<a href="/global/search/apachesolr_search?filters=tid: tid:36">Featured content</a> http://www.comminit.com/global/promoted-rss.xml/36 en Gender Matters: Overcoming Gender-Related Barriers to Prevent New HIV Infections among Children and Keep Their Mothers Alive http://www.comminit.com/global/content/gender-matters-overcoming-gender-related-barriers-prevent-new-hiv-infections-among-child <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/women-aids.jpg" alt="" title="" width="100" height="67" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, October 1, 2014</span> </div> </div> </div> </fieldset> <p>"Studies indicate that harmful gender norms and practices, cultural perceptions and beliefs surrounding pregnancy and childbirth, and a distrust of health-care services all can pose barriers to HIV prevention and treatment. In particular, women face difficulties related to unequal gender power relations and stigma."</p> <div class="field field-type-link field-field-web-link"> <div class="field-label">Web link:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://www.unaids.org/sites/default/files/en/media/unaids/contentassets/documents/unaidspublication/2014/JC2647_en.pdf" target="_blank">Click here to read this 16-page document in PDF format.</a> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/node/268455">UNAIDS Secretariat</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.unaids.org/" target="_blank" rel="nofollow">UNAIDS website</a>, November 21 2014. <em>Image credit</em>: Africa Media Online / South Photographs / John Robinson</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/gender-matters-overcoming-gender-related-barriers-prevent-new-hiv-infections-among-child" target="_blank">read more</a></p> http://www.comminit.com/global/content/gender-matters-overcoming-gender-related-barriers-prevent-new-hiv-infections-among-child#comments Global Strategic Thinking Advocacy Eliminate Stigma and Discrimination Children Community Participation MDG 3. Gender Equality MDG 4. Child Mortality Person-to-Person Interpersonal MDG 5. Maternal Health MDG 6. Combat Diseases Eliminate New HIV Infections Among Children Government Departments Gender HIV AIDS NGOs United Nations Reproductive Health Rights Women Featured UNAIDS Global HIV / AIDS Fri, 21 Nov 2014 21:12:35 +0000 jlevy 9352239 at http://www.comminit.com Factors Limiting Immunization Coverage in Urban Dili, Timor-Leste http://www.comminit.com/global/content/factors-limiting-immunization-coverage-urban-dili-timor-leste <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/waiting_to_receive_medicines.jpg" alt="" title="" width="100" height="79" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-nodereference field-field-author"> <div class="field-label">Author:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Ruhul Amin </div> <div class="field-item even"> Telma Joana Corte Real De Oliveira </div> <div class="field-item odd"> Mateus Da Cunha </div> <div class="field-item even"> Tanya Wells Brown </div> <div class="field-item odd"> Michael Favin </div> <div class="field-item even"> Kelli Cappelier </div> </div> </div> <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Saturday, November 1, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Affiliation:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>MCHIP-Maternal and Child Health Integrated Program (Ruhul Amin, Michael Favin, Kelli Cappelier), The Ministry of Health (Telma Joana Corte Real De Oliveira, Mateus Da Cunha), U.S. Agency for International Development (Tanya Wells Brown)</p> </div> </div> </div> <p>"The main reasons for low vaccination rates in urban Dili included caregivers' knowledge, attitudes, and perceptions as well as barriers at immunization service sites."</p> <p>The objective of this study, located in the Democratic Republic of Timor-Leste, was to identify the key factors that contribute to low immunisation coverage in urban Dili, the capital city. "The findings were intended to help ...to devise effective and feasible solutions that would improve immunization services, reduce dropout rates, and increase coverage. The study sought to:</p> <div class="field field-type-link field-field-web-link"> <div class="field-label">Web link:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://www.ghspjournal.org/content/1/3/417.short?rss=1&amp;ssource=mfr" target="_blank">Click here to read the full text of this document online. </a> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/ruhul-amin-mchip-maternal-and-child-health-integrated-program">Ruhul Amin - MCHIP-Maternal and Child Health Integrated