In Memoriam: Panos London

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Author BBC Media Action's James Deane, December 5 2012:       Part of an organisation I helped set up is no longer going to exist.

The Panos Institute London has announced that it no longer has the resources to continue. It’s been struggling for some time; project income appears to have dried up; its executive director has left. Panos’ trustees have decided, understandably, that, after almost exactly 26 years, it needs to fold.

It’s a sad moment but - and I know I am biased - it seems an important one. Other Panos Institutes in Africa and Asia will continue its good work, at least. Other organisations will serve some of the functions that Panos London had once made its own. But the curtain has come down on a small but important part of development history and, arguably, it has also diminished an important idea.

This blog started as a brief tribute to its work and has turned into a long and rambling reminiscence of some of my memories of Panos. Clearly, its denouement hit a nerve.

The reason Panos London was founded in 1986 was to help ensure that those most affected by poverty and marginalisation had access to information on the issues that most shaped their lives. It believed that development agendas needed to be defined and driven from within developing countries - and that was made more possible through better access to information and better means of communication. Panos’ purpose was: to support a free and plural media capable of providing the platforms and opportunities for public debate in developing countries; to provide information itself on key development issues and support others to do so; and to catalyse public debate on those issues without trying to tell people what to think.; In essence, its work was to create an information and communication environment most conducive to people taking control of their own lives.

In an age where access to information, even in the poorest countries, spreads - now nearly as ubiquitous as mobile telephony - and liberalised media environments saturate the airwaves, that idea may sound dated. I’m inclined to think the opposite… access to trusted information that doesn’t tell people what to think but does provide the facts they need to make up their own minds about an issue and to have their say and argue in public on it seems to be more, not less, important.

Panos was a curious blend of independent journalism and participatory communication, but it was not about advocacy. The development world is full of advocates keen to communicate their analysis and their prescriptions. This advocacy has been responsible for much of the energy and success of development in recent years, but there is - or at least was - room, too, for development analysis that seeks to explain and illuminate rather than persuade. As advocacy fills the development sphere, that role of illumination seems more relevant now than ever - more relevant to many in many developing countries.We have witnessed an extraordinary upsurge in free and social media worldwide, but it’s true, too, that many media environments in developing countries are highly fragmented with both broadcast and print media increasingly focused on reflecting the agendas of their owners or backers. The development sector is more crowded, information-filled, and dynamic than it ever was a quarter of a century ago, but it’s not clear to me, if you are a rural citizen in Malawi who needs to know whether genetically modified organisms are good news or bad news for their country, how you go about making sense of that.

That’s what Panos did in 1990, launching a programme whose kernel was a report Miracle or Menace? Biotechnology and the Third World. It outlined in accessible forms the advantages and disadvantages of genetic modification. It got as much analysis and perspective from developing country experts and publics as possible. It made that information available by publishing features, briefings, and radio shorts, which were used by media across the developing world. It bought journalists together to be briefed and exposed to different perspectives on the issues, and it catalysed its own public debates so the argument could be thrashed out in front of and by those who had most to win or lose from their outcome. It did the same thing on many other issues from its foundation in 1986.

Panos did not campaign; rather, it sought to inform and ensure rational and inclusive debate, instead of being an agent in that debate. It was always going to be an actor behind the scenes and rarely centre stage of development debate. But that role, of using serious, independent and often investigative journalism designed to inform but not shape the public debate on development issues, still, I feel, has currency. I think there may still be a role for specialised environment and development journalism whose principal focus is on those who are at the sharp end of environment and development concerns.

