<a href="/global/search/apachesolr_search?filters=tid: tid:36">Featured content</a> http://www.comminit.com/global/promoted-rss.xml/36 en More than a cup of tea http://www.comminit.com/global/content/more-cup-tea-0 <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/bbc_media_action_7.jpg" alt="" title="" width="100" height="56" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Author: Fiona Ledger, May 29 2015 - There’s more to a cup of tea than meets the eye - it’s not just wet, hot and thirst quenching, it’s also a media vehicle for promoting tolerance and social inclusion.</p> <p><a href="http://www.comminit.com/global/content/more-cup-tea-0" target="_blank">read more</a></p> http://www.comminit.com/global/content/more-cup-tea-0#comments Burma / Myanmar Blogs: Media in Closed Societies Digital Inclusive Politics Conflict Civil Society Person-to-Person Interpersonal Marketing Print Entertainment Orgs Radio Foundations Television News Media NGOs Featured BBC Media Action Global Policy Blogs Fragile Contexts Media Development Entertainment-Education Fri, 29 May 2015 17:56:59 +0000 BBC Media Action 9355446 at http://www.comminit.com The Taj Must Smile Campaign http://www.comminit.com/global/content/taj-must-smile-campaign <p>This branding campaign engages media on issues of health behavior change in India. As a multi-stakeholder campaign, the effort involves the private sector, civil society, key opinion leaders, celebrities, and media with the goal of making every Indian aware of healthy behaviours. The campaign is organised by the Improving Healthy Behaviors Program (IHBP), "a social behavior change communication project supporting the Ministry of Health and Family Welfare (MoHFW) and funded by the United States Agency for International Development (USAID) as part of its bilateral assistance program.</p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>The story of the creation of the Indian monument, the Taj Mahal, is used as a backstory for this media campaign for health behaviour change, designed to tap the population’s "immediate emotional connection around the Taj Mahal." It is a monument with historic and cultural symbolism that was built to honour a beloved wife and queen who died giving birth to her fourteenth child. This story is used by the campaign to focus a movement on health-seeking behaviour, with a particular focus on women and girls, as well as maternal and infant health, and access to quality healthcare for every Indian.</p> <p>&nbsp;</p> <p>The campaign brings together stakeholders from corporate foundations, non-governmental organisations (NGOs), and for-profit social ventures. It includes such strategies as encouraging organisations to: add the campaign logo to their websites; add evaluations of their work to identify how many people have been reached by their activities; and add” The Taj Must Smile” logo to any materials used as part of organisations' programmes. &nbsp;The co-brand of the materials along with the USAID branding is promoted as a benefit for building ownership and visibility.&nbsp;</p> <p>&nbsp;</p> <p>In addition, Indian media personalities are featured in videos with personal messages. For example, Shaan and Rohit Roy champion safe motherhood, including nutrition during pregnancy and reduction of complications at childbirth, and Gauhar Khan champions supporting menstrual hygiene.</p> <p>&nbsp;</p> <p>IHBP provides technical assistance for the development of the campaign, and Idobro offers the option of measurement-evaluation support. "IHBP provides additional support by way of build capacity of frontline health workers in conducting IPC [interpersonal communication outreach] and outreach; and helps with impact measurement tools besides providing access to the evidence-based communication campaigns for family planning, maternal health, menstrual hygiene, and HIV/AIDS."</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><iframe width="560" height="315" src="https://www.youtube.com/embed/UF08f19gzhg" frameborder="0" allowfullscreen></iframe></p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Health, Reproductive Health, Women</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>"UN [United Nations] data on maternal mortality reports that some 50,000 women in India still lose their lives every year while giving birth."</p> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/mainenterimage.jpg" alt="" title="" width="100" height="76" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Improving Healthy Behaviors Program, FHI 360, US Agency for International Development (USAID), Idobro</p> <p><a href="/redirect.cgi?r=http://www.empowershe.org/TajHome.html#Partners" target="_blank" rel="nofollow">Click here for a complete partners list.</a></p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/vani-viswanathan-improving-healthy-behaviors-program">Vani Viswanathan - Improving Healthy Behaviors Program</a> </div> <div class="field-item even"> <a href="/global/content/priyanka-seth-improving-healthy-behaviors-program">Priyanka Seth - Improving Healthy Behaviors Program</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.fhi360.org/sites/default/files/media/documents/IHBP%20-%20Private%20Sector%20Initiatives%20Final.pdf" target="_blank" rel="nofollow">FHI360 website</a>, May 28 2015.