Program</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.ghspjournal.org/content/1/3/417.short?rss=1&amp;ssource=mfr" target="_blank" rel="nofollow">Global Health: Science and Practice Journal</a>, November 1, 2013 vol. 1 no. 3 p. 417-427, accessed November 21 2014. <em>Image credit</em>: Citizen News Service</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/factors-limiting-immunization-coverage-urban-dili-timor-leste" target="_blank">read more</a></p> http://www.comminit.com/global/content/factors-limiting-immunization-coverage-urban-dili-timor-leste#comments East Timor / Timor-Leste Strategic Thinking Academic Institutions Children Journal Literature Child Survival and Growth MDG 4. Child Mortality Person-to-Person Interpersonal Government Departments Health Immunisation and Vaccines Featured Global Children, Equity and Development Health Fri, 21 Nov 2014 19:36:16 +0000 jlevy 9352235 at http://www.comminit.com A quarter of a century later http://www.comminit.com/global/content/quarter-century-later <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/300px-unicef_children.jpg" alt="" title="" width="100" height="56" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Author: Manuel Manrique Castro, November 21 2014 - The Convention on the Rights of the Child was adopted twenty five years - a quarter of a century ago tomorrow (November 20th). This document contains a number of vital aspirations for humanity, some of which have been achieved, and many others which remain on the list of debts we still owe children, and Colombia is not exempt from these still-pending responsibilities.</p> <p><a href="http://www.comminit.com/global/content/quarter-century-later" target="_blank">read more</a></p> http://www.comminit.com/global/content/quarter-century-later#comments Colombia Global Advocacy Blogs: Rights and Development MDG 1. Poverty and Hunger Children Community Participation MDG 2. Universal Primary Education MDG 3. Gender Equality Reducing Violence Civil Society MDG 4. Child Mortality Person-to-Person MDG 6. Combat Diseases Adolescents and Violence Enabling and Inclusive Environments for Adolescents Government Departments United Nations Rights Youth Featured Adolescent Development Global Children, Equity and Development Policy Blogs Early Child Development Fri, 21 Nov 2014 13:25:07 +0000 Manuel Manrique Castro 9352224 at http://www.comminit.com M&E/Research Specialist, Africa Trade and Development Project - MSI - VA, United States http://www.comminit.com/global/content/meresearch-specialist-africa-trade-and-development-project-msi-va-united-states <fieldset class="fieldgroup group-vacant-post---basic-info"><legend>VACANT POST - BASIC INFORMATION</legend><div class="field field-type-text field-field-organisation"> <div class="field-label">Organisation:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Management Systems International (MSI) </div> </div> </div> <div class="field field-type-text field-field-long-text-4"> <div class="field-label">Location:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Falls Church</p> <p>Virginia, United States</p> </div> </div> </div> <div class="field field-type-date field-field-proposal-deadline-date"> <div class="field-label">Application Deadline (optional):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">January 19, 2015</span> </div> </div> </div> </fieldset> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/msi.logo__83.jpg" alt="M&amp;E/Research Specialist, Africa Trade and Development Project - MSI - VA, United" title="M&amp;E/Research Specialist, Africa Trade and Development Project - MSI - VA, United States " width="100" height="40" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p><strong>Company Profile:</strong></p> <div class="field field-type-text field-field-submission-instructions"> <div class="field-label">Submission Instructions:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Click here to apply: <a href="http://www.Click2apply.net/7rqd54q" target="_blank" rel="nofollow">http://www.Click2apply.net/7rqd54q</a></p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/meresearch-specialist-africa-trade-and-development-project-msi-va-united-states" target="_blank">read more</a></p> http://www.comminit.com/global/content/meresearch-specialist-africa-trade-and-development-project-msi-va-united-states#comments North America United States Jobs and Training Vacancies Anti-Corruption Governance and Democracy USAID Classifieds Job Vacancies Global Fri, 21 Nov 2014 02:09:39 +0000 MSIRecruitment 9352217 at http://www.comminit.com Consultancy: Program Coordination - I-TECH - New Delhi, India