The real birth of Panos was in 1975 when Jon Tinker, the first environmental journalist in the world, set up Earthscan as part of the International Institute for Environment and Development. Tinker’s vision was to use journalism and work with journalists to make environment and development issues - and particularly “neglected or poorly understood” issues - accessible to those people and those countries who had most at stake. Some of the issues Earthscan focused on - acid rain, nuclear winter (anyone remember that?) - reflected the environmental scares of the time. Most were more enduring - one of my first tasks when I joined in 1983 was to market a book by John Gribbin, Carbon dioxide, climate and mankind. Some of them sought to make the boring engaging. I am sufficiently nerdy still that my favourite book title of all time was a report looking at whether the new enthusiasm for cookers in Africa really did save fuel. Tinker came up with Stoves and Trees: How Much Wood Would a Wood Stove Save If a Wood Stove Could Save Wood? That title got him a piece in the United Kingdom (UK) Times newspaper. And some of them, such as the ground breaking analysis made in Natural Disasters: Acts of God or Acts of Man? and Africa in Crisis: The Causes, the Cures of Environmental Bankruptcy (both written by Lloyd Timberlake), were ahead of their time.

For reasons too complex and tedious to relate here, Earthscan was effectively dissolved in 1985 (later to be refounded as the excellent publisher it is today), and Tinker and a small band of the remnants formed Panos. I was one of them. The mission stayed the same, but Tinker and a remarkable and sadly now departed journalist, Renee Sabatier, were sitting on what I regard as one of the most significant contributions any single organisation has made to any issue in modern development history.

Sabatier, a ferociously bright Canadian who had been hired to edit Earthscan’s news features, had, since 1985, been buzzing - and occasionally stinging - about the bee in her bonnet: the importance of HIV for developing countries. More accurately, the virus that causes AIDS at the time was called HTLV-1 or LAV depending on who you believed at the time discovered it, and the illness was nearly universally considered to be one that presented its greatest danger to industrialised countries. Sabatier convinced Tinker that the issue was a huge problem for developing countries and, with courageous funding from the Norwegian Red Cross, Panos’ first publication was AIDS and the Third World in 1986. It was the first reasonably comprehensive analysis of the implications of HIV for Africa and elsewhere in the developing world. I worked as press officer at the time, and we watched dumbfounded as the issue became a major international news story, including, thanks to the international media seminars we organised for leading developing country media, a major subject of media coverage within several of the countries most at risk.

In the years that followed, significantly thanks to Sabatier’s insight and Tinker’s leadership, the issue of HIV in developing countries ratcheted up the priority list of development agencies, of WHO, and of developing country governments and publics. Many, many others were involved in mobilising the global effort against HIV in the developing world, but Panos made some huge contributions - two in particular.

The first was to make the analysis fast, make it authoritative and accessible, and make it in forms that could be reported and communicated in all countries. It took making access to this information in developing countries hugely seriously, and that had an effect. I remember, around 1987, receiving a package from the Centers for Disease Control (CDC) in Atlanta, Georgia, United States, containing a set of black floppy computer discs listing the latest HIV prevalence levels in Africa - and finding that Panos was the source of the data in several of them. The extraordinarily poor tracking of this appalling and escalating pandemic was encapsulated for me in the reliance of the globe’s foremost national disease surveillance organisation relying on data on Aids in Africa from a bunch of journalists in London - but it did show just how respected and well-researched Sabatier’s work had proved.

The second is that it immediately made the connection between HIV, stigma, and marginalisation. In 1988, Panos published "Blaming Others: Prejudice, race and worldwide AIDS", a report mapping how the immediate response to the disease by too many authorities and too many communities was to stigmatise. It made AIDS a rights issue, not just a medical one. It went on to publish highly influential reports on women and AIDS by other excellent writers and researchers, such as Judy Mirsky, and on AIDS and men by Michael Foreman. Later, I went on to direct the HIV/AIDS programme, publishing World AIDS (edited by Neil McKenna) which, among other stories, played a key role in highlighting the link between HIV and TB and publishing the first analysis of the stigma, discrimination, and challenges facing men who have sex with men in developing countries.

I remember at one international conference on AIDS after another in the late 1980s having a lone Panos stall being just about the only organisation focused on HIV in developing countries. We set out assertively to say that AIDS was a desperately urgent and critical issue, and we were partially successful in that, but it took the later aggressive campaigning of others to really galvanise the action that was required to meet the challenge. As their voices grew, Panos’ usefulness, profile, and role rightly diminished.

