November 19, 2012

The Drum BeatThe Drum Beat - 625 - CI Associates

With this issue of The Drum Beat, we highlight and honour the communication for development (C4D) work of organisations who support The Communication Initiative (The CI) as CI Associates and invite others to join them in keeping The CI processes flourishing.

The CI is largely supported and sustained by 26 CI Partners, who also guide the strategic direction of the organisation. The current list of CI Partners can be seen here. These partners are key to the success of The CI. In addition, though, The CI process is currently supported by 16 CI Associates. These organisations provide some level of financial support while also offering an additional pillar of strength from which The CI network can draw its wisdom and experience. With this issue of The Drum Beat. we humbly ask you to join this group in helping us support your work.

From The Communication Initiative Network - where communication and media are central to social and economic development.
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Many thousands of people use The CI each year - from major funders to small local organisations to individuals in economically impoverished locales. Staff and others from those agencies: submit knowledge for sharing within the network; access knowledge in support of their work; identify and make contact with people and organisations that they identify as being able to support their work; and express, share, and debate their views and opinions on a range of development challenges. Perhaps you have recently made use of this community of practice yourself.

The CI Associates process is designed to enable organisations and offices that recognise the value of The CI/Drum Beat process to provide a small level of financial support for that process - from US$100 for very small organisations and individuals to US$5,000 for the larger ones. These amounts are roughly the equivalent of sending a staff member to a training event or conference, producing a small publication, researching an issue, etc.; these trip- and research-related processes are parallel to the connections made through The CI and Drum Beat online (and you get to stay home and keep working!).

Current CI Associates
1. Animating Democracy, Americans for the Arts
"By demonstrating the public value of creative work that contributes to social change and fostering synergy across arts and other fields and sectors, we work to make the arts an integral and effective part of solutions to the challenges of communities and toward ensuring a healthy democracy."
2. Breeze FM
Breeze FM is located at Chipata, the provincial headquarters of the Eastern Zambia, and is a public interest station - combining education, information, news, and entertainment. Overall, content is oriented towards community and small business development.
3. CharityVillage
CharityVillage is a Canadian online community for nonprofit and like-minded professionals.
4. Coady International Institute
This Canadian organisation promotes community self-reliance and carries out leadership education around the world.
5. Communication and Development Studies, Ohio University
Offering a Master's degree programme that emphasises the use of communication to promote positive social change, this university's students have specialised in areas that include health communication, participatory video, the digital divide, gender and development, conflict resolution, and the political economy of media.
6. Early Childhood Development Virtual University, University of Victoria
This Canadian training and capacity building programme uses learning methods including the internet, CD-ROM, and face-to-face seminars.
7. Equal Access International
This international not-for-profit communications for social change organisation combines the power of media with direct community engagement to address challenges affecting people in the developing world in the areas of youth life skills and livelihoods, women's and girls' empowerment, health, democracy and governance, and human rights.
8. Family Health International 360
FHI 360 is a nonprofit human development organisation dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Since 2007, FHI has managed the technical content for USAID's Interagency Youth Working Group (IYWG). The IYWG aims to support information sharing and utilisation of evidence-based practices that advance the reproductive health and HIV/AIDS outcomes of young people in developing countries.
9. fesmedia Africa
With the support of 19 FES country offices in Sub-Sahara Africa, the Windhoek, Namibia-based media project aims at strengthening the political, legal, and regulatory frameworks for independent media.
10. Health Communication Resources (HCR)
HCR is an Australian based not-for-profit that specialises in training grassroots community practitioners to utilise the power of community radio for positive social change.
11. iMedia Associates
This United Kingdom (UK)-based media development and communications company promotes ways of working with rapidly converging media to tackle communications challenges presented by conflict, fragile governance, and poverty - currently in Nigeria, Pakistan and Afghanistan, using radio, print and mobile telephony.
12. International Development Research Centre (IDRC)
Canada's IDRC supports research in developing countries to promote growth and development. IDRC also encourages sharing this knowledge with policymakers, other researchers, and communities around the world.
13. Media Voices for Children
This online community works to raise awareness about the state of economically poor children around the world.
14. Search for Common Ground
SFCG is an international non-governmental organisation that promotes peaceful resolution of conflict through mediation/facilitation, track-two diplomacy, training, radio/TV production, journalism, sports, drama, and music.
15. Strategies for Hope Trust
SFH produces books, films, and training manuals on community-based approaches to HIV prevention, care, and support, especially in sub-Saharan Africa.
16. The Healthy Aboriginal Network
This Canadian organisation develops comic books on health and social issues for youth, creating rough animations to focus-group test their draft stories on YouTube with youth and professionals.
Build Your Own Social Networking Space
Our present situation involves a very small number of agencies providing the financial support necessary for a process that is utilised by thousands of organisations. It would be great to share that load in response to the growing demand. We are not proposing Associates contributions at the high revenue levels provided by the Partners (though please do also email Warren Feek at if your organisation is interested in becoming a Partner); the levels are comparatively small. We are also not asking for a gift or donation. What we are asking for is a small voluntary contribution to this social enterprise to support its value to making progress with your important work.

Suggested Annual Contribution Levels:

USD 5,000 per office - For Country, Regional, and HQ offices of major international development organisations

USD 2,500 per office - For Country, Regional, and HQ offices for medium-sized international non-governmental organisations (NGOs)

USD 2,000 per department - University Departments - OECD Countries

USD 750 per department - University Departments - All other Countries

USD 100 - Small, local NGOs/community-based organisations (CBOs)

USD 100 to 200 - Individual here to enter your own Associates payment level.

The more we can share the financial load of The CI processes, including The Drum Beat, across a larger number of organisations and offices using this process, the greater our chance of maintaining and growing - in all sorts of exciting ways - this open-to-all, 24-hour-per-day, comprehensive sharing and engagement process.

We want to avoid charging for access or restricting some parts of the portal site to those who have paid. In many ways, we would rather close our process than go the route of restricting it. But keeping our site open depends increasingly on finding new revenue to meet growing demand and shrinking resources.

If you do value The CI processes for your work, we'd so appreciate you considering becoming a CI Associate.

For more information about becoming a CI Associate, please click here or contact Warren Feek at

Thank you.

This issue of The Drum Beat was written by Kier Olsen DeVries.
The Drum Beat is the email and web network of The Communication Initiative Partnership - The Drum Beat is the email and web network of The Communication Initiative Partnership - Partners: ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Calandria, DFID, FAO, Fundación Nuevo Periodismo Iberoamericano (FNPI), Inter-American Development Bank, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, MISA, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, The Rockefeller Foundation, SAfAIDS, Sesame Workshop, Soul City, UNAIDS, UNDP, UNICEF, USAID, The Wellcome Trust, World Health Organization (WHO), W.K. Kellogg Foundation.

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City

Executive Director: Warren Feek

The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

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