http://www.comminit.com/global/content/consultancy-program-coordination-i-tech-new-delhi-india <fieldset class="fieldgroup group-vacant-post---basic-info"><legend>VACANT POST - BASIC INFORMATION</legend><div class="field field-type-text field-field-organisation"> <div class="field-label">Organisation:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> The International Training and Education Center for Health (I-TECH) </div> </div> </div> <div class="field field-type-text field-field-long-text-4"> <div class="field-label">Location:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>New Delhi, India</p> </div> </div> </div> <div class="field field-type-date field-field-proposal-deadline-date"> <div class="field-label">Application Deadline (optional):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">December 5, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/i-_tech.jpg" alt="Consultancy: Program Coordination - I-TECH - New Delhi, India" title="Consultancy: Program Coordination - I-TECH - New Delhi, India" width="99" height="100" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>I-TECH has an outstanding opportunity for a consultancy based in New Delhi, where I-TECH provides technical assistance and capacity development for the National AIDS Control Organisation (NACO) and the Centers of ART Excellence in India. Key functions include strategic planning, advancing program activities, and providing technical assistance to other consultants.</p> <p><a href="https://www.comminit.com/files/revisedindiaprogramcoordination_tor_november2014.pdf" target="_blank">For more information click here.</a></p> <div class="field field-type-text field-field-submission-instructions"> <div class="field-label">Submission Instructions:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Please submit application via email, including a CV and Cover Letter no later than December 5th, 2014 to:</p> <p>Thomas Perdue</p> <p>Global Health Programs Team Leader</p> <p>International Training and Education Center for Health (I-TECH)</p> <p>Email: <a href="mailto:tomper2@uw.edu" rel="nofollow">tomper2@uw.edu</a></p> <p><br /><br /></p> </div> </div> </div> http://www.comminit.com/global/content/consultancy-program-coordination-i-tech-new-delhi-india#comments India South Asia Jobs and Training Vacancies Academic Institutions Development Assistance Health Classifieds Job Vacancies Global Thu, 20 Nov 2014 22:30:37 +0000 Deanna.Brotherston 9352216 at http://www.comminit.com Community-based Family Planning (CBFP) Toolkit http://www.comminit.com/global/content/community-based-family-planning-cbfp-toolkit <fieldset class="fieldgroup group-publication-date"><legend>Publication Date</legend><div class="field field-type-text field-field-text-date"> <div class="field-label">Publication Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Ongoing</p> </div> </div> </div> </fieldset> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/cbfpt.jpg" alt="" title="" width="100" height="61" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Community-based family planning (CBFP) brings family planning information and services to women and men in the communities where they live. The K4Health Community-Based Family Planning Toolkit shares evidence-based guidance and tools for implementing community-based family planning programs.</p> <p>The online Toolkit presents selected resources for health policy makers, programme managers, service providers, information officers, and others through navigation of the following resource categories:</p> <div class="field field-type-link field-field-htmllink"> <div class="field-items"> <div class="field-item odd"> <a href="https://www.k4health.org/toolkits/communitybasedfp" target="_blank">Click here to access this document online.</a> </div> </div> </div> <div class="field field-type-nodereference field-field-publisher"> <div class="field-label">Publisher:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/k4health">K4Health</a> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/k4health-0">K4Health</a> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/implants-toolkit">Implants Toolkit</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=https://www.k4health.org/toolkits/communitybasedfp" target="_blank" rel="nofollow">K4Health website</a>, November 20 2014; and email from Elizabeth Futrell to The Communication Initiative on November 21 2014.