In hindsight, we could have done more. The story of the response to AIDS was, in my view, a catastrophic systemic failure by the international community, and I have always been puzzled why no real international enquiry has been held into how an epidemic that affected perhaps a few million people in 1985 could end up infecting more than 30 million.

AIDS was Panos’ biggest story and biggest issue, but there were many others. It produced media briefings, features, radio programmes (through Interworld Radio led by Francesca Silvani with Sameer Padania and others that provided well produced radio briefings for use by developing country broadcasters to generated debate), published, for a while, Gemini News Service, and hosted Oneworld UK. Fundraising for this kind of journalism proved immensely difficult then, and, clearly, even more so now. It was my difficult job to have to close some of those services when we simply ran out of money to support them. Panos had also founded and later made independent the fantastic Panos Pictures, which remains one of the best specialist photo libraries in the world on development issues. For a while, Panos was one of the most important sources around of independent analysis on development.

AIDS, though, did shape much of its later strategy. The organisation became known for its championing of participatory approaches to communication, including its much respected Oral Testimony programme. That participatory focus, for some a departure from its original journalistic remit, was as much pragmatic as it was principled. By the mid 1990s, it was clear that the big social marketing and other large scale communication programmes focused on preventing the spread of HIV were failing. The approaches that were working were those where people most affected by HIV around the world were able to create their own media and exert their own influence. Panos never campaigned in that sense, but it did increasingly see the need to enable media that were accessible to and reflecting the perspectives of those most affected by development, seeing them as agents rather than subjects of change. It deployed its experience actively by trying to inform and influence the strategies of development agencies, arguing that they too often neglected the power latent in making access to information available to those in poverty. It played an important role too in the early debates on communication technologies, with publications like the Internet and Poverty published in 1998 and a long record of reports and contributions to debates on the issue to the present day.

I became director of Panos London in 1994. I amplified its focus on new technologies and analysis of shifting media trends, boosted its editorial offer as an organisation, created new editorial partnerships, and, above all, sought to decentralise and democratise the organisation. Increasingly, we described our work as generating informed debate on the issues that most mattered to the people of developing countries. By the early 1990s, with more liberalised media environments sweeping much of the developing world and more democratic environments emerging, we could no longer legitimately determine those issues by sitting in an office in London. We created regional Panos Institutes, accountable to their own boards, drawn from journalists and others from the countries in which we worked. They increasingly shaped the agenda, and the debate and dialogue that we continued to work to generate was increasingly shaped and implemented by them. Panos West Africa had already been established for many years, playing a critical role in creating the environment for a more plural and democratic media in that region. Panos Paris, its parent, had done the same in Central Africa, with both supporting media freedom and opening up media systems - with much of their work in the 1980s and 1990s and beyond having a discernible long-term legacy. That work happily continues, but Panos Paris’ inspiring and wonderful director, Francoise Havelange, tragically died this summer. The good dying young - never was that aphorism truer than of Francoise. Much earlier, Michael Horowitz, the director of Panos Washington in the 1980s, was another terrible loss and Gituro, the inspirational leader of Panos Eastern Africa’s pastoralists programme, another.

Panos South Asia went on to grow substantially and dynamically, with an especially strong record in enabling dialogue between senior editors and publishers of the often highly nationalistic media of the nuclear armed superpowers of India and Pakistan. Panos South Asia, too, suffered from the tragic death from asthma of Saneeya Hussein, its Pakistani director, and, while it has achieved great things under AS Paneerselvan, the memory of just how many truly remarkable people have been lost to the organisation over the years is truly heartbreaking.

They were joined by Panos Eastern Africa and Panos Southern Africa. The new architecture proved challenging, as any attempt to translate a uniform command structure into a more networked relationship often does, but it made the organisation more legitimate, more resilient to the difficulties facing any one member of the network. It was also necessary to sustain funding, especially given the questions I kept on being asked by our loyal Scandinavian donors of why they should support an organisation based in London.