</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/taj-must-smile-campaign" target="_blank">read more</a></p> http://www.comminit.com/global/content/taj-must-smile-campaign#comments India Experiences Digital Marketing News/Information Health Reproductive Health Women Featured USAID Global Health Thu, 28 May 2015 20:34:21 +0000 jlevy 9355436 at http://www.comminit.com What Have We Learnt about CwC Coordination from Previous Experience? http://www.comminit.com/global/content/what-have-we-learnt-about-cwc-coordination-previous-experience <fieldset class="fieldgroup group-publication-date"><legend>Publication Date</legend><div class="field field-type-text field-field-text-date"> <div class="field-label">Publication Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Ongoing</p> </div> </div> </div> </fieldset> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/cwc_1.jpg" alt="" title="" width="100" height="67" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>"The CDAC (communicate with disaster affected communities) Network aims to ensure that communities affected by, and prone to, crisis are better able to withstand and recover from humanitarian emergencies, and are actively engaged in decisions about the relief and recovery efforts in their country." This website contains a library of lessons learnt from various disaster responses including typhoons Bopha and Haiyan and the Haiti earthquake of January 2010.</p> <div class="field field-type-link field-field-htmllink"> <div class="field-items"> <div class="field-item odd"> <a href="http://www.cdacnetwork.org/i/20150428140715-ukp6a" target="_blank">Click here to access this document library.</a> </div> </div> </div> <div class="field field-type-nodereference field-field-publisher"> <div class="field-label">Publisher:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/communicating-disaster-affected-communities-cdac">Communicating with Disaster Affected Communities (CDAC)</a> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/nicki-bailey-communicating-disaster-affected-communities-cdac">Nicki Bailey - Communicating with Disaster Affected Communities (CDAC)</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.cdacnetwork.org/" target="_blank" rel="nofollow">CDAC website</a>, May 28 2015.</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/what-have-we-learnt-about-cwc-coordination-previous-experience" target="_blank">read more</a></p> http://www.comminit.com/global/content/what-have-we-learnt-about-cwc-coordination-previous-experience#comments Haiti Nepal Philippines Global Materials Strategic Thinking Digital Civil Society Person-to-Person Community Groups Phone/Mobile Community Media Development Assistance Print News/Information Radio Television News Media NGOs Rights Risk Management Featured Global ICT for Development Media Development Thu, 28 May 2015 18:44:39 +0000 jlevy 9355434 at http://www.comminit.com Africa Freedom Day Includes Freedom of Expression http://www.comminit.com/global/content/africa-freedom-day-includes-freedom-expression <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/vus.jpg" alt="Vusumuzi Sifile" title="Vusumuzi Sifile" width="77" height="100" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Author Vusumuzi Sifile, May 27 2015 -&nbsp;When Kwame Nkrumah and other African leaders met in Addis Ababa, Ethiopia in May 1963, they were driven by the dream of an African continent where people enjoyed freedoms that would enable them to drive the continent’s development. The meeting birthed the Organisation of African Unity (OAU), which became the African Union (AU) in 2002. It was the same dream of a liberated Africa that influenced Zambia’s first Republican President Dr.</p> <p><a href="http://www.comminit.com/global/content/africa-freedom-day-includes-freedom-expression" target="_blank">read more</a></p> http://www.comminit.com/global/content/africa-freedom-day-includes-freedom-expression#comments Africa Southern Africa Zambia Blogs: Media in Closed Societies Community Participation Civil Society Governance and Democracy Community Media Print News/Information Radio Television Government Departments News Media NGOs Rights Featured Panos Global Policy Blogs Democracy and Governance Wed, 27 May 2015 09:49:24 +0000 vusa 9355407 at http://www.comminit.com Keys for Talking about Early Childhood in the Media http://www.comminit.com/global/content/keys-talking-about-early-childhood-media <div class="field field-type-text field-field-subtitle-st"> <div class="field-label">Subtitle:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Claves para hablar de la Primera Infancia en los Medios de Comunicación </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-label">Author:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Leonore Yaffe García </div> <div class="field-item even"> Gaby Fujimoto </div> </div> </div> <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, December 1, 2009</span> </div> </div> </div> </fieldset> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Affiliation:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Organization of American States</p> </div> </div> </div> <p>&nbsp;</p> <div class="field field-type-link field-field-web-link"> <div class="field-label">Web link:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://portal.oas.org/LinkClick.aspx?fileticket=BIlmn5efn0s%3d&amp;amp;tabid=1483" 0="a:0:{}" target="_blank">Click here to read this 41-page document in Spanish in PDF format.