Public awareness on the issue of HIV/AIDS prior to the campaign was very low, there were very few AIDS cases, and there was very little attention paid to the problem by the government. It was seen that education was necessary in the Morocco and Comoros; therefore, a radio program which reached the majority of people was used to teach people about HIV/AIDS. There was a focus on youth and women leaders in Comoros. In Morocco, a national information campaign was broadcast on the radio and addressed many issues relating to sexual myths and rumors.
Communication Strategies: 

In Comoros, one series of 20 radio programs on HIV/AIDS and another series of 11 programmes reached rural people through translation into other dialects and languages. The programmes were broadcast every other week. Youth were reached by airing the programs on popular radio stations. HIV/AIDS infected people gave testimonies to bring home the reality of the disease. In Morocco, a 60-minute show was broadcast every Thursday, and repeated every Sunday in Arabic for 24 weeks.12, 30-minute programmes were broadcast in local dialects.

Development Issues: 

HIV/AIDS; Youth Health; sexual responsibility, women's issues, prevention, socioeconomics, media roles

Key Points: 

In most developing countries, including Comoros, radio reaches more people than any other media. As information on sexuality is generally accepted, the radio program which was presented in both Comoros and Morocco was acceptable and effective. These programs were the main source of information about HIV/AIDS in the areas of interest, and people showed interest in televised production of this type of information. The programmes were seen as the main source of information on HIV and were more successful when they were broadcast in the regions local languages.

Partner Text: 

European Commission, local and regional radio stations


AIDS/STD Health Promotion Exchange. 1996, No 4.