The Manoff Group's mission is to help families improve their wellbeing by using their own resources to practice healthy behaviors. To do this, we design and assist in the implementation of evidence-driven social and behavior change programming that effectively promotes healthy populations. TMG’s systemic, behavior-centered approach focuses programmers (not just communicators) on achieving behavioral outcomes as proximal indicators to improved health. Our approach strengthens enabling environments for action at household, community, regional, and national levels.  TMG brings behavioral science principles and innovative, context-specific adaptations to traditional program design, implementation, and monitoring processes, in order to solve difficult development problems efficiently and effectively. Our innovations include the human-centered research and design technique known as Trials of Improved Practices [TIPs], which illuminates not only current practices but also how to achieve more optimal practices; Best Friend Interviews and Diagnostic Role-Play techniques that allow for more open dialogue with, for example, adolescents; tools such as the length mat to help families and  communities “see” linear growth, the child feeding bowl that allows caregivers to “see” the critical  quantity element of child feeding; and, communication activities such as negotiation counseling, prompts to spur  intra-family dialogue to bring more gender equity to household nutrition decision-making, and reminder materials for those behaviors focused on adherence.