</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/community-based-family-planning-cbfp-toolkit" target="_blank">read more</a></p> http://www.comminit.com/global/content/community-based-family-planning-cbfp-toolkit#comments Global Materials Academic Institutions Contraceptive Implants Female Condom Community Participation MDG 4. Child Mortality Person-to-Person Community Groups MDG 5. Maternal Health News/Information Government Departments NGOs Reproductive Health Women Featured Johns Hopkins Bloomberg School of Public Health Center for Communication Programs Global Health Thu, 20 Nov 2014 21:22:43 +0000 jlevy 9352215 at http://www.comminit.com The State of the World's Children 2015: Executive Summary and Interactive Online Report http://www.comminit.com/global/content/state-worlds-children-2015-executive-summary-and-interactive-online-report <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/unicef_12.jpg" alt="" title="" width="100" height="89" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-date field-field-date-0"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, November 20, 2014</span> </div> </div> </div> </fieldset> <p>"As the world marks 25 years of the Convention on the Rights of the Child, The State of the World's Children calls for brave and fresh thinking to address age-old problems that still affect the most disadvantaged children. In particular, the report calls for innovation - and for the best and brightest solutions coming from communities to be taken to scale to benefit every child."</p> <div class="field field-type-link field-field-web-link"> <div class="field-label">Web link:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://www.unicef.org/publications/files/SOWC_2015_Summary_and_Tables.pdf" target="_blank">Click here to read this 124-page document in PDF format.</a> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/node/313531">United Nations Children&#039;s Fund (UNICEF) Publications</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://sowc2015.unicef.org/" target="_blank" rel="nofollow">UNICEF website</a>, November 20 2014.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/state-worlds-children-2013-children-disabilities">The State of the World&#039;s Children 2013: Children with Disabilities</a> </div> <div class="field-item even"> <a href="/global/content/state-worlds-children-2012-children-urban-world">The State of the World&#039;s Children 2012: Children in an Urban World</a> </div> <div class="field-item odd"> <a href="/global/content/state-worlds-children-report-2003-child-participation">State of the World&#039;s Children Report 2003 - Child Participation</a> </div> <div class="field-item even"> <a href="/global/content/state-worlds-children-2007-women-and-children">The State of the World&#039;s Children 2007: Women and Children</a> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/state-worlds-children-2015-executive-summary-and-interactive-online-report" target="_blank">read more</a></p> http://www.comminit.com/global/content/state-worlds-children-2015-executive-summary-and-interactive-online-report#comments Global Strategic Thinking Advocacy Community Engagement with Dialogue and Action Digital Children Community Participation MDG 2. Universal Primary Education Civil Society Person-to-Person Interpersonal Phone/Mobile Education Enabling and Inclusive Environments for Adolescents Health NGOs United Nations Rights Youth Featured UNICEF Adolescent Development Communicating with, for and about children Global Thu, 20 Nov 2014 18:32:43 +0000 jlevy 9352210 at http://www.comminit.com Impact Data - Kyunki...Jeena Issi Ka Naam Hai http://www.comminit.com/global/content/impact-data-kyunkijeena-issi-ka-naam-hai <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/impactkyunki.jpg" alt="" title="Impact Data - Kyunki...Jeena Issi Ka Naam Hai" width="100" height="47" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <fieldset class="fieldgroup group-date"><legend>Date</legend><div class="field field-type-number-integer field-field-year"> <div class="field-label">Year:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> 2014 </div> </div> </div> </fieldset> <p>Launched on World Health Day, April 7 2008, and broadcast until the end of 2011, this Hindi entertainment-education (EE) serial was designed by the United Nations Children's Fund (UNICEF) to reach women and frontline workers in India's underserved communities in order to attain social and behavioural change objectives related to the welfare and survival of children and mothers.