I left Panos after 20 years in 2004, six of them as executive director, having secured, for the first time, institutional funding from DFID [Department for International Development] to join other institutional funding frameworks from the governments of Sweden, Norway, and elsewhere. It’s no surprise that, in current economic conditions, the funding conditions have become unsustainable, and, in particular, the organisation had been unable to afford what I considered to be its heartbeat - its journalism combined with reflecting the voices of those normally unheard in media debate. I’ve kept my distance from the organisation in recent years. I think it is unhelpful when former directors of organisations provide unasked advice to their successors, and, since I haven’t been asked for that advice (not surprisingly given that I work for an organisation now that could be seen as a rival), I haven’t given it.

Much of the development landscape is now populated with organisations working to apply communication technologies to development, through access to information movements, budget monitoring initiatives, information and data based transparency, and accountability initiatives. All those who worked at Panos can reflect that they played their part in the development of a set of ideas that are now mainstream. Twenty-five years ago, the idea that information might be as valuable to changing the lives of the poorest as a medical drug - or that the poorest might value the opportunity to communicate so much that they would be prepared to spend a goodly amount of their scarce income on something like a mobile phone - would have been considered laughable. Panos, and organisations like Earthscan before them, believed that the foundation of human progress is built on people’s opportunity to have access to the information that shapes their lives and to communicate with each other and with those in authority.

It’s a fine but mournful epitaph that history has proved the organisation right and that it, like too many who have worked for it, has died too young.

BBC Media Action
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Panos London was a success

I thank James Dean for this insightful piece. My view, however, is that Panos London is one of few organizations that come to meet a need, achieve the objective and wind up. The idea, as ably argued by James, was to ensure that debates on global development efforts are led by those most affected. Panos London was a leading advocate of development communication. Panos London has closed, but there remain Panos Institutes in Africa and Asia. That, to me, is a big achievement. Development work should not be seen as an ever enduring project. We should see that issues we raise are dealt with and we move on.

Thanks to all who worked with or were associated with Panos London. Great work was done and the results are evident today in the now mainstream discourse on development communication and is being carried forward by other Panos Institutes and myriad organizations working now on developemnt communication. Remember that even COMMINIT owes much to Panos London for its continued work. Results are everywhere to see!!

Ronald D. KAYANJA, Director Panos Global AIDS Programme (2005-2007)

The work will continue inspiring new actors...

I followed closely the work of Panos London since I shifted my career into Communication for Development in 2007. I remember reading and enjoying digesting each one of their papers in my days as an MSc student.

Even if the first feeling that I have while reading about Panos London closure it's sadness, I'm also sure that not only the other Panos offices will continue their excellent work, but also all those new actors that believe in the power of communication for social change and particularly in participatory communication.

Their work with Oral Testimonies and Digital Storytelling will definitely guide many more in the pathway of real participation in the aid and development sector, as well as in supporting the true actors of development finding their home-grown ways to change.

Taking also this opportunity to congratulate all those who have been part of Panos London for their excellent work. Having met some of them in different meetings and conferences, my memories of interacting with you all will be always around my work.


Soledad - Senior Associate at InsightShare



The close of Panos London

The close of Panos London feels like an end of a chapter of my life. I owe a lot to Panos. It gave me a grounding in development communications as I sought to make the change from journalism to writing about issues that mattered and concerned the marginalised and the deprived. 

I had the chance of working with Judith Mirsky and Marty Radlett, both wonderful human beings and great guides. I often referred to the papers that Panos brought out. Later, my organisation, Unnati Features, entered into a partnership with Panos. It was a great partnership where we brought issues like HIV/AIDS, sexual violence, women's health into mainstream Indian media. This was in the mid-and late Nineties. It was a time when not much was being written on these issues. Now I can say that these issues, once sidelined and for the alternative press, have been brought into mainstream media. Of couse, I talk about India. There is a growing realisation that these issues need to be addressed. 

It is sad that Panos London that did much-needed work has closed down. I can say  that its life was well lived in service of communities and people who had been relegated to the margins.

Shree Venkatram



 "Let it rain, so that we


"Let it rain, so that we may see if all the huts are equally thatched"  Ganda proverb.

Raising funds was always a challenge, and a donor logic of directing funds directly to the south -for all the problems this may bring- was an increasing reality even 15 years ago.

