A study of the methodology of the indigenous methods of communication to study the transmission of knowledge from generation to generation.
Communication Strategies: 

Indigenous modes of communication: Folk media, organizations and social gatherings, deliberate instruction, unstructured channels and direct observation. Exogenous knowledge may be transmitted through mass media or through indigenous methods.

Development Issues: 

Technology transfer, communication methodologies

Key Points: 

Indigenous communication is important for many reasons. It is an important part of indigenous cultures, there is often low penetration of mass media to indigenous communities, indigenous knowledge has high credibility, and the informality of the knowledge amongst peers is effective in provoking behavioral change.


Development Communication Report, Indigenous Communication and Indigenous Knowledge. Paul Mundy and J. Lin Compton, No. 74 1991/3. Adapted from a chapter of Indigenous Knowledge Systems: The Cultural Dimension, edited by D. Michael Warren, David Brokensha and L. Jan Slikkerveer