</p> <div class="field field-type-text field-field-text-methodologies-impact"> <div class="field-label">Methodologies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>A baseline was conducted prior to the launch of <em>Kyunki...Jeena Issi Ka Naam Hai</em> in 2008 with 10,000 respondents in Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Rajasthan, and Uttar Pradesh. In 2010, a midterm evaluation was conducted (as per baseline sampling frame) after the telecast of 260 episodes in order to measure change in knowledge, awareness, efficacy, social norms, behaviours, and action among the intended audiences in comparison to the baseline data. The endline study was undertaken after the completion of the 501 episodes in December 2011. A pre-post assessment test design was used. A sample of 9,000 was collected and included women (15-34 years), husbands, and mothers-in-law. At least 2 districts from each Socio Cultural Region (SCR) of the states were selected randomly. Random selection of Primary Sampling Unit (PSUs) in each district was based on the proportion of women in the age group 15-34. Purposive selection of respondents was based on households with a television, regular viewer status (TV viewing at least 3 times a week), and primary (women aged 15-34, husbands, mothers-in-law) respondent representation. The broad areas covered in this survey included:</p> <ul> <li>Timing of birth</li> <li>Safe motherhood</li> <li>Breastfeeding</li> <li>Nutrition and growth</li> <li>Immunisation</li> <li>Health and hygiene</li> <li>HIV/AIDS</li> <li>Gender and social norms</li> <li>Interaction with the health system</li> <li>Access to communication</li> <li>Roles and responsibilities of the frontline functionaries.</li> </ul> </div> </div> </div> <div class="field field-type-text field-field-text-access-impact"> <div class="field-label">Access:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>More than 98% of viewers could easily recall the main protagonists and the negative characters of the show.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-5"> <div class="field-label">Knowledge Shifts:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Around 85.3% respondents as against 78.8% at mid-term evaluation reported to have gained information after watching the show, especially around the topics of HIV/AIDS and immunisation.</p> <p> Another example finding: There is a perpetual increase from baseline (80%) to midterm (90%) and further to endline (95%) in the knowledge level of colostrum feeding among respondents.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-4"> <div class="field-label">Practices:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>51% of the viewers reported taking action after watching the show, and 61% showed intention to act in the future. Actions reportedly taken: Became more conscious about cleanliness, washed vegetables and fruits before cooking and eating, took tetanus injection, used neem leaves' smoke to drive away mosquitoes, gave polio drops even after the child had fever, used mosquito nets, washed hands with soap (previously washed hands with ash), went for timely immunisation, gave advise about institutional delivery, talked to friends about HIV and its prevention, gave oral rehydration salts (ORS) to a child in the case of diarrhoea, ingested iron tablets and green leafy vegetables during pregnancy, gave nutritious food to children after 6 months of exclusive breastfeeding, discussed family planning with spouse, gave advise about Tiranga or tri-coloured diet to pregnant women.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-3"> <div class="field-label">Attitudes:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Sample findings:</p> <ul> <li>At an aggregate level, 73% of endline respondents had positive attitudes towards pregnancy and childbirth as compared to 41% at baseline.</li> <li>A significantly higher proportion (65%) of respondents at endline than at mid-term and baseline felt that it is very important for girls to complete at least their primary school education.</li> </ul> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Increased Discussion of Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Nearly 50% reported discussing messages from the show, 46% the characters, 68% the storyline; 25% reported having motivated others to watch.