The Manoff Group: A pioneer in social marketing development since the 1960s, the Manoff Group (TMG) specializes in Behavior-Centered Programming, a systematic approach to developing and implementing comprehensive behavior-change strategies, that includes advocacy, behavior change communications (BCC), and related capacity building.  TMG has also achieved innovations in developing supportive supervision techniques to train and motivate CHWs and its participatory methods ensure maximum stakeholder engagement at all stages, from contextual analysis to program design to implementation and monitoring.  TMG’s behavior centred approach focuses on finding and promoting the precise, context-specific behaviors that can achieve the desired program outcomes.