</a> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/infancia_y_medios_0.jpg" alt="" title="" width="100" height="73" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/leonore-garc%C3%ADa-yaffe">Leonore García Yaffe</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://portal.oas.org/" target="_blank" rel="nofollow">The OAS website</a>, May 26 2015.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/claves-para-hablar-de-la-primera-infancia-en-los-medios-de-comunicaci%C3%B3n">Claves para hablar de la Primera Infancia en los Medios de Comunicación</a> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/keys-talking-about-early-childhood-media" target="_blank">read more</a></p> http://www.comminit.com/global/content/keys-talking-about-early-childhood-media#comments Latin America Strategic Thinking Academic Institutions Advocacy - Partnerships for Child Rights Children Film and Video Reducing Violence Civil Society Community Media Print Radio Television News Media Rights Featured Global Children, Equity and Development Early Child Development Tue, 26 May 2015 15:11:36 +0000 jlevy 9355381 at http://www.comminit.com Childhood and Media http://www.comminit.com/global/content/childhood-and-media <fieldset class="fieldgroup group-publication-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-label">Publication Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, January 1, 2010</span> </div> </div> </div> </fieldset> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/children_4.jpg" alt="" title="" width="90" height="100" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>From Save the Children and the United Nations Children's Fund (UNICEF), this guide for journalists and media professionals in Valencia, Spain, is based upon a study, among communication professionals from TV, radio, periodicals, and daily newspapers, of their understanding of the Convention on the Rights of the Child (CRC) of the United Nations (UN) (1989) as it applies to the presentation and participation of children in the media.</p> <div class="field field-type-link field-field-htmllink"> <div class="field-items"> <div class="field-item odd"> <a href="http://www.savethechildren.es/docs/Ficheros/359/infancia%20y%20medios%20castellano.pdf" 0="s:6:&quot;a:0:{}&quot;;" target="_blank">Click here to access this document in Spanish in PDF format.</a> </div> </div> </div> <div class="field field-type-nodereference field-field-publisher"> <div class="field-label">Publisher:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/save-children-resource-centre-0">Save the Children Resource Centre</a> </div> <div class="field-item even"> <a href="/global/content/united-nations-childrens-fund-unicef">United Nations Children&#039;s Fund (UNICEF)</a> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Languages:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Spanish</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Number of Pages:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>39</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/save-children-international">Save the Children International</a> </div> <div class="field-item even"> <a href="/global/node/313531">United Nations Children&#039;s Fund (UNICEF) Publications</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.savethechildren.es/" target="_blank" rel="nofollow">Save the Children website</a>, May 22 2015.</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/childhood-and-media" target="_blank">read more</a></p> http://www.comminit.com/global/content/childhood-and-media#comments Spain Materials Advocacy Advocacy - Partnerships for Child Rights Digital Film and Video Child Protection Civil Society Community Media Print Radio Television Research News Media United Nations Rights Featured UNICEF Global Children, Equity and Development Media Development Fri, 22 May 2015 20:44:33 +0000 jlevy 9355353 at http://www.comminit.com Children's Media: An Unfinished Theme http://www.comminit.com/global/content/childrens-media-unfinished-theme <div class="field field-type-text field-field-subtitle-st"> <div class="field-label">Subtitle:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Medios de Comunicación de los Niños: Una Asignatura Pendiente </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-label">Author:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Joaquín Sotelo González </div> <div class="field-item even"> Miguel Ángel Ruiz Díaz </div> <div class="field-item odd"> Gregorio Aranda Bricio </div> <div class="field-item even"> Francisco Cabezuelo Lorenzo </div> </div> </div> <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Sunday, October 12, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Affiliation:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Universidad Complutense de Madrid (Sotelo González), Universidad Autónoma de Madrid (Ruiz Díaz), UNICEF España (Aranda Bricio), Universidad de Valladolid (Cabezuelo Lorenzo)</p> </div> </div> </div> <p>&nbsp;</p> <p>In this study from Spain, researchers sought to fill a gap in the literature on initiatives of child and youth participation in the production of media content at the municipal level in Spain. This recommendation of the Committee on the Rights of the Child (Comité de los Derechos del Niño - CDN) of the United Nations, follows the UN Convention on the Rights of the Child (CRC) (1996).