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-9"> <div class="field-label">Other Impacts:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Additional data is available through the Related Summaries, below, and beginning on page 64 of <a href="/redirect.cgi?r=http://www.comminit.com/redirect.cgi?r=https://www.comminit.com/files/kyunkiprodbook_final.pdf" target="_blank">"An Entertainment-Education Initiative on Television: A Glimpse into the Production Process" [PDF]</a></p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/alka-malhotra-unicef">Alka Malhotra - UNICEF</a> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/kyunkijeena-issi-ka-naam-hai">Kyunki...Jeena Issi Ka Naam Hai</a> </div> <div class="field-item even"> <a href="/global/content/entertainment-education-initiative-television-glimpse-production-process">An Entertainment-Education Initiative on Television: A Glimpse into the Production Process</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://www.comminit.com/redirect.cgi?r=https://www.comminit.com/files/kyunkiprodbook_final.pdf" target="_blank">"An Entertainment-Education Initiative on Television: A Glimpse into the Production Process" [PDF]</a> - sent via mail from Alka Malhotra to The Communication Initiative on November 3 2014.</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/impact-data-kyunkijeena-issi-ka-naam-hai" target="_blank">read more</a></p> http://www.comminit.com/global/content/impact-data-kyunkijeena-issi-ka-naam-hai#comments India Excerpted Project Impact Data Evaluations Impact Evaluation Data Multi-Media Innovations for Behaviour and Social Change Children Entertainment MDG 4. Child Mortality MDG 5. Maternal Health Television Health HIV AIDS Nutrition United Nations Reproductive Health Women Featured Communicating with, for and about children Global Entertainment-Education Thu, 20 Nov 2014 17:25:03 +0000 kdevries 9352209 at http://www.comminit.com An Entertainment-Education Initiative on Television: A Glimpse into the Production Process http://www.comminit.com/global/content/entertainment-education-initiative-television-glimpse-production-process <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/alka2.png" alt="" title="An Entertainment-Education Initiative on Television: A Glimpse into the Production Process" width="100" height="90" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <fieldset class="fieldgroup group-date"><legend>Publication Date</legend><div class="field field-type-number-integer field-field-year"> <div class="field-items"> <div class="field-item odd"> 2014 </div> </div> </div> </fieldset> <p><em>"UNICEF India's television soap opera Kyunki... Jeena Issi Ka Naam Hai bears testament to entertainment-education's (E-E) efficacy in fostering positive social and behavioural change."</em></p> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/alka-malhotra-unicef">Alka Malhotra - UNICEF</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Email from Alka Malhotra to The Communication Initiative on November 3 2014.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/kyunkijeena-issi-ka-naam-hai">Kyunki...Jeena Issi Ka Naam Hai</a> </div> <div class="field-item even"> <a href="/global/content/impact-data-kyunkijeena-issi-ka-naam-hai">Impact Data - Kyunki...Jeena Issi Ka Naam Hai</a> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/entertainment-education-initiative-television-glimpse-production-process" target="_blank">read more</a></p> http://www.comminit.com/global/content/entertainment-education-initiative-television-glimpse-production-process#comments India Excerpted Project Impact Data Project Evaluations Strategy Evaluations Evaluations Materials Strategic Thinking Multi-Media Innovations for Behaviour and Social Change Entertainment MDG 3. Gender Equality Evaluation Methodologies MDG 4. Child Mortality Person-to-Person Governance and Democracy Interpersonal MDG 5. Maternal Health MDG 6. Combat Diseases Print Situation Analysis Question Education Television Government Departments Research Gender Health HIV AIDS NGOs Immunisation and Vaccines Nutrition United Nations Rights Women Featured UNICEF Communicating with, for and about children Global Entertainment-Education Thu, 20 Nov 2014 16:39:08 +0000 kdevries 9352208 at http://www.comminit.com Kyunki...Jeena Issi Ka Naam Hai http://www.comminit.com/global/content/kyunkijeena-issi-ka-naam-hai <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/global/files/imagecache/thumbnail/kyunki1.png" alt="" title="Kyunki...Jeena Issi Ka Naam Hai" width="100" height="61" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p><em>"Promoting messages that encourage positive behavior change, be it awareness about HIV/AIDS, educating the girl child, gender equity, safe motherhood, hygiene and sanitation or other key social and health behaviors, Kyunki...is proving to be a beacon of change that is paving a brighter path for the women and children of India."