The challenge is how to predict and adapt to emerging realities.

Many a development worker in the north never really believed that it was possible for the northern economies to get broke enough to make the kinds of cuts that would make northern-based Development Work seem too costly.

To my clear recollection, discussions about such scenarios and possibilities were always most unwelcome This particlualrly so when raised by a southern voice. 

To develop, one must first exist. And to continue existing, one must retain a capacity to survive. I think the problem here was a failure to adapt quickly and sufficiently to the transition from northern single-point dominance to regional multi-point input and control.

Despite the aspiration, sometimes -often- southern recepeints could not be easily seen as capable of donating practical insight, particularly on this point. In those circumstances, this foreseeable outcome became quite inevitable.

My condolences, Panos London. And goodbye.

Kalundi Serumaga, former Regional Director, Panos Eastern Africa (2003-2006)

Safe travels South, it'll be good for the soul

I can see why James describes Panos as a “curious blend of independent journalism and participatory communication,” in his kind, reflective eulogy for the agency’s just shuttered London office, but I don’t see why he thinks Panos was not about advocacy.

At its best Panos routinely achieved something that few advocacy organisations ever do. It took an under-appreciated, barely-understood issue and gave it the global import that it deserved: genetically modified foods, the impact of climate change and HIV-AIDS to name but three from many.

But accessible digital communications makes anyone with a smartphone or seat in a web café a “curious blend” of independent journalist and participatory communicator in their own right. Panos’ role as interlocutor meant it had to get nearer to where the newly curiously blended are standing, in societies most affected by poverty and marginalisation. So the shift in resources was inevitable.

A cycle of birth and rebirth can be refreshing. That’s the takeaway message from the rest of the ICT world by the way. Tech start-ups and bootstrap data journalists can work as well or better than NGOs with scale, big offices and staff to match.

To me Panos London sometimes felt too academic, corralled by the practices of the UK’s vast development policy development industry that it served. It is hard to extract accessibility, timeliness and an occasional iconoclasm from a literary form based around accretions of footnoted association with selected likeminds.

Accessibility, timeliness and an occasional iconoclasm is what I like, so I didn’t really get on with writing for Panos whenever I tried, no matter how useful its background references were to me otherwise and how much of its work I would take on the road.

Losing that small fault can only serve to make it still more perfect. (I am enjoying communciation for development academic papers again for the first time in years. It’s all new thinking, nothing to validate against but new research. It’ll be a few years before the sclerosis of peer review sets in.)

Chair of Panos London Birgitte Jallov put it simply: “International development funding is increasingly being targeted directly to operations in developing countries. Given this funding shift, and today’s extremely competitive funding environment, it is becoming more difficult financially and less strategic to sustain a London base.”

I think that is completely logical and frankly, fair. Other Panos Institutes will continue London’s work, but more directly and synergyistically, in closer connection with its core beneficiaries, those most affected by poverty and marginalisation denied access to information on the issues that most shape their lives.

I will miss their company in Islington, but welcome their growth in the Global South. There’s the place to generate and provide the facts people need to make up their own minds about an issue. Safe travels.

Media now serves Mammon

Sad but fact that it is only now -- very reluctantly over the last 10 years or so -- that journalists in India (and South Asia) have come to understand and recognise the role of Development Communication. But given the times we live in, that recognition is not objective. Rather it is subjective to the machinations of the commercial controllers of 'news'.

So the demise of Panos London is in the fitness of things. Drying up of funds is but natural for organisations where fighting for autonomy is worth suing the boss unit. So let us celebrate the passage of a pioneer that went proudly with head held high and not stooping for survival.

My requiem recalls a small venture, long long ago, when I (as a 'seasoned' journalist) was roped in by my wife (who is the intrepid adventurer in our family) to do some legwork recording oral testimonies of Climate Change Displaced -- after shifting to hometown Delhi.

That is when I came to know about Panos (late 1990s) after reporting on the socio-eco-political 'developing' cauldrons of a volatile north India region, Bihar -- at that time stretching from the Himalyan foothills of Nepal to the habitat of the indigenous tribal forest-dwellers who have been marginalised and their rights trampled for several millenia.