&nbsp;</p> <div class="field field-type-link field-field-web-link"> <div class="field-label">Web link:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://ambitoscomunicacion.com/2014/medios-de-comunicacion-de-los-ninos-una-asignatura-pendiente/" 0="a:0:{}" target="_blank">Click here to read the full Spanish text of this document online. </a> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/gsia.jpg" alt="" title="" width="100" height="49" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/joaqu%C3%ADn-sotelo-gonz%C3%A1lez-universidad-complutense-de-madrid">Joaquín Sotelo González - Universidad Complutense de Madrid</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://ambitoscomunicacion.com/" target="_blank" rel="nofollow">Ámbitos, Revista Internacional de Comunicación, n.26</a>, 2014, third edition (Autumn), accessed May 22 2015.</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/childrens-media-unfinished-theme" target="_blank">read more</a></p> http://www.comminit.com/global/content/childrens-media-unfinished-theme#comments Spain Strategic Thinking 10 to 14 years Academic Institutions Adolescent Civic Engagement Advocacy Advocacy - Partnerships for Child Rights Country Trends Digital Children Civil Society Community Media Print Radio Television Government Departments Research News Media United Nations Rights Featured UNICEF Adolescent Development Global Children, Equity and Development Fri, 22 May 2015 18:46:54 +0000 jlevy 9355349 at http://www.comminit.com Innovation Webinar on Health Apps http://www.comminit.com/global/event/innovation-webinar-health-apps <div class="field field-type-date field-field-event-date"> <div class="field-label">Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Jun 9 2015</span> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/mobile_2.jpg" alt="" title="" width="100" height="95" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Location:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Online</p> </div> </div> </div> <p>An invitation from the Health Communication Capacity Collaborative:</p> <p>"Join the Health Communication Capacity Collaborative (HC3) on Tuesday, June 9 at 11am EDT for a webinar on innovative health communication apps and their uses. This webinar is the ninth in HC3's innovation webinar series, which highlights and examines cutting-edge applications of digital technology to advance global health.&nbsp;</p> <p>Panelists include:</p> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/soma-ghoshal-nethope">Soma Ghoshal - Nethope</a> </div> </div> </div> <p><a href="http://www.comminit.com/global/event/innovation-webinar-health-apps" target="_blank">read more</a></p> http://www.comminit.com/global/event/innovation-webinar-health-apps#comments Global Events Calendar Academic Institutions Phone/Mobile News/Information Research Health NGOs New Technologies Featured Global Health ICT for Development Fri, 22 May 2015 15:34:34 +0000 jlevy 9355342 at http://www.comminit.com Why using polio infrastructure to support broader health services could help secure eradication http://www.comminit.com/global/content/why-using-polio-infrastructure-support-broader-health-services-could-help-secure-eradica <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/sveaphoto.png" alt="" title="Why using polio infrastructure to support broader health services could help secure eradication" width="90" height="100" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Author: Svea Closser, May 22 2015 - When polio eradication was proposed in the 1980s, many hoped that polio would be a "banner disease" that would raise awareness of and build enthusiasm for routine immunization (RI). So, RI was made one of the "four pillars" of the polio eradication strategy.<br /><br /></p> <p><a href="http://www.comminit.com/global/content/why-using-polio-infrastructure-support-broader-health-services-could-help-secure-eradica" target="_blank">read more</a></p> http://www.comminit.com/global/content/why-using-polio-infrastructure-support-broader-health-services-could-help-secure-eradica#comments India Nigeria Pakistan Blogs: Global Health Policies Children MDG 4. Child Mortality Person-to-Person Interpersonal Research Health Immunisation and Vaccines Featured Global Policy Blogs Polio Fri, 22 May 2015 12:29:47 +0000 9355338 at http://www.comminit.com Early Steps Program http://www.comminit.com/global/content/early-steps-program <p>Running from February 2014 to July 2015, the Early Steps Program (ESP) is promoting increased investments and greater understanding of the importance of early childhood development (ECD) as a means to strengthen the business sector and economy of Uganda. The approach is based on evidence suggesting that many intellectual and social skills, as well as personality traits, required for the job market and national competitiveness are developed during the formative years of life.</p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>ESP builds on the District Well-being Project, a pilot launched in February 2012 in partnership with the Bernard van Leer Foundation (BvLF), with PSFU as grants administrator and project coordinator. This project's main activities involve the establishment of: </p> <ul type="square"> <li>"Village Savings and Loans Associations (VSLAs): to increase household incomes; so that parents are able to meet the basic needs of their children like feeding, school fees and medical bills. </li><li>Cooperative Care Groups (CCGs): to provide a safe, stimulating and learning environment for children to play and learn so as to build their social relations, language, reading and writing skills.