</em></p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Conceptualised in December 2004 during a polio intervention in Uttar Pradesh by a communication for development (C4D) specialist at the United Nations Children's Fund (UNICEF) and aired on the national service broadcaster, Doordarshan, <em>Kyunki...Jeena Issi Ka Naam Hai</em> featured a rural setting with characters reflecting the large majority of Indians who reside in rural areas. In an entertaining yet also educational format, it addressed socially sensitive issues such as the ill effects of child marriage and early pregnancy, gender equality, proper use of contraceptives, and prevention of HIV/AIDS; it also simply provided information about the importance of education, motivating children to stay in school, immunising children, and regularly washing hands with soap. It portrayed "the trials and tribulations of six unique heroes through multiple engaging plot lines..." It was based in a fictional village called Rajpura, where audiences learned about the following protagonists (described in detailed character portraits included in the first of the Related Links below, starting on page 76 of the full document):</p> <ol> <li>an ASHA (Accredited Social Health Activist) who conducts home visits to ensure that pregnant women have access to health services, including registration of births and ensuring visits to the local health centres by mothers and children;</li> <li>an ANM (Antenatal Midwife) who conducts deliveries, provides help and guidance on antenatal and post-natal health, and is responsible for routine immunisation and other aspects of health and family welfare;</li> <li>an AWW (Anganwadi Worker) who informs women on issues such as the importance of nutritious food, personal hygiene, care during pregnancy, nutrition of infants and children, and the importance of immunisation. (This character's name is Shabnam, a married woman in her early twenties, chided by her parents for standing up to her violent husband when he accuses her of being infertile. "Showing unconventional autonomy, Shabnam decides to end the abusive relationship and start her own life by training to become an Anganwadi (nutrition) worker in her village...Shabnam's story is representative of <em>Kyunki...Jeena's</em> pro-social modelling strategy. Where the Indian - and very popular - soap genre typically thrives on regressive portrayals of its female protagonists as ill-fated victims who must suffer in silence, Kyunki... promotes rights-based empowerment, exemplifying self-efficacy through characters who must navigate and negotiate the same goals and value systems that viewers grapple with in real life.");</li> <li>a teacher who is a positive role model encouraging children's education, especially girls' education, and creating a child-friendly environment in schools while also advocating social inclusion among the children and the community;</li> <li>a Sarpanch (elected village head portrayed by a woman in this serial so as to promote women's role in local governance) who provides information regarding government schemes related to health, education, and sanitation; and</li> <li>Meena, a spirited village girl who promotes the need for children's education and, in particular, girls' education. (See Related Summaries, below.)</li> </ol> <p>&nbsp;</p> <p>Further information about the communication strategies and the production process that informed <em>Kyunki...Jeena Issi Ka Naam Hai</em> can be found at the Related Summaries area, below. But one insight about messaging is: "[I]n the Safe motherhood track - the Primary messaging was around nutrition of pregnant women, recognizing the danger signs and institutional delivery. The primary messaging became the main plot in the thematic track. The secondary messaging in the track was breastfeeding. And, tertiary messages formed an indirect or subtler form of messaging. Tertiary messages could be in the form of specific actions enacted by the protagonists without making a direct reference to it in dialogue. Or they were in the form of posters and printed slogans in the background. For instance, hand washing with soap and drawing water with a ladle was a way of habit for the main protagonists, irrespective of the messaging track. Similarly, posters, slogans, wall paintings etc. would be strategically placed in the background. For instance, in a health centre scene the ANM would be talking to a mother about immunization. To reinforce the message, there would be a poster on immunization on the wall behind her. The camera work in such scenes was done strategically to highlight and reinforce through tertiary messaging."