanistan/Pakistan, and Latin America), and visual aids, provides teachers with the tools to teach children about health practices involving water, sanitation and hygiene (WASH)....

"Research indicates that mass media campaigns increase knowledge, skills and awareness of sexual and reproductive health issues, yet are most effective when combined with other complementary activities, including peer led interventions and outreach."

This guide, developed by Communicating with Disaster-Affected Communities (CDAC) Network Member agencies in collaboration with the Assessment Capacities Project (ACAPS), contains "common tools to assess information and communication needs of communities affected by disasters" and is designed for staff working on a humanitarian response.

Verboice is a free and open-source tool for creating and running projects that interact via voice, allowing users to listen and record messages in their own language and dialect or answer questions with a phone keypad.

GeoChat is a collaboration tool that allows users to chat, report, and get alerts on their phone. "GeoChat is a[n]...open source group communications technology that lets team members interact to maintain shared geospatial awareness of who is doing what where - over any device, on any platform, over any network....It is designed to enable self-...

This group of materials from the Health Communication Capacity Collaborative (HC3) and Johns Hopkins Bloomberg School of Public Health Center for Communication Programs is centred around an evidence database (See related summary below) on strategically designed communication around HIV and AIDS, referred to as social and behavior change...

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Helen Coombe's picture

Medical Aid Films aims to save the lives of vulnerable women and children in developing countries by providing innovative training and education through film. We are interested in measuring our...

Swati Mohapatra's picture

I have been in UNICEf in the last six years. My areas of interest are advocacy and community mobilisation.

Alicia Tovar Tirado's picture

Soy estudiante de Ciencias de la Comunicacion. Me apasiona el Periodismo, la Comunicacion para el Desarrollo, los Medios de Comunicacion y la Investigacion en Comunicacion Social. He desarrollado...

Jaci 3Caminos's picture

Ej Eje creatividades colaborativas

investigación en cultura

comunicación libre y compartida

gestion en cultura

Mahlet Moges's picture

I am an English communication intructor in pivate school and having ten years experience in teaching children of different class levels,giving additional help for the students to develop their...

Stefania's picture

Stefania Petraccia

M.D. in Communication Sciences

 

Address: Via U. De Cesaris, 23 – 65010 Spoltore (...

Sunayana Walia's picture

Have been working in the field of gender and development from nearly two decades focusing largely on research and intervention programs on adolescent health and women's empowerment in India and...

Njabulo Mkize's picture

The most interesting and challenging teaching experience:

I taught twice at Klipspruit Combined School in Mpumalanga (Kwena)   as part of my teaching ...

cconcha's picture

Claudia Concha supports the CARTA program with the preparation of the final report.  She is a recent graduate of the European Inter-University Centre in Venice, Italy with a master’s...

susan@makingcents.com's picture

Making Cents Internationalis a dynamic social enterprise that has been increasing economic opportunities in developing countries for fifteen years. We are known as a source of high quality...

cortindia's picture

Centre for Operations Research and Training (CORT) is a multi-disciplinary social science research and training organization, specializing in population, health including...

Nokholo Mhluzani's picture

Journalist with an interest in new media and development communication.

alejopon's picture

Especialista en comunicación y marketing con habilidad de maximizar recursos limitados, con amplia experiencia en definir y gestionar planes y estrategias rentables de comunicación, relaciones...

BrunoValencia's picture

Estudiante de maestria en salud Pública con área de concentración en Ciencias Sociales

stevencsmith's picture

In the 1980s John Riber and I started Media for Development International in Zimbabwe and then 10 years ago moved to Tanzania.  I am the admin back up based in Colorado

Elshadai Negash's picture

I am a communication, digital media, and knowledge management professional with extensive experience in strategy development, implementation, training, and monitoring and evaluation. I possess...

indiabulkeley's picture

B.A in Cognitive Science from the University of Southern California. Will be spending the following year working as a Communications Fellow at the BOMA Project through a Princeton in Africa...

Nadia Rojas's picture

La Corporación Ocasa es una organización que propende por una democracia transparente, su equipo está conformado por jóvenes y quiere compartir y conocer experiencias a través de esta plataforma...

pakisen's picture

I am mainly interested in the use of comics as a development communication method.

JuliaIyoS's picture

Communications for development professional with experience on CSR, corporate communications and internal communications.