Unfortnately, I did not pursue the connect and went on to pursue 'mainline' Indian media in the belief that I could change the mindset -- by developing 'Development Communication' in the newsroom. Effect was somewhat like the curate's egg: Good in parts!

Quite a few of those who I taught (yes, teaching was an inherent tool of the trade then) various aspects of news -- field and desk -- are making their mark by practising what we then preached. That is my satisfaction, and my slight contribution to this profession.

Now, my role as a Communicator Consultant is more directly related to Development Communication -- after a short and learning (for both parties I think) stint as Media Advisor to The Energy and Resources Institute (TERI), New Delhi; especially after the rumpus over some controversial facts put across by IPCC (Intergovernmental Panel on Climate Change) scientists, through its forceful chairman Dr R K Pachauri who was (and continues to be) the Director General of TERI.

The status of Development Communication has changed in India (like in all other Emerging Nations) and is now making headlines. Not just in bringing out news but also the about the news-makers. Long gone are days when a News Editor/Chief of Bureau had to 'bribe' the reporter with a byline to get a development news, and cajole the desk with tea to give due space.

But I have faith... This too shall pass!

- Abhijit Sinha


PANOS lives on

It was at Panos London that I cut my teeth as a journalist. Perhaps the most memorable thing is the opportunity to get those grassroot stories, with an international angle and see them in many international media. Was lucky to have blogged for BBC during the Gleaneagles G8 Summit (thanks to Panos scholarship) and write a cover story for Guardian.

But above all was the professionalism that was exhibited by the many editors I worked with- Dipankar de Sakar, Anna Eagan, Jon Barnes,  and many others. I remember the small party we had in London as Gemini News Service was handed over to Panos by its founder Derek Ingram. I was  Gemini News Agency eastern Africa correspondent and Derek was always helpful in those days. I salute him.

But Panos, gave me a chance to go out to the world: was at those WTO conferences, the Trade ministerials and all. Today, I feel proud to have been a beneficiary of all these fundraising efforts. Panos London shall never die in our hearts as long as we live.

We have been a community, we shall always be there.



John Kamau

Associate Editor

Nation Media Group, Nairobi

Dear James, former

Dear James, former Panosistas, and readers,


I feel so privileged to have been part of such a cutting-edge organization between 1987 and 1992. It has been (let's lower our voices here ...)a quarter of a century since Panos tacked issues that some people are still begining to approach in a more comprehensive way like microfinance (Banking the Unbankable), or remmittances as one of the main sources of development funds in so many countries whose populations have migrated to better their lives and help those that they have left behind, not to mention again HIV/AIDS and the many aspects of sustainable development.

It is a really sad day, but at the same time we can all be sure and proud that we made our small contribution to informing people around the world about issues that are crucial both to their present life and also for a better future.

Patricia Ardila

from Silvia Balit


Dear Warren


I am shocked and sad having received the news of the end of PANOS. I have read with a certain emotion the wonderful and thougtful piece by James Deane. Panos is a piece of our past that no longer exists. I share the sadness for the end of Panos as I am also sad for the downsizing in FAO of a program that was once a leader in the field of communicationfor development.


And, I have the impression that notwithstanding the explosion and diffiusion of information technologies, the principles of participatory communication that Panos among others have promoted rarely exist.
It is the victory of the tools over the substance and the participatory principles. I am no longer an active participant in communication for development, but I do keep abreast of current events.

I do not have the impression that development agencies are making use ofthe new tools available to them to support participatory communication.I hope that new and young blood will take on the challenge and that whatPanos and others have achieved can be continued and revived in otherforms and other institutions.


from Rezwan

Dear Warren,

I'm shocked to know this. The management people will always have upperhand over communication institutions and professionals. Communicationinitiative may also meet the similar fate in future.

Sorry for being pessimist, but this is my understanding thatcommunication professionals are made scapegoat in the whole development business and sooner this is realized, it will be better for us.

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