</p> <p>&nbsp;</p> <p>According to UNICEF, "the drama elements in <em>Kyunki...Jeena</em>'s messaging tracks were a representation of real life barriers faced by individuals, families and communities. These barriers were critical in each and every storyline, because it was through unravelling the barriers that the messages were realized. It also made the show realistic and relatable to the audience." For example, one of the protagonists, Kamla, a village lass who is simple, resilient, and virtuous, is widowed on the first day of her marriage. "Broken and shattered, donning a widows white saree she battles societal taunts of being inauspicious. One hand she bears the burden of being a widow and on the other, lecherous advances from Prabhu, Badaghar's slimy accountant. With moral support and constant encouragement from Shabnam, Kamla finds her life mission as an ASHA worker. With a renewed sense of purpose and zeal, Kamla goes home-to-home spreading awareness about maternal and child health."</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Children, Democracy and Governance, Education, Gender, Health, HIV/AIDS, Immunisation and Vaccines, Nutrition, Rights</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>According to sources cited in <a href="/redirect.cgi?r=https://www.comminit.com/files/kyunkiprodbook_final.pdf" target="_blank">"An Entertainment-Education Initiative on Television: A Glimpse into the Production Process"</a> [PDF], nearly 153 million households in India own TV sets (2013), and it is estimated that TV programming reaches over 45% of the rural population in India, making it by far the most widespread form of communication. "Finding the most engaging, popular and entertaining format in television programming was key for UNICEF."</p> <p>&nbsp;</p> <p><em>Kyunki...Jeena Issi Ka Naam Hai</em> was watched by over 145 million viewers. "Research showed it had definite impact in increasing knowledge, awareness and self-efficacy; bringing about positive attitudes, behaviours and challenging social norms." For further evaluation data as well as excerpted impact data, please see the Related Summaries, below.</p> <p>&nbsp;</p> <p><em>Kyunki...Jeena</em> is now being re-broadcast in several states on local Doordarshan Kendras. Ten thematic one hour movies edited from the show are being used by frontline workers for small group discussions. These are also being adapted for mobile phone viewing.</p> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Created and produced by UNICEF, with research partners Johns Hopkins University Center for Communication Programs (JHUCCP) and a local research agency, Centre for Media Studies (CMS). Partly funded by government ministries such as National Rural Health Mission (NRHM) and National Aids Control Organization (NACO).</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/alka-malhotra-unicef">Alka Malhotra - UNICEF</a> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/global/content/facts-life-ffl">Facts for Life (FFL)</a> </div> <div class="field-item even"> <a href="/global/content/meena-communication-initiative-south-asia">Meena Communication Initiative (MCI)</a> </div> <div class="field-item odd"> <a href="/global/content/entertainment-education-initiative-television-glimpse-production-process">An Entertainment-Education Initiative on Television: A Glimpse into the Production Process</a> </div> <div class="field-item even"> <a href="/global/content/impact-data-kyunkijeena-issi-ka-naam-hai">Impact Data - Kyunki...Jeena Issi Ka Naam Hai</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=https://www.comminit.com/files/kyunkiprodbook_final.pdf" target="_blank">"An Entertainment-Education Initiative on Television: A Glimpse into the Production Process"</a> [PDF]; and <a href="/redirect.cgi?r=http://www.unicef.org/india/resources_5420.htm" target="_blank" rel="nofollow">UNICEF India website</a>, accessed November 20 2014.</p> </div> </div> </div> <p><a href="http://www.comminit.com/global/content/kyunkijeena-issi-ka-naam-hai" target="_blank">read more</a></p> http://www.comminit.com/global/content/kyunkijeena-issi-ka-naam-hai#comments India Experiences Multi-Media Innovations for Behaviour and Social Change Children Entertainment MDG 3. Gender Equality MDG 4. Child Mortality Person-to-Person Governance and Democracy Interpersonal MDG 5. Maternal Health MDG 6. Combat Diseases Print Education Television Government Departments Research Gender Health HIV AIDS NGOs Immunisation and Vaccines Nutrition United Nations Rights Women Featured Johns Hopkins Bloomberg School of Public Health Center for Communication Programs UNICEF Communicating with, for and about children Global Entertainment-Education Thu, 20 Nov 2014 16:12:21 +0000 kdevries 9352207 at http://www.comminit.com