</li> <li>Responsive Fatherhood Clubs (RFCs): to address issues of domestic violence, child abuse and neglect and sensitize the community on good parenting practices."</li> </ul> <p>ESP continues with these activities; however, the main strategic focus of the programme was re-designed to encourage companies and business leaders to invest in young children either through corporate social responsibility (CSR), family-friendly policies in the workplace, or adding their voice to the advocacy agenda of PSFU. "PSFU is now focused on intensifying its advocacy agenda with champions to take more concrete action either within their own companies to adopt CSR initiatives that benefit young children or introduce child friendly policies at work place. PSFU has also embarked on aggressive outreach to attract more business companies to sign up for partnership in support of early childhood development."<br /><br /></p> <p>The programme activities have the following key objectives:</p> <ul type="square"> <li>"Sensitize the business community on the linkage between early child hood and work force productivity.</li> <li>Create awareness on the economic benefits of investing in young children.</li> <li>Identify champions for young children amongst Uganda’s business community.</li> <li>Build capacity of business leaders to understand the basic facts about early child hood development.</li> <li>Attract partnerships from business community in support of PSFU advocacy work."</li> <li>To gather evidence and to make the case for ECD, the programme is conducting research on the linkage between investment in young children, as well as the development of the Ugandan work force and projected private and public savings. "The research findings shall be instrumental in providing facts to influence policy direction and budget to early childhood sectors in Uganda."</li> <li>The programme also organises annual business leaders' awards for the best young children's advocate.</li> </ul> <p>In addition, PSFU has convened several business leaders' forums. For example, in October 2014, PSFU, in partnership with ReadyNation, convened a National Business Leaders Forum on Early Childhood Investment. The speakers at the forum detailed why supporting early childhood development is critical for Uganda's businesses and the economy. PSFU also established a Partnership with UNICEF Uganda under the #InvestinUgChildren campaign, resulting in the launch of the Children Rights and Business Principles "that attracted over 300 top business executives and 200 private sector influencers." Events have also been hosted to engage with parents.<br /><br /></p> <p>PSFU notes that by engaging with the National Planning Authority, ECD has been included for the first time in the draft national development plan. In collaboration with Save the Children and Uganda Debt Network, PSFU is also advocating for the inclusion of children in the planning and budgetary process.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Children, Education</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>According to PSFU, both the District Well-being pilot and the redesigned Early Steps Program have shown significant gains. "During the first year of project over 250 Village Savings and Loan Associations were established with a total of about Ushs 800 million mobilized from savings. This provided an opportunity for mainly women owned and needy households with young children to access resources for health care, education and also enhanced food security."<br /><br /></p> <p>In addition, "over 46 business companies and civic organizations have signed up to be champions of the program and are working with PSFU in several ways to improve the wellbeing of young children."</p> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/psfu_child_0.jpg" alt="" title="Early Steps Program " width="100" height="66" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Private Sector Foundation Uganda (PSFU) and UNICEF Uganda.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/early-steps-program-contact">Early Steps Program</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.psfuganda.org/new/index.php?option=com_content&amp;view=article&amp;id=108:esp&amp;catid=14:news-display&amp;Itemid=262" target="_blank">PSUF Uganda website</a>, <a href="/redirect.cgi?r=http://www.earlystepsuganda.com/ABOUT.htm" target="_blank">Early Steps Centre website </a>, <a href="/redirect.cgi?r=http://www.readynation.org/wp-content/uploads/PSFU-final-Brochure-1.pdf" target="_blank">Early Steps Program brochure [PDF]</a> on May 19 2015.</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/early-steps-program" target="_blank">read more</a></p> http://www.comminit.com/global/content/early-steps-program#comments Africa East Africa Uganda Experiences Advocacy Children MDG 4. Child Mortality Person-to-Person Community Groups Interpersonal Economic Development Government Departments NGOs Private Sector United Nations UNICEF Global Africa Fri, 22 May 2015 06:42:29 +0000 aventh 